By Sean Tinney June 30, 2022
Don’t depart individuals at nighttime. Ship them a useful affirmation e-mail that lets them know the standing of the request or order they only positioned.
Your affirmation e-mail is a vital first impression. It units the tone to your relationship with subscribers and might enhance engagement for future emails.
Image this – you simply booked your dream trip on-line. However you by no means acquired an e-mail affirmation. You could be questioning in case your order was processed. Now it’s a must to spend time contacting the journey company to ensure your trip was booked. That isn’t a superb expertise.
You wouldn’t wish to try this to your prospects. That’s why it is advisable to arrange a superb affirmation e-mail.
On this article, you’ll study:
What’s a affirmation e-mail?
A affirmation e-mail is a transactional e-mail that’s set as much as routinely exit to somebody who simply took a particular motion, corresponding to putting an order, subscribing to an e-mail checklist, or registering for an occasion.
Sorts of affirmation emails
There are 4 most important kinds of e-mail affirmation messages:
- Order affirmation – confirms the transaction of a services or products
- Reserving affirmation – informs a buyer that resort, flight, and different journey preparations have been made
- Registration affirmation – supplies affirmation that buyer is registered for upcoming occasion
- Subscription affirmation – additionally referred to as an opt-in e-mail, requires prospects to verify their e-mail deal with to finish opt-in course of
Why must you ship a affirmation e-mail
Sending a affirmation e-mail is an e-mail advertising finest observe as a result of it:
- Reassures your prospects that you just acquired their data.
- Provides prospects peace of thoughts that their request was processed.
- Establishes confidence and belief along with your model.
- Prevents mistyped and faux e-mail addresses from cluttering up your checklist.
- Improves deliverability. Usually, once you ship a subscription affirmation e-mail, you require the subscriber to click on a hyperlink to verify their e-mail deal with. That is known as a double opt-in, and it might typically result in extra emails reaching your subscribers’ inboxes.
Distinction between affirmation and welcome emails
A affirmation e-mail is just like a welcome e-mail, but it surely serves a special objective. The graphic under reveals when a affirmation e-mail is shipped inside a subscriber’s onboarding sequence. Welcome emails, as you possibly can see under, occur after a brand new subscriber is confirmed (or after an order is confirmed if an order has been positioned).
For extra details about welcome emails, together with learn how to write one, see our weblog submit, Welcome E-mail Campaigns: Tips on how to Onboard New Subscribers.
Tips on how to arrange a affirmation e-mail (in 5 straightforward steps)
Earlier than you possibly can arrange your affirmation e-mail, you’ll want to enroll with an e-mail advertising service supplier (ESP), corresponding to AWeber.
Step 1: Construct your affirmation e-mail
You have got two choices for constructing your e-mail – use a drag and drop builder to tug the weather you’d like to incorporate in your emails, or you possibly can start with a pre-built template. Some e-mail advertising providers have already got affirmation e-mail templates you need to use.
Right here’s what the setup web page for AWeber’s affirmation template seems like.
Step 2: Write your affirmation message
Your affirmation e-mail must be brief and direct. The e-mail must also verify their transaction.
Within the subsequent part, we’ll evaluate learn how to write your e-mail and what components are wanted for every sort of affirmation.
Step 3: Create your affirmation touchdown web page, aka your “thanks web page”
Establishing a touchdown web page is a vital a part of the affirmation e-mail setup. Why? As a result of it lets individuals know that their data was acquired. It establishes a superb first impression by thanking them for his or her order or for signing as much as your e-mail checklist. And it directs individuals to examine their inbox for extra data.
AWeber’s free and paid plans allow you to specify a customized affirmation touchdown web page, or you need to use AWeber’s default affirmation web page. You specify your affirmation touchdown web page throughout the signup type settings for the signup type that triggers the web page.
Right here’s what this seems like inside an AWeber account.
Right here’s the customized thanks web page that you just noticed the hyperlink to within the picture above. It’s quite simple, but it surely lets new subscribers know their data was acquired and what they need to do subsequent.
Associated: Tips on how to create a touchdown web page in 8 steps
Step 4: Arrange your affirmation success web page
That is the web page a brand new subscriber sees after they’ve confirmed their e-mail. The success web page is simply wanted with an e-mail affirmation.
Right here’s an instance of what a hit web page seems like:
Your success web page can look nevertheless you need it to look. It may be hosted in your web site, or you possibly can set it up so individuals go to your Fb web page or your TikTok profile after their e-mail deal with is confirmed.
