If you happen to’re studying this, you’re most likely one of many 5 billion individuals world wide who ship and obtain SMS messages. With over half the world’s inhabitants utilizing the cell channel, it’s clear to see why companies love utilizing it of their advertising and marketing combine. 

With the precise buyer expertise and knowledge platform (CXDP), SMS turns into a flexible device serving to you obtain a myriad of targets and have interaction audiences throughout the globe, and throughout any trade. So, how might SMS change into the superhero in your advertising and marketing toolkit? 

Obtain your enterprise targets, one character at a time

SMS advertising and marketing messages are quick however highly effective, with some entrepreneurs seeing greater engagement when utilizing cell channels alongside electronic mail. Many shoppers say that SMS seems like a extra private channel, and because of this, sees common open charges of 98%. Along with your messaging being seen, you may concentrate on driving the outcomes you need. We’ve seen the channel used to:

Propel gross sales and income

With spectacular open charges and a conversion charge of 45%, you’ve acquired a a lot greater probability of getting your model in entrance of the precise individuals. So whether or not you’re asserting a sale, showcasing new merchandise, or providing customized reductions, SMS ensures your message lands proper the place it counts – within the fingers of your viewers. One Dotdigital buyer London Lash, earned a formidable £114K income from SMS within the first six months of their marketing campaign, with an ROI of seven:1.

Drive app downloads

Have an app that deserves extra consideration? Trying to deepen your clients’ cell experiences? SMS is the most effective place so that you can encourage your viewers to obtain your app because of the uninterrupted cell expertise. You may ship quick app obtain hyperlinks with SMS or provide incentives, akin to unique reductions for app purchases, seamlessly directing your viewers to the precise place with out them leaving their cellphone.

Collect buyer suggestions

Wish to perceive your clients higher? Ship them a easy SMS survey. Quick and simple to finish, SMS surveys usually have a response charge that’s 3X greater than conventional electronic mail surveys. Understanding your audiences’ wants and preferences has by no means been so simple, serving to you refine your buyer expertise. Ipsos, a Dotdigital buyer, made essentially the most of our Communications API and broadcast function to deal with suggestions from over half one million clients.

Common enchantment: SMS in each trade

SMS presents unmatched flexibility, making it a robust device that may be tailored to the precise wants of just about any trade. Its ease of integration into present advertising and marketing methods makes it a universally interesting possibility. Right here’s a glimpse into how various industries leverage SMS for fulfillment:

Retail and ecommerce

• Promotions and flash gross sales: Create a way of urgency and exclusivity with limited-time presents despatched on to clients’ telephones.
• Deserted cart restoration: Gently nudge clients to finish their purchases with customized reminders and particular offers.
• Loyalty programs: Foster buyer engagement by way of factors updates, unique presents, and birthday greetings.

Finance

• Two-factor authentication (2FA): Improve safety by sending one-time codes for logins and transactions on to clients’ telephones.
• Fraud alerts: Notify clients instantly of suspicious exercise on their accounts, permitting for faster intervention.
• Steadiness updates and cost reminders: Maintain clients knowledgeable about account exercise and upcoming cost deadlines.

Healthcare

• Appointment reminders: Scale back no-shows and enhance affected person expertise with automated appointment confirmations and reminders.
• Lab outcomes and prescription refills: Present sufferers with handy entry to vital info by way of safe textual content messages.
• Public well being campaigns: Ship essential details about vaccinations, illness outbreaks, and preventative measures.

Hospitality and journey

• Cellular check-in and boarding passes: Streamline visitor arrival processes and get rid of the necessity for bodily tickets.
• Lodge promotions and upsells: Provide company unique reductions on upgrades or spa therapies throughout their keep for buyer satisfaction that beats the competitors each time.
• Flight standing updates and journey ideas: Maintain passengers knowledgeable about delays, gate adjustments, and invaluable journey insights.

Schooling

• Emergency alerts and faculty closures: Ship essential info to folks and college students throughout unexpected circumstances.
• Homework reminders and sophistication updates: Maintain college students and oldsters on observe with vital reminders and bulletins.
• Mum or dad-teacher communication: Facilitate straightforward communication between lecturers and oldsters relating to pupil progress or upcoming conferences.

Non-profit and occasions

• Fundraising campaigns: Allow handy donation choices by way of SMS, growing participation and boosting fundraising efforts. SMS outreach for nonprofits has proven to be extremely profitable, with Motion for Youngsters producing a whole bunch in donations with only one SMS marketing campaign.
• Occasion promotion and ticketing: Disseminate occasion particulars, generate pleasure, and permit for cell ticketing for a seamless expertise.
• Volunteer recruitment and administration: Mobilize volunteers by sending updates, reminders, and expressing appreciation by way of textual content messages.

These are just some examples, and the probabilities are really limitless. With its excessive open charges, conciseness, and affordability, SMS could be a game-changer for companies of all sizes and throughout all industries.

Go world: Attain billions with the precise CXDP

You already know that SMS is a worldwide channel, which implies it’s excellent for companies that wish to develop into new markets and demographics. Nevertheless, not each advertising and marketing automation platform helps SMS sending in a number of nations. Ensure you select a platform that has world assist so you may confidently join along with your viewers with out borders. 

Dotdigital empowers you to ship to 220+ nations and territories and is able to scale with you. If you happen to’re already a Dotdigital buyer, discuss to your Buyer Success Supervisor to get began at present.

If you happen to’re not a Dotdigital buyer but, you may request a demo of the platform.

Add SMS to your advertising and marketing technique

SMS advertising and marketing empowers you to attach along with your viewers on a private degree, enhancing the client expertise with spectacular open charges and world attain. This versatile device cuts by way of the noise, providing a direct line to your clients’ pockets throughout industries. Leverage SMS advertising and marketing to drive gross sales, enhance app downloads, collect suggestions, develop your market, and obtain a large number of targets – all by way of the ability of texting. Begin your journey to advertising and marketing success at present.