A sizzling housing market is a boon for realtors, and TikTok for actual property brokers has the ability to show the tide of that endless competitors for leads in your favor.
Assume again to the glory days of open homes, when the promise of free meals and a strolling tour by a neighborhood house was sufficient to deliver the neighborhood collectively and focus the eye of each potential homebuyer on the properties you had been promoting.
These days, because of the Covid-19 pandemic, digital house excursions are all the fashion and in the case of social media advertising and marketing for actual property, platforms like Fb and Twitter are all too usually your first cease when attempting to generate new leads. Round 36% of individuals surveyed in a current Zillow ballot say that they’d be prepared to buy a house they’ve by no means seen in individual totally on-line.
Because of this rising want for on-line presence, actual property brokers have to be savvier with their advertising and marketing than in years previous to generate leads of their neighborhood.
Understanding how TikTok works and utilizing it successfully exhibits your shoppers that you simply’re one step forward of your competitors. With TikTok, you’ve the ability to present your shoppers beneficial info with out spending hours producing the content material.
The true energy of utilizing TikTok comes from its simplicity. With just a few clicks and the data you already possess, you may create lead-generating content material that demonstrates your authority on the topic and helps place you as the go-to actual property agent in your space.
We make it simple so that you can have a rising and linked consumer base with all of the advertising and marketing instruments you want, synced to the instruments you’re already utilizing.
What, precisely, is TikTok?
Averaging round 1 billion month-to-month customers, TikTok is described by its builders as “the main vacation spot for short-form cell video.” And when these builders say the platform curates short-form content material, they imply it. When TikTok was in its infancy, movies might solely be 15 seconds lengthy. Despite the fact that builders expanded the utmost video size to a few minutes again in 2021, concise movies are nonetheless the bread and butter of this social media platform.
Though solely the seventh hottest social media platform, TikTok is taken into account essentially the most partaking one as a result of period of time folks spend on it. A median TikTok session lasts round 10.82 minutes, which is greater than double the typical engagement with runner-up Pinterest.
Why is TikTok for actual property brokers a good suggestion?
As a realtor, chances are you’ll end up questioning what it’s a must to contribute to a platform used primarily by millennials and Gen Z seeking to kill time. You might be shocked to study that some actual property brokers have reported large success after utilizing TikTok, with one agent claiming to have obtained a whole bunch of inquiries for a single itemizing by the platform.
As a social media platform, TikTok is exclusive in that customers go there seeking to have interaction with content material from all kinds of individuals, not simply their mates. For that cause, it might be simpler to your content material to realize traction on TikTok than on different social media platforms, and it may be a useful enterprise advertising and marketing device.
It’s additionally simpler for content material to go viral on TikTok than on different social media platforms. The default web page for customers is the “for you” web page, which shows content material primarily based on a person’s earlier engagement with the location. As a result of TikTok’s algorithm all the time seems for brand new content material to indicate customers, folks could discover your movies promoted of their feeds, particularly if you may get your tagging proper and create partaking content material.
Whereas TikTok can be utilized for natural lead technology, it may also be monetized in its personal proper, producing a secondary earnings supply to your company.
What are some sensible methods to make use of TikTok for actual property brokers?
The important thing to utilizing TikTok efficiently is to create short-form video content material that engages customers not directly. Some concepts embrace:
- Actual property ideas and methods
- Property excursions
- Details about prepping a home to be bought
- Do’s and don’ts within the business
It’s additionally a good suggestion to let your persona shine by in your movies. As you generate leads, you need to give folks a good suggestion of the true individual they’ll be working with in the event that they attain out to you.
How are you going to get began with TikTok?
It solely takes a couple of minutes to arrange your TikTok account, which is free to make use of like most social media platforms. All it’s a must to do is obtain the TikTok app onto your cell phone and join an account. The important thing to getting began with TikTok for actual property brokers occurs after that whenever you’re organising your TikTok profile and deciding how one can curate your content material.
Learn how to optimize your TikTok profile
When folks go to your TikTok profile, you need them to immediately know who you might be, what providers you provide, and how one can contact you. Optimizing your TikTok profile makes this info front-and-center in your web page and permits your success.