AWeber prospects can even personalize their “success web page” with every new subscriber’s data (like with the subscribers’ first identify for instance) or with no matter different data that was requested within the enroll type.
Step 5: Arrange your automation
By automating your e-mail, you possibly can join along with your subscribers instantly and routinely. (Plus, save your time!) And with the proper writing methods, your emails can be compelling and sound human, as an alternative of robotic.
Tips on how to write a affirmation e-mail
At its core, a affirmation e-mail is simply that what it seems like. Its objective is to “verify” that you just acquired their data or order. However relying on the kind of affirmation e-mail, your e-mail can be structured in another way.
A typical component every e-mail ought to have is a “thanks.” It’s vital to let your prospects know you respect them. This might be included as a headline or within the first sentence.
Right here’s learn how to write the remainder of your affirmation emails:
Order affirmation
Your order affirmation e-mail ought to include one or two sentences to incorporate a thanks and details about when their order will ship. This might be so simple as “We are going to ship you one other e-mail as quickly as your order ships.”
See how Cometeer begins off their affirmation emails.
Individuals who place an order on-line will typically save their affirmation e-mail to allow them to reference it later. So make it straightforward for them to search out the knowledge they might be on the lookout for, which ought to embody:
- an order quantity that may be referenced
- an inventory of what they ordered
- a abstract of their contact particulars together with the transport deal with.
- a hyperlink to trace their order standing
See the complete Cometeer e-mail. This quite simple method is all you want for an order affirmation e-mail.
Reserving affirmation
Present the main points of what was booked together with:
- the identify of the particular person
- affirmation quantity
- the date(s) and time if related of the reservation
- location
- some other related data
You might also wish to contemplate a message concerning altering their reservation or including contact data.
Tock at Elske, a restaurant in Chicago, provides a piece for his or her cancellation coverage and questions on the backside of their affirmation emails.
Registration affirmation
Begin your registration affirmation e-mail off with the occasion identify and date. You can too add a handy “add to calendar” button. This makes it straightforward for individuals so as to add the occasion to their calendar, growing the probabilities they attend the occasion.
See how VentureBeat constructions their webinar affirmation e-mail:
Subscription affirmation
It’s vital to have prospects confirm their e-mail deal with. It’s basically having the client say “sure, I wish to obtain an e-mail from you,” twice. This helps you enhance your supply price and get larger e-mail engagement.
Your copy may be so simple as “Please verify your e-mail deal with”. And have a name to motion with “Affirm your e-mail”. That’s it, no must overthink this e-mail. Extra particulars about you may be supplied in your welcome e-mail.
This e-mail from Zencastr leaves little doubt what motion they need subscribers to take.
8 superior affirmation e-mail examples
1 – Chipotle
Why it’s superior:
Chipotle’s subscription affirmation e-mail, often known as a confirmed opt-in, explains why subscribers are receiving this message and precisely what they need to do.
2 – AWeber
Why it’s superior:
Within the confirmed opt-in e-mail for our AWeber Weblog Publication under, we inform subscribers about the advantages of being on our checklist (free weblog posts, programs, and ebooks!). This helps to enhance the conversion price of our confirmed opt-in e-mail.
As soon as subscribers confirmed their e-mail, it’s time to formally welcome them to your e-mail checklist.
3 – American Airways
Why it’s superior:
American Airways doesn’t overdo the e-mail with textual content. They preserve it easy by simply offering the important data.
4 – Allbirds
Why it’s superior:
Be at liberty to maintain your affirmation emails on model, like Allbird with their distinctive approach to thank “ewe” (intelligent).
5 – Codeverse
Why it’s superior:
Your affirmation emails could also be saved and referenced at a later time, so embody any and all related data. Codeverse does this properly by together with the date, day, time, participant, and site.
6 – BEE
Why it’s superior:
BEE is evident and upfront – your subscription is not going to be activated till you verify your e-mail. It will assist make certain a excessive supply price and a extra engaged viewers.
7 – DoorDash
Why it’s superior:
DoorDash units the expectation up entrance with a countdown timer on when you possibly can count on your order to reach. Additionally they present a hyperlink to trace your order together with a affirmation of what was ordered.
8 – Hipmunk
Why it’s superior:
If you happen to want extra incentive to verify your e-mail deal with, Hipmunk features a checklist of cool issues you are able to do in your account.
Assist writing affirmation emails
Want somewhat assist or inspiration determining learn how to write your emails. We’ve obtained you lined with our Free What to Write Information.
Get began along with your affirmation emails! Create your FREE account with AWeber at this time, and alter the way in which you ship emails perpetually.
