Not too long ago, our firm marked a decade of progress, throughout which we underwent a exceptional transformation, evolving from a small startup to a well-established enterprise. Nevertheless, this evolution wasn’t precisely mirrored in our model, prompting us to embark on a major change that might convey the maturity and distinctiveness we have achieved.
A glimpse of our new brand
Our major objective was to create a recognizable model; the present image lacked recognition, so we would have liked one thing extra compact and memorable, centered on enhancing the idea of centralization: ‘Single supply of reality.’
To realize this, we grounded our new image in fundamental and recognizable shapes, beginning with the asterisk, which evokes centralization. By modifications, we added persona and prominence to the image, aligning it with our model values of centralization, connectivity, and high quality.
A vibrant colour palette
One of the crucial highly effective property a model can possess is its alternative of colour. Concurrently, colour represents one of the vital difficult associations to ascertain for a model.
When executed successfully, a fast look at a selected colour can immediately evoke a universe of brand-related associations.
Since our inception, inexperienced has been an iconic colour for Gross sales Layer, so it was one thing we wished to keep up however with a brand new focus. We undertook the duty of refining the unique inexperienced tone and increasing it with a darker shade. These mixed inexperienced tones create a compelling distinction for enhanced legibility. To complement the identification, we expanded the first colour palette with 4 extra tones that complement one another. Due to wonderful distinction and mutual mixture, we will broaden the graphical identification of Gross sales Layer.
Gross sales Layer is a modular and adaptable device, and we wished to mirror this in our model. Ranging from one facet of our image, we created a system of shapes that, mixed in numerous methods, give rise to patterns that will probably be used all through our model. The mixture of those varieties not solely permits the creation of patterns but additionally the era of engaging illustrations that may seamlessly combine with pictures.
The bottom line is consistency
Consistency is important to construct a fantastic model, establishing clear guidelines on when, the place, and why to make use of particular colours and the way they need to be mixed. All the things we combine into our identification is sensible as a part of a world system.
We’re excited so that you can expertise our new model on saleslayer.com and observe these parts in our product and social media.
Welcome to the brand new Gross sales Layer!