Celebrations and commiserations this week: The&Partnership has retained British Fuel inventive, extending a relationship which started with T&P predecessor CHI & Companions beck in 2003. T&P half proprietor WPP has, although, misplaced the substantial media enterprise to Omnicom’s OMD, which pitched towards WPP’s MediaCom and IPG’s Mediabrands.

T&P fought off three greater than succesful businesses for the inventive enterprise: AMV BBDO, BBH and Mom, which made it by means of to the final spherical. The result’s a choker for Mom which has fallen on the final hurdle a few occasions within the final yr or so and, arguably, nonetheless has a problem persuading institution accounts that its left area method is correct for them, regardless of its undoubted success on huge purchasers together with IKEA and KFC.

Will probably be tin hats and again to the trenches for British Fuel because it fends off public criticism of escalating vitality costs over the subsequent yr or two, though a lot of that’s hardly its fault. BG, with authorities assist, has rescued some un-hedged low value suppliers taken without warning by the vitality disaster.

T&P lately produced a good marketing campaign on this very theme, which gained’t have accomplished it any hurt within the final spherical of the pitch.