In spring 2022, we at Rock Content material added an enormous piece to our efforts to supply an entire advertising answer to purchasers world wide.

We bought WriterAccess, a U.S.-based expertise market that gives skilled writing providers to all kinds of purchasers.

It was the proper match. WriterAccess has an progressive system in place that connects expert writers, editors, designers, and digital strategists with purchasers needing high quality content material, whether or not it’s press releases, weblog posts, e-books, social media posts, or loads of different writing experience. WriterAccess gives all kinds of inventive help to its enterprise purchasers, together with Web optimization steerage and basic digital methods.

The corporate started in 2010 and has been acknowledged frequently for innovation. It’s also identified for placing on a profitable annual Content material Advertising Convention that draws entrepreneurs from across the globe.

Including WriterAccess to our suite of merchandise properly expanded Rock Content material’s attain within the U.S. and elevated the scale of our creator group worldwide. Extra importantly, it additionally offered more practical instruments we are able to supply to our purchasers to assist them do enterprise higher and remedy a number of challenges of their content material advertising methods.

New look, similar mission

Nevertheless, though it was a worthwhile addition, WriterAccess nonetheless didn’t appear and feel like a part of the Rock Content material household.

That’s why, in the beginning of 2023, we made some useful adjustments to the WriterAccess website and platform, beginning with a brand new emblem and a brand new model id.

The fresh-looking WriterAccess emblem aligns extra intently with our Rock Content material model id and our different merchandise obtainable to purchasers worldwide. The brand new emblem’s major colour modified from inexperienced to blue and adopted our model’s default typography.

We had been cautious to make sure the model was recognizable by each Rock Content material and the present WriterAccess viewers whereas speaking the change. Beginning with the emblem, we wished everybody to know that thrilling issues are taking place and there are extra nice issues to return in 2023 and past.

Trying forward

Finally, our purpose is to launch an an all-in-one answer for content material advertising scalability and success referred to as Content material Cloud. It gives them with the very best instruments of all of our signature merchandise, what we name ‘The All-Star Group,’ to unravel a number of advertising challenges.

Content material Cloud is the proper useful resource for making certain your content material is created, managed, and distributed simply and effectively. With its AI-powered market WriterAccess, you’ll be able to create high-quality content material with the assistance of a vetted world freelance group. You possibly can then collaborate amongst your group or company due to Studio – our Advertising Useful resource Administration platform – and ensure that all tasks are executed effectively, on time, and on finances.

Lastly, with regards to getting your content material seen, Stage affords an Web optimization-optimized answer for publishing posts onto WordPress, and Ion will empower entrepreneurs to interact, goal, and convert high-quality leads utilizing a code-free and data-driven interactive content material creation platform.

Our Content material Cloud is your all-in-one platform for content material advertising scalability and success. It combines a world expertise market for content material creation with highly effective instruments to handle your workflow whereas enhancing each step of the content material advertising course of.

The Content material Cloud features a world ecosystem of licensed companions, skilled providers, and a strong schooling hub to ship higher advertising and superior ROI.

When you login to one of many merchandise in our Content material Cloud it is possible for you to to entry all different merchandise within the suite, so customers will discover it simple to modify between merchandise. It would additionally present a centralized billing system.

Nonetheless on the drafting board is an built-in analytic system permitting purchasers to trace their journey from a “good content material concept” to a totally executed consequence. It would give particulars concerning the viewers, the method, and the Return On Funding for a whole undertaking, in addition to the performances of particular person items of content material. This in-depth data may help enhance general effectivity for future tasks and level out stronger and weaker factors and the very best areas to optimize in your content material technique.

We’re additionally together with different instruments and options, resembling extra AI capabilities and an improved White Label Portal. We’ll make it simpler to create e-books with a extra refined course of, and, sooner or later, we’re excited to start providing the flexibility to supply purchasers with movies, infographics and different kinds of visible media by WriterAccess.

By providing so many options, we wish to be the only supplier for our purchasers, a one-stop-shop for all their inventive wants, moderately than having them go to a number of distributors for a number of wants.

Last ideas

When you can’t inform, myself and the remainder of the Rock Content material group are wanting ahead to the long run, particularly now that WriterAccess is extra intently built-in with our different merchandise and to our subsequent steps in direction of the Content material Cloud ecosystem. 

This acquisition has not solely elevated our expertise base and allowed us to supply new merchandise, however given our purchasers a bigger suite of providers to assist them in additional instructions. It gives Rock Content material a stronger voice and a extra unified message, letting purchasers know we’re prepared and keen to assist them obtain their targets, particularly the place high quality content material is worried.

We’re wanting ahead to persevering with our mission to supply advertising providers, particularly with the addition of WriterAccess.