The Utah regulation was handed on the identical day TikTok’s CEO appeared earlier than Congress to testify on the security issues surrounding the app, starting from psychological well being impacts to nationwide safety issues. TikTok is wholly owned by Chinese language firm ByteDance.

Social media firms are already required to adjust to the federal COPPA regulation that protects kids underneath the age of 13. However loopholes have led to advertisers unknowingly accumulating kids’s knowledge. California, too, handed an identical regulation that will increase the privateness settings for minors and prohibits the gathering of location knowledge of these customers by social media firms.

“These necessities are pointless and burdensome,” mentioned Oswald.

The ANA encourages legislators to have a look at extra nuanced requirements that acknowledge the distinction between a 7-year-old and a 17-year-old to guard youthful kids with out denying older teenagers entry to ad-based content material and knowledge accessible to them on-line.

Different states, together with Arkansas, Connecticut, New Jersey and Texas, are contemplating comparable laws to guard kids.