October marked, amongst different issues, Black Historical past Month and the ultimate countdown to the COP26 convention. As such, we’ve seen these occasions and up to date topical information protection affect the tone of many new inventive social media campaigns over the past 4 weeks.
On this version, we’ve acquired loads of new activations from social giants like TikTok and Fb, in addition to content material from a lot of organisations campaigning for social and environmental change resembling Stamma and UN Local weather Change.
For a deeper dive into social media platform innovation, head over to The Social Quarterly Report or the Social Media Platform Traits report.
Let’s get began.
TikTok: You Have To See It
TikTok, with assist from Publicis Groupe’s inventive collective Le Truc, has produced a brand new marketing campaign which takes inspiration from its hottest movies from months previous. The activation, titled ‘You Have To See It’, demonstrates how real-life tales posted to social media are sometimes extra unbelievable than fiction.
Collectively, a myriad of bizarre social media customers, celebrities and well-known TikTok creators relay the story of a real of viral TikTok sequence through which a lady (@samanthartsoe) discovered a complete deserted condo hidden behind the toilet mirror of her personal.
The numerous conversations featured within the spot happen over dinner, at a spa, in a membership and even amongst a loud manufacturing unit manufacturing line, creating humour and intrigue for each viewers who’ve and haven’t seen the unique movies being mentioned.
TikTok: #ThisIsBlack
To have fun Black Historical past Month this October, TikTok has additionally created a model new in-app marketing campaign to highlight the expertise of distinguished Black voices on the platform as they grow to be famend names within the classes of music, appearing, dance, make-up artistry and way more.
That includes customers from all corners of its Black creator neighborhood, together with Dreya Mac (@dreyamac), Nife (@itsjustnifee), Benjy (@benjy_lookbook) and Ehiz Ufuah (@_ehiz), TikTok goals to focus on creativity and emphasise the massive half Black expertise has performed in making TikTok the platform it has grow to be right this moment. The content material is supported by an OOH activation of the identical title.
The marketing campaign additionally encourages lesser recognized creators to lift consciousness of and discussions round Black Historical past Month and share their experiences. Thus far, the hashtag #ThisIsBlack has garnered practically 60 million views on TikTok.
@benjy_lookbook I’m a part of the @tiktok_uk #ThisIsBlack marketing campaign for Black Historical past Month???? #learnontiktok #blackhistorymonth #blackcreators #blackvoices
Fb Portal: Gold Star
Fb has launched one other marketing campaign in its sequence of activations surrounding its video-calling {hardware}, Portal, this time specializing in the connection between grandparents and grandchildren.
Portal has simply begun its partnership with the charity YoungMinds, which can proceed all year long and into 2022, which goals to underline of the significance of relationships between younger folks and trusted adults as a part of the latter group’s psychological well being improvement.
The omnichannel marketing campaign will run on social media, TV and OOH throughout the UK, with ‘hyper-local activation’ in Bournemouth, the place messages from grandchildren shall be proven in DOOH environments.
Police Scotland: Don’t Be That Man
Following broadly reported controversy and considerations surrounding sexual violence and misconduct amongst law enforcement officials and people locally, Police Scotland has launched a brand new social media marketing campaign fronted by an attention-grabbing brief.
Within the video, a lot of younger males recall widespread day-to-day situations through which ladies are harassed and objectified, imploring the viewer: ‘don’t be that man’.
It hopes that the advert will make folks suppose twice about their attitudes in the direction of ladies and converse out in opposition to these behaviours after they see them. In the end, the intention is to cut back sexual violence in opposition to ladies in Scotland and past because the marketing campaign picks up traction on social media.
On the time of writing, a Tweet posted to launch the marketing campaign, and that includes the brief, has been appreciated greater than 50,000 occasions and retweeted 30,500 occasions by Twitter customers.
Sexual violence begins lengthy earlier than we expect it does.
