Not too long ago, our firm marked a decade of progress, throughout which we underwent a outstanding transformation, evolving from a small startup to a well-established enterprise. Nonetheless, this evolution wasn’t precisely mirrored in our model, prompting us to embark on a major change that will convey the maturity and distinctiveness we have achieved.

A glimpse of our new brand

Our major purpose was to create a recognizable model; the present image lacked recognition, so we wanted one thing extra compact and memorable, targeted on enhancing the idea of centralization: ‘Single supply of reality.’

To realize this, we grounded our new image in fundamental and recognizable shapes, beginning with the asterisk, which evokes centralization. By modifications, we added character and prominence to the image, aligning it with our model values of centralization, connectivity, and high quality.

A vibrant colour palette

Some of the highly effective property a model can possess is its selection of colour. Concurrently, colour represents one of the vital difficult associations to ascertain for a model.

When executed successfully, a fast look at a particular colour can immediately evoke a universe of brand-related associations.

Since our inception, inexperienced has been an iconic colour for Gross sales Layer, so it was one thing we wished to keep up however with a brand new focus. We undertook the duty of refining the unique inexperienced tone and increasing it with a darker shade. These mixed inexperienced tones create a compelling distinction for enhanced legibility. To counterpoint the identification, we expanded the first colour palette with 4 further tones that complement one another. Due to glorious distinction and mutual mixture, we will broaden the graphical identification of Gross sales Layer.

Limitless prospects

Gross sales Layer is a modular and adaptable instrument, and we wished to mirror this in our model. Ranging from one aspect of our image, we created a system of shapes that, mixed in varied methods, give rise to patterns that might be used all through our model. The mix of those varieties not solely allows the creation of patterns but in addition the era of enticing illustrations that may seamlessly combine with photographs.

The bottom line is consistency

Consistency is important to construct a terrific model, establishing clear guidelines on when, the place, and why to make use of particular colours and the way they need to be mixed. All the pieces we combine into our identification is smart as a part of a worldwide system.

We’re excited so that you can expertise our new model on saleslayer.com and observe these components in our product and social media.

Welcome to the brand new Gross sales Layer!