Introducing Mike Demopoulos

Mike Demopoulos is the Head of Partnerships at Codeable, the one platform purpose-built to attach WordPress freelancers with the shoppers who want their experience. With years of company expertise within the digital realm and a ardour for serving to on-line companies succeed, Mike has already left a mark at Codeable since becoming a member of in 2021. Drumroll, please …

Rockstar Q&A with Mike

What are your day-to-day duties?
As a part of my position, I collaborate carefully with our companions to offer them with all the mandatory assets to advertise Codeable. Moreover, I help them in creating and integrating purposes that show advantageous for his or her enterprise. Moreover, I schedule journeys to attend numerous occasions all year long to attach with our shoppers and companions.

How did you get into the affiliate trade?
For years, I volunteered in Open Supply and labored at completely different internet businesses. In a while, I transitioned to the internet hosting and product sector, the place I took on an evangelist position. Ultimately, my position advanced into Enterprise Growth and M&A. The remaining, as they are saying, is historical past.

What are your most necessary KPIs?
The 2 most necessary metrics for us are the variety of customers who submit initiatives on Codeable and the share of them who change into paying shoppers. Moreover, we maintain monitor of the share of our companions who’ve despatched visitors over the previous 28 days. We intention to keep up good communication with all of our companions.

What’s your greatest pet peeve concerning the affiliate trade?
We require an onboarding telephone name with every accomplice to construct relationships. The variety of no-shows is alarming. Collaborative efforts are most well-liked over simply visitors.

What do you assume is undervalued in advertising basically?
On this fashionable period of digital dominance, it’s straightforward to miss the facility of bodily advertising supplies. Unsolicited mail, packaging, and promotional gadgets provide a tangible reference to the model that may go away a long-lasting impression. IKEA’s iconic printed catalogs are a major instance of this. As somebody who’s obsessed with serving to digital companies succeed, I’ve gained a fame for sending distinctive bodily gadgets – from pitch decks on View-Masters to large shipments of pasta. I firmly imagine within the energy of “lumpy mail” and its skill to seize consideration and make a significant impression.

What have you ever accomplished in your final 6–12 months to enhance your affiliate efforts?
Over the previous yr, we’ve been conducting audits on our present companions to have interaction in additional significant discussions about easy methods to higher promote Codeable. Moreover, we’ve developed new integrations by internet hosting management panels to allow our internet hosting companions to extend income and higher serve their shoppers.

“Affiliate” or “accomplice?” Why?
On our web site, we distinguish between associates and partnerships to keep away from confusion, though I personally desire the time period “accomplice”. For us, companions are companies that complement our personal, and need to provide Codeable to boost their worth to clients. Associates, alternatively, are extra like conventional publishers. Our objective with partnerships is to offer further advantages past merely sharing income.

What’s the following huge factor in online marketing?
The emergence of Purchase Now, Pay Later (BNPL) suppliers is remodeling online marketing by offering a brand new fee mannequin that may improve conversion charges. This alignment between online marketing and BNPL companies is revolutionizing conventional advertising approaches, particularly for high-priced gadgets and companies that require recurring funds. To succeed, associates ought to tailor their methods to the monetary preferences of their target market, significantly youthful demographics and people who keep away from bank cards.

What’s the most important mistake you’ve made in online marketing?
I ought to have averted making an attempt to incorporate anybody and everybody in my program. This method is just not advantageous and may solely hurt your model if you find yourself on irrelevant websites that don’t cater to your target market or area of interest.

How do you assume your technique differs than different verticals?
We give attention to offering our companions with instruments that allow them to offer personalised referrals for his or her initiatives. We’ve got devoted a lot time to integrating types and plugins that permit our companions to refer their customers to Codeable whereas offering related context about their wants.