Males who problem their very own behaviour and attitudes of sexual entitlement are much less prone to be susceptible to offending. #DontBeThatGuy
Learn extra ➡️ https://t.co/vwjmvfl9yC https://t.co/lSBjudncDc
— Police Scotland (@PoliceScotland) October 14, 2021
Stamma: Not Simply One Day
To mark Worldwide Stammering Consciousness Day, UK charity Stamma has created a quick movie, narrated by these with the incapacity, which goals to lift consciousness of and normalise the situation throughout widespread media channels. It encourages these watching to signal the charity’s petition, and to share the movie throughout social media, because it pushes for the broader illustration of people with stammers on TV and radio.
The opening traces of the petition state, “Think about rising up in a world the place stammering voices are continuously heard on the TV and radio. The place individuals who stammer and people who don’t are used to listening to stammering voices and aren’t shocked by it.
“That gained’t occur until and till all our media embrace the truth that stammering voices, like totally different accents, should be heard on TV and on the radio.”
The advert itself is a humourous one, because the narrator makes an attempt to reply the query, “How is signing my identify on a petition going to alter something?”. There follows a sequence of weird imagery together with Prince Harry with the top of a reptilian (“It gained’t cease conspiracy theories that Prince Harry is a lizard”) and a person faceplanting a loaf of sliced bread (“It gained’t make stale bread any softer”). Total, the ultimate message is a constructive, pleasant and light-hearted, and places into perspective the comparatively small effort it takes to signal a petition.
“How is signing my identify on a petition going to alter something?”
Individuals who stammer should be represented within the media. Assist put us on the bloody TV.
????️ Signal our petition at https://t.co/d2EsbkMMWl.
???? Share on socials.#NoDiversityWithoutDisfluency #ISAD2021 #IStammerToo pic.twitter.com/hoIoSPVQUe— STAMMA (@stammer) October 20, 2021
UN Local weather Change: #ClimateAction
UN Local weather Change has launched a brand-new social media marketing campaign throughout most main platforms to assist deliver into focus the consequences of local weather change on our planet and to teach its followers about previous and upcoming international conferences resembling COP26.
TikTok has positioned the marketing campaign entrance and centre of its Uncover tab, saying: “Inform us how the local weather disaster impacts your life by becoming a member of UN Local weather Change’s name for #ClimateAction and an bold final result at COP26.” The hashtag has 82 million views up to now on the short-form video app alone.
To get the ball rolling, UN Local weather Change uploaded a video that includes UNHCR Goodwill Ambassador Emtithal Mahmood, who explains why she is worried in regards to the local weather disaster and encourages different customers to Sew the video with their very own views.
In the meantime, throughout different apps like Instagram and Fb, the organisation is posting a sequence of charts, pictures and brief, looping GIFs masking key info about international warming, waning biodiversity and the growing frequency of pure disasters.
@unclimatechange Why are you apprehensive in regards to the #ClimateCrisis? Forward of COP26, share your story with us ???? @refugees #ClimateAction
Vienna Vacationer Board: Vienna Strips on OnlyFans
Lastly, the Vienna Vacationer Board has taken to essentially the most unlikely of social platforms – OnlyFans.
The organisation turned exasperated by repeated incidents of different platforms like TikTok and Instagram eradicating its posts containing a few of Vienna’s most famed and celebrated artworks as a result of they supposedly broke nudity pointers. In response to a report from the Guardian, two of Vienna’s most distinguished museums have been topic to suspension or restrictions on social media apps after posting nude tremendous artwork by Japanese photographer Nobuyoshi Araki and painter Egon Schiele.
In response, the Vienna Vacationer board opened an OnlyFans account, inserting what it calls ‘Vienna’s 18+ content material’ behind a paywall to each encourage vacationers to be taught extra in regards to the nation’s wealthy creative historical past and lift consciousness of the censorship of artwork on social media.
To promote this transfer, the board launched an amusing video which requested questions resembling, “Need to see extra of Egon Schiele’s ‘distinctive belongings’?” and “Need to know each function of a Rubenesque lady?”.
For the reason that marketing campaign went viral, the organisation stated on Twitter that it had reached “hundreds of thousands”, and claimed it was “one of the profitable advertising campaigns within the historical past of [the] Vienna Vacationer Board”.
That’s all for now. For extra social media updates, head to The Social Quarterly Report.
