“We have to hold discovering new methods to achieve and join with completely different audiences to exhibit the progress being made towards fossil-free residing,” stated Paul Morel, model marketing campaign supervisor of Vattenfall. “We’re not coming into the sweetness world, however it is a new manner for us to ship a message in an surprising manner.”

CREDITS:

Consumer: Vattenfall 
Model director: Paco Liebrand
Model communication director: Carolina Pozzolini
Model marketing campaign supervisor: Paul Morel
Model nation lead Netherlands: Renée McFadyen
Model activation supervisor: Andrine Nordby
Model nation lead Germany: Anne-Katrin Reinecke
Model supervisor: Julia Klausch
Model nation lead Sweden: Åsa Rolke
Model supervisor Nordic positioning: Sanna Wennerstrand
Model media director: Ella Hollander-Jalil
Model media supervisor: Annelie Holm
Model perception supervisor: Sven Bergvall
Social media managers: Joost Tadema, Fredrik Berg, Roland Merkel
VP media relations: Markus Friberg
Inventive company: Nord DDB