The countdown to the vacations is now nicely underway. As such, our November roundup stays largely centered on Christmas and Black Friday campaigns as retailers battle it out for a lower of what’s set to be a document festive shopper spending spree.
Moreover, there have been various charity activations from the likes of Movember, Ladies’s Support and WaterAid, bringing their causes into the highlight forward of the season of giving.
For a deeper dive into social media platform innovation, head over to The Social Quarterly Report or the Social Media Platform Tendencies report.
Let’s get began.
Twitter: Twitter Blue
In an try and push its new Blue subscription to eligible customers within the US, Canada, Australia and New Zealand, Twitter has launched a social-first activation outlining its key options.
For a number of {dollars} monthly, Twitter Blue permits account holders to view articles advert free, organise Bookmarked tweets into folders and undo tweets, amongst different further instruments.
The hero advert, as shared on social media, mirrors an eighties exercise video and options 4 distinguished comedic tweeters: Dana Donnelly, Meg Stalter, Boman and Prance. Collectively, they flex their fingers in preparation for a Twitter expertise that’s “sooner, stronger, tougher and smarter”, whereas demonstrating the advantages of the subscription service.
This light-hearted and humorous method displays the sentiment of a lot of the Twitter group, in addition to of the comedians themselves as Twitter appears to be like to encourage its Millennial and Gen Z viewers to enroll to Blue.
It’s time to flex these Twitter fingers and take it to the subsequent stage ????
Twitter Blue is now out there for subscription within the US, New Zealand, Canada, and Australia on iOS, Android, and internet pic.twitter.com/if3wXfoGpB
— Twitter Blue (@TwitterBlue) November 9, 2021
Philips x Movember: Proper Beneath Your Nostril
Electronics firm Philips has partnered with Movember to assist its mission to enhance males’s well being, whether or not that be psychological well being and suicide prevention or consciousness of widespread cancers.
In a social-first marketing campaign, aptly named ‘Proper Beneath Your Nostril’, a collection of very brief, tongue-in-cheek spots define the straightforward methods every man can take care of their very own well being and assist the broader Movember trigger. Recommendation ranges from having conversations about these vital matters with mates, to contacting your physician for over-50 PSA exams, and commonly checking your self for any abnormalities.
“Altering the face of males’s well being is easier than you suppose,” the model’s web site states, “The answer is correct underneath your nostril.”
Alongside the advertisements, Philips has been importing a collection of posts it calls ‘Meet a Mo’, which function completely different moustache kinds for Movember inspiration, every coinciding with one in all its social advert spots.
Asos: #AsosChaosToCalm
Forward of Black Friday weekend, Asos appeared to instill a way of calm amongst its prospects and followers. The discounting occasion, which takes place on the fourth Friday in November, is usually related to panic shopping for and impulse purchases, and sometimes includes a bombardment of advertisements from a large number of various retailers.
Asos lower by this noise with a collection of High View TikTok advertisements showcasing its USP – style multi function place – reminding viewers to “keep blessed, by no means burdened” simply in time for the gross sales to start on the twenty sixth.
These advertisements featured distinguished TikTok creators together with Bash The Entertainer and Zaina Sarah to enchantment to the youthful cohorts of Asos’ target market. Movies underneath the #AsosChaosToCalm hashtag have obtained a complete 1.3 billion views since its inception in mid-November, with TikTokers posting their very own Black Friday finds from the platform behind a specifically designed promotional filter.
@bashtheentertainer #advert Keep blessed, by no means burdened with @asos . It’s their largest Black Friday sale but!!! #ASOSChaosToCalm #inspo #advert
Ladies’s Support: Spot The Abuse
Famend charity Ladies’s Support has launched a brand-new marketing campaign referred to as Spot The Abuse. A 2-minute movie, shared to its social media accounts, spoofs a TV sport present wherein feminine contestants need to reply whether or not or not situations described by the host rely as types of abusive behaviour.
The garish setting mixed with the intense matter at hand leads to a reasonably uncomfortable juxtaposition which solely makes the movie extra arresting and fascinating to look at.
