How are small companies prioritizing their digital advertising? New analysis from design, advertising, and growth agency listing Prime Design Companies reveals that the most important digital advertising purpose of small companies is increasing their model consciousness (19 p.c) or producing extra web site site visitors (19 p.c).
The research additionally discovered that nearly half (49 p.c) of small companies are advancing their social media advertising efforts as post-COVID developments acknowledge a surge in every day social media utilization.
The report gauges how small companies method the evolving on-line advertising panorama, their objectives, and perceptions on what platforms or instruments are value utilizing.
2022 digital advertising developments for small companies
Check out our group’s latest findings:
- Constructing model consciousness (19 p.c) and rising web site site visitors (19 p.c) are the 2 most essential advertising objectives for small companies adopted by income technology (17 p.c) and changing results in prospects (15 p.c).
- 80 p.c of firms have an in-house advertising group.
- Solely 11 p.c of firms making over $50 million work with an outdoor advertising company and are extra possible (30 p.c) to have an in-house advertising group.
- Practically half (49 p.c) of all respondents plan to speculate extra in social media in 2022.
Sarah Chern, the advertising director at Virtudesk, a digital assistant firm, commented on how social media use has impacted companies trying to join with audiences. “It isn’t new to us that plenty of research revealed that social media customers have been extra energetic and are spending longer time looking when the pandemic began,” Chern mentioned, in a information launch.
She expands on this to debate the advantages of social media in advertising, “Whenever you publish about your model on social media, you might be exposing your model to all kinds of audiences.”
Learn the complete report right here.
The agency conducts a survey on greater than 1,000 small enterprise homeowners and managers to take a look on the developments within the digital advertising house.
