NEW YORK, NY (March 9, 2022) — Yotpo, the eCommerce advertising platform that helps manufacturers strengthen their relationships with shoppers, has introduced the Superb Girls in eCommerce (AWIE) 2022 honorees. Introduced by Yotpo, AWIE is a program devoted to recognizing the ladies who’re shaping the way forward for how we purchase, whereas elevating cash for Women Inc. to construct up the following era of girls enterprise leaders. To this point, Yotpo, AWIE group members and program sponsors have raised over $110,000 for Women Inc.
“5 years into this program and we’re nonetheless humbled and impressed by the tales and accomplishments of those ladies pioneers,” stated Ruthie Berber, Senior Supervisor of Group at Yotpo. “Regardless of coming from completely different international locations, cultures, corporations, and types, this 12 months’s class of Superb Girls honorees have one factor in frequent: they break boundaries and bounds each day to propel the trade ahead, in order that eCommerce is accessible, equitable and pleasant for a rising inhabitants of on-line shoppers.”
Chosen from a record-breaking 3,300 ladies nominated by friends and champions from the broader retail trade, Yotpo’s fifth annual group of honorees represents founders, entrepreneurs, leaders, innovators, and rising stars from an trade that skilled important acceleration lately, as extra shoppers turned to purchasing on-line in the course of the pandemic.
Honorees of Yotpo’s 2022 Superb Girls in eCommerce embrace:
- Aisha Chotani, Founder and CEO, Second
“I wish to construct an organization that may final for the following 100 years, which suggests taking our message to 1000’s of recent individuals, including the correct individuals to our group and constructing new processes.”
- Jennifer Le, Senior Enterprise Account Govt, Shopify Plus
“As ladies, we battle with imposter syndrome statistically at a better fee; insert being a girl of shade into that equation—that feeling actually skyrockets. I’ve been in a position to faucet into a brand new degree of confidence as a result of not solely is that this an trade that excites me, I’ve discovered an area that I perceive and might relate to with out having to change my authenticity.”
- Lindsay Albright, Director of Retention, MeUndies
“I like to take a look at disruptors in all industries, not simply eCommerce. Many occasions, the core of their progressive ways and inventive concepts might be tailored and utilized to many alternative companies.”
- Lillian ‘FlexMami’ Ahenkan, Founder, Flex Manufacturing facility
“I share my ideas over as many mediums as doable. I’m a Skilled Opinion Haver of types.”
- MaryAnn Bekkedahl, SVP, Enterprise Improvement & Partnerships at BigCommerce
The following large development in eCommerce? “Promoting all over the place. Throughout all channels and codecs, in addition to cross-border. The boundaries are shrinking, and incredible instruments exist to allow retailers to develop their shopper base considerably.”
- Ashmi Turakhia, VP, Enterprise Analytics, Rue21
“I’m at all times there for my group to take away blockers and focus on dangers, diving in-depth when wanted however on the identical time I might need them to be taught and mirror on their very own.”
- NJ Falk, Managing Associate, Athletic Propulsion Labs (APL)
“As a result of change is a continuing, I believe the important thing 2022 development is the power of a model to be nimble, adapt, and roll out quite a few rising eCommerce traits concurrently.”
The total checklist of Superb Girls in eCommerce honorees, together with honorees from earlier years, is accessible on womeninecomm.com, that includes interviews that spotlight private tales, skilled achievements, and management recommendation.
With each AWIE nomination, Yotpo pledged to donate $5 to Women Inc., a corporation devoted to inspiring and inspiring all women to be “Sturdy, Good, and Daring.” With 3,300 nominations Yotpo is proud to donate a record-breaking $16,500 to Women Inc. via this marketing campaign. Yotpo calls on the trade to affix in amplifying its efforts by donating by way of the AWIE web site, womeninecomm.com.
ABOUT YOTPO
Yotpo’s eCommerce advertising platform helps manufacturers of all sizes to strengthen their relationships with shoppers. With unified, data-driven options for loyalty, SMS advertising, evaluations, and extra, Yotpo helps manufacturers like Princess Polly, Rothy’s, Moroccanoil, and Steve Madden ship successful, cohesive buyer experiences that drive eCommerce progress. Yotpo integrates with the instruments manufacturers use each day, together with Google and Meta, and is accessible on all main eCommerce platforms, together with Shopify, Salesforce Commerce Cloud, Adobe Commerce, and BigCommerce. Yotpo is a Forbes Cloud 100 firm with workplaces worldwide together with the US, Israel, United Kingdom, Bulgaria, and Australia.
