(Mumbai, India – March 09, 2023) ─ Nutritional vitamins, minerals and dietary supplements (VMS) get pleasure from the next penetration amongst working girls in India. In response to new analysis from Mintel, almost half (48%) of working girls devour VMS in comparison with one-third (33%) of working males. Bone well being (45%), digestive well being (39%) and immunity (36%) are the highest three well being advantages they search from VMS merchandise, pointing to a rising curiosity in holistic wellbeing.
Dr Anamika Banerji, Meals and Drink Analysis Analyst, India at Mintel stated:
“Bone well being has captured the eye of working girls in India. Nonetheless, knowledge from Mintel World New Merchandise Database reveals that there’s a restricted presence in launch exercise carrying this useful declare (14%) between November 2021 to October 2022, which hints at a chance for manufacturers to innovate VMS merchandise providing bone well being advantages.”
Ladies flip to VMS for the remedy of well being points
Remedy of well being points can also be a key issue driving the utilization of VMS amongst 42% of working girls. Among the many well being points that they reported experiencing are hair loss (27%), sleep problem (15%) and recurring chilly/flu (14%). Moreover, Mintel analysis reveals that about two in 5 (45%) of working girls who devour VMS self-medicate after they have well being points, whereas 49% largely go to well being professionals for remedy.
“The deal with prevention of well being points by way of VMS is decrease amongst working girls, who sometimes use VMS to deal with a deficiency or well being situation. This brings forth the necessity to spotlight the worth of VMS in preventive healthcare to create extra alternatives for his or her use. Working girls are involved about psychological well being, respiratory illnesses and thyroid issues sooner or later. Manufacturers can clarify how sure VMS merchandise can assist in sustaining well being whereas additionally decreasing the probabilities of growing such points in later life”” Banerji added.
Magnificence advantages of VMS common amongst youthful girls
Ladies develop into conscious of the necessity for wholesome ageing at a younger age. Mintel analysis reveals that 42% of working girls aged 18-34 agree that consuming VMS is more practical in serving to them age healthily. In response to Banerji, merchandise providing magnificence advantages can talk how long-term pores and skin and hair well being is part of wholesome ageing.
“Mintel 2023 World Shopper Development Me Mentality explores how shoppers are desirous to refocus on themselves. This contains how they appear and feel, and they’re more and more taking a look at beauty-benefiting claims to help their outer magnificence. Specializing in the glamour facet or speaking a couple of radiant and moist look of the pores and skin along with slower pores and skin ageing generally is a route to draw younger girls to VMS,” she stated.
Addressing girls’s hormonal well being in useful foods and drinks
The foods and drinks class can also be taking inspiration from VMS to cater to the distinctive wants of girls. In response to Mintel analysis, 85% of metro-dwelling girls discover packaged meals and/or drink merchandise that assist preserve hormone steadiness interesting.
“Useful foods and drinks manufacturers can develop variants throughout classes primarily based on girls’s dietary wants. They’ll additionally innovate useful foods and drinks with added micronutrients and components that increase or regulate hormone ranges whereas selling total well being and wellness,” Banerji concluded.
