In the present day, the V&A launches a marketing campaign created by adam&eveDDB to champion the idea that creativity is what makes us human. The marketing campaign promotes the V&A’s everlasting assortment and encourages the general public to discover the abundance of occasions and content material each on-line and inside the museum itself past the exhibitions.

The 2-minute movie directed by Georgia Hudson by Park Photos tells the story of a model encountering unimaginable artwork, design and efficiency contained in the museum’s iconic South Kensington website; from vogue and jewelry to pictures and sculpture, it’s the boundless creativity inside the museum partitions that brings our hero to life.