Its host outlines a number of cases of coercive management to spotlight how abuse doesn’t all the time current itself by bodily harm, and may as a substitute be one thing so simple as controlling what your associate wears or who they’re allowed to socialize with.
The marketing campaign was unveiled at the side of the UN’s Worldwide Day for The Elimination of Violence In opposition to Ladies on November twenty fifth.
Many people discover it troublesome to identify the indicators of abuse. Coercive management can occur regularly, making it really feel ‘regular’.
If one thing does not really feel proper in your relationship, it in all probability is not. We’re right here to assist you.
➡️ https://t.co/g7usyLJIlE pic.twitter.com/gU2D4kI71h
— Ladies’s Support (@womensaid) November 25, 2021
WaterAid: Greatest Seat within the Home
WaterAid teamed up with The Rankin Company this month to deal with the difficulty of poor sanitation and diarrhoeal illnesses in growing international locations, at the side of World Bathroom Day on November nineteenth.
In keeping with the charity, one in each 5 individuals all over the world do not need entry to an honest bathroom of their properties, which impacts hygiene, well being and security – significantly amongst girls and women. The identical will also be stated of a 3rd of all college properties globally.
Consequently, a bunch of twenty 5 artists and folks of be aware have every designed one in a collection of bathroom seats which have been then photographed for a web based gallery to lift consciousness of WaterAid’s work in combatting the issue.
The ‘galloory’ options work by well-known figures together with comic Harry Hill, musician Boy George and graffiti artist BAMBI amongst others, and might be discovered on WaterAid’s official web site. Photographs of the seats have additionally been posted to its social channels, alongside a explanatory behind-the-scenes movie, all of which have obtained optimistic reception from followers.
Very: #VeryPJPortraits
On-line division retailer Very is encouraging households to submit photos of themselves in Christmas-themed pyjamas underneath the TikTok hashtag #VeryPJPortraits.
The marketing campaign hopes to seize and have fun the season’s sentiment of togetherness which was arguably absent final 12 months after a final minute Covid-19 lockdown threw plans into disarray. Headed up by TV character and Range member Perry Kiely, its launch advert options various influencers’ households, large and small, posing for the digital camera in matching pyjamas, all of which can be found from the Very web site.
These to who participate within the hashtag problem can be entered to win a model new TV value greater than £1000, simply in time for everybody to assemble round it on the large day itself.
To date, the model’s advert has garnered 209k likes on TikTok, whereas the hashtag has been considered a large 1.5 billion occasions because the marketing campaign was launched.
@veryuk Be part of the household enjoyable with #VeryPJPortraits problem for an opportunity to win a TV value £1000 this Christmas ❤️ #VeryPJPortraits
John Lewis Christmas advert outstrips competitors for many mentions on social media
The annual battle of the Christmas advertisements returned as soon as extra in November. PR Week has confirmed that John Lewis’ Surprising Visitor advert outstripped its rivals for essentially the most mentions (35.2% of share) throughout social media channels as customers weighed in on the most recent in an extended line of its well-known festive activations. Aldi’s ‘A Christmas Carrot’ ranked a reasonably shut second, raking in 28% of mentions on social platforms like Twitter and Fb.
Regardless of this, additional analysis from the publication, in partnership with analytics agency Talkwalker, revealed advertisements from different large retailers obtained increased scores for engagement and optimistic sentiment. Aldi’s social staff received the battle of engagement by receiving almost 45,000 interactions with its launch tweet containing the advert.
Will Ebanana Scrooge uncover his Christmas spirit?#AldiAmazingChristmas #KevinTheCarrot pic.twitter.com/obT5LpuSiu
— Aldi Shops UK (@AldiUK) November 10, 2021
In the meantime, Lidl’s Christmas marketing campaign, which depicts a festive season from the longer term, noticed the best quantity of optimistic sentiment in the direction of its advert (76%). Sainsbury’s got here in second place for the metric (61%).
That’s all for now. For extra social media updates, head to The Social Quarterly Report.
