USANA Acquires Oola and Rise Bar

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USANA Well being Sciences, Inc. has acquired firms Rise Bar and Oola

Rise Bar manufactures high-quality protein bars with clear and easy substances whereas Oola is an rising direct promoting firm that focuses on serving to clients design a private growth framework that creates steadiness, development and objective. 

Rise Bar and Oola will stay unbiased, however USANA will supply its belongings and sources to assist the businesses develop, whereas additionally leveraging the present firms’ experiences and applied sciences to advance its core USANA enterprise. 

“The acquisition of those rising firms is a part of USANA’s long-term development technique,” mentioned Kevin Visitor, USANA Chief Government Officer and Chairman of the Board. “We’re dedicated to bettering the well being and wellness of people around the globe. Whereas USANA is a pacesetter in lots of elements, we acknowledge that we will speed up this effort and attain extra people via strategic acquisitions that align with our company values and mission. Each Rise Bar and Oola are innovators within the well being and wellness trade. We consider we will make the most of this innovation to develop our attain, product growth, buyer expertise, and operational outcomes. Going ahead, we are going to proceed to pursue accretive enterprise growth alternatives to advance our long-term development technique.”