As cell commerce continues to rise in recognition, SMS advertising has develop into the best resolution for eCommerce manufacturers trying to attain mobile-first shoppers — and it’s additionally one of the best ways to foster relationships along with your most loyal ones. With the channel’s unmatched pace and comfort, you cannot solely enhance adoption of your buyer loyalty program from the beginning, but additionally routinely have interaction members with essentially the most well timed, thrilling, and unique updates that drive program participation. Actually, 70% of shoppers say they like to make use of their telephones to interact with loyalty packages, whereas selecting cell over different advertising channels to entry factors, rewards, and extra when purchasing each on-line and in retailer.

Buyer loyalty isn’t received in a single day, although — it takes time and repeated optimistic interactions for manufacturers to earn it and stand out from the competitors. By integrating SMS along with your buyer loyalty program, you’ll be able to transcend “optimistic” and ship distinctive experiences for patrons, focusing on them with extremely personalised and related messages within the moments that matter most. How? With related and accessible buyer knowledge.

Yotpo SMSBump provides manufacturers entry to over 45 cross-product knowledge factors, together with greater than 14 new loyalty additions like Factors Expiration Date and Loyalty Member Standing, to make each message really feel private and distinctive. Use these knowledge factors to outline particular loyalty audiences you need to goal, comparable to prospects who’ve an energetic level steadiness however have by no means made a redemption, then ship these audiences the SMS campaigns which might be more than likely to interact them. Take personalization even additional by inserting loyalty shortcodes into your texts, like your buyer’s VIP tier title or level steadiness, to make the message sound as if it’s been designed only for them and gasoline the success of your program.

There are numerous methods you’ll be able to enhance your buyer loyalty program with these data-driven SMS experiences, however listed here are the highest six we advocate to achieve the suitable buyer on the proper second with the suitable rewards.

Promote Your Loyalty Program to SMS Subscribers to Spark Signal-Ups

One of many quickest methods to win model loyalty is by reaching out to an viewers that’s already engaged, like your SMS subscribers. Ship a tailor-made textual content message to your present subscriber record outlining how your loyalty program works and the sorts of advantages they will anticipate to obtain as a member, comparable to a share off future purchases. By educating your SMS subscribers on this method, you’ll be able to generate pleasure about loyalty and maximize membership development.

And the identical may be true on your present loyalty members! Leverage quite a lot of on-brand subscriber assortment instruments and reward loyalty members with factors for turning into SMS subscribers too — 76% of loyalty program members will decide in to speak with their favourite model through SMS.

Welcome New Members to Drive Loyalty Program Habits From Day One

When an SMS subscriber first indicators up