The primary week of January handily shattered earlier streaming data with 197.6 billion viewing minutes, with Christmas week 2021 now taking second place of the very best degree of streaming recorded (with 183 billion viewing minutes). This 12% uptick in month-to-month quantity was the very best of any class, and resulted in a 1.1% enhance in streaming share to set one other file at 28.9% of tv utilization. For the month of January, streaming averaged 180 billion minutes per week – the very best common weekly determine of any month since Nielsen launched streaming measurement.
Broadcast consumption was up 9% versus December, a pattern pushed by arguably probably the most compelling NFL playoffs ever–and elevated engagement with refreshed broadcast dramas, up 22% in comparison with the earlier month. The cable class, regardless of being up 3% in utilization, misplaced 1.7 share factors to complete at 35.6% of tv viewing, primarily pushed by the seasonal shift away from vacation films.
Take me to the methodology particulars under.
Watch the video to listen to Brian Fuhrer, SVP, Product Technique at Nielsen present a behind the scenes take a look at among the viewing adjustments underpinning The Gauge.
METHODOLOGY AND FREQUENTLY ASKED QUESTIONS
The Gauge supplies a month-to-month macroanalysis of how customers are accessing content material throughout key tv supply platforms, together with Broadcast, Streaming, Cable and Different sources. It additionally features a breakdown of the foremost, particular person streaming distributors. The chart itself exhibits the share by class and of whole tv utilization by particular person streaming distributors.
The information for The Gauge is derived from two individually weighted panels and mixed to create the graphic. Nielsen’s streaming information is derived from a subset of Streaming Meter-enabled TV households inside the Nationwide TV panel. The linear TV sources (Broadcast and Cable), in addition to whole utilization are based mostly on viewing from Nielsen’s general TV panel.
All the info is predicated on a selected time interval for every viewing supply. The information, representing a 5 week month, features a mixture of Stay+7 for weeks 1 – 4 within the information time interval. (Word: Stay+7 consists of dwell tv viewing plus viewing as much as seven days later. Stay +3 consists of tv viewing plus viewing as much as three days later.)
Inside The Gauge, “Different” consists of all different TV. This primarily consists of all different tuning (unmeasured sources), unmeasured video on demand (VOD), streaming by a cable set prime field, gaming, and different gadget (DVD playback) use. As a result of streaming by way of cable set prime bins doesn’t credit score respective streaming distributors, these are included within the “Different” class. Crediting particular person streaming distributors from cable set prime bins is one thing Nielsen continues to pursue as we improve our Streaming Meter know-how.
Streaming platforms listed as “Different Streaming” consists of any high-bandwidth video streaming on tv that’s not individually damaged out.
Sure, Hulu consists of viewing on Hulu Stay and Youtube consists of viewing on Youtube TV.
Encoded Stay TV, aka encoded linear streaming, is included in each the Broadcast and Cable teams (linear TV) in addition to underneath Streaming and different streaming e.g. Hulu Stay, Youtube TV, Different Streaming MVPD/vMVPD apps. (Word: MVPD, or multichannel video programming distributor, is a service that gives a number of tv channels. vMVPDs are distributors that mixture linear (TV) content material licensed from main programming networks and packaged collectively in a standalone subscription format and accessible on units with a broadband connection.)