Begin by selecting a username and show identify that clearly states who you might be — the identify of your actual property company is usually your finest wager.
The subsequent step is to optimize your bio. Right here’s what it is best to embrace:
- The realm you service
- A hyperlink to your web site
- A quick blurb about who you might be and what you do
Subsequent, use knowledgeable headshot or your organization’s emblem, if that makes extra sense to your model. Lastly, hyperlink to your different social media accounts.
Learn how to create content material and develop your model
The toughest a part of organising your TikTok account is posting your first video. Though the TikTok app makes it simple to create content material, strolling you step-by-step by the recording and modifying course of as quickly as you hit the “create” button, it may be nerve-wracking to resolve on the content material to submit and develop a mode that feels best for you.
One of the simplest ways to create content material on TikTok is to be real and let your self have just a little little bit of enjoyable. TikTok movies aren’t formalized seminars, so don’t be afraid to deliver just a little little bit of power to the desk.
When deciding what to submit, look by any supplies you’ve, from hand-outs you give shoppers to outdated PowerPoint shows you’ve given. Ask your self:
- What’s crucial takeaway from this?
- How can I seize that in simply 15 seconds?
It will enable you to generate a plethora of beneficial content material your viewers will admire. As you change into extra aware of TikTok, you may weave in private tales and TikTok tendencies that you simply get pleasure from.
What are the highest ideas for utilizing TikTok for actual property brokers?
As with every social media platform, there are finest practices you must know whenever you’re first getting began. Listed here are the 4 high tips about utilizing TikTok for actual property brokers.
1. Observe tendencies
From providing actual property ideas and methods to uncovering hidden rooms, there are a number of actual property tendencies you can also make your personal. Whereas it’s all the time a good suggestion for a big portion of your content material to be as unique as doable, peppering it with trending content material has many advantages.
Primarily, when a selected matter is trending, folks discover it partaking. Creating content material that follows tendencies additionally will increase your chance of winding up on somebody’s “for you” web page. If a person has appreciated content material from that development earlier than, the algorithm can push extra of that content material at them.
2. Use each natural posts and advertisements
One wonderful thing about TikTok is you could curate a wide range of natural posts and paid ads. Nevertheless, the corporate stresses that utilizing TikTok for enterprise ought to be natural and keep away from overt pitches, even in paid advertisements.
A profitable technique makes use of natural posts to check your viewers and see what content material drives essentially the most engagement. You possibly can then use top-performing posts as paid ads to your model or develop paid advertisements primarily based on the kind of content material your viewers get most excited to see.
3. Have a constant posting schedule
Posting consistency is a key consider TikTok success, with specialists agreeing that the “Golden Rule” of TikTok is to submit no less than as soon as per day, and as many as thrice a day in case you’re simply rising your viewers.
This quantity can really feel overwhelming on high of your already-busy actual property schedule. Nevertheless, needless to say TikTok is designed for ultra-short-form content material, and with the in-app modifying software program, you may have a 15-second video able to submit in just some minutes. There are additionally a wide range of TikTok schedulers obtainable if you wish to create a bunch of content material without delay after which schedule it to submit at a future date.
4. Use hashtags to succeed in your viewers
Utilizing hashtags means that you can arrange your posts and educate algorithms what your content material is about. Hashtags are clickable, which implies that if a person clicks on a hashtag, they’re dropped at a listing of posts that include that hashtag. In consequence, it’s essential to make use of in style hashtags that make sense to your content material.
Seek for trending actual property hashtags, or have a look at what your high opponents use as hashtags to get began.
Begin your actual property TikTok journey as we speak
The beauty of utilizing TikTok for actual property brokers is there’s nearly no barrier to entry. So long as you’ve a smartphone and knowledge to impart to your viewers, you can begin a TikTok account that focuses on actual property.
Begin as we speak by downloading the TikTok app, watching movies different realtors have posted, and getting a really feel for the platform. While you’re prepared, you may hit the massive plus button within the nook and create your first official TikTok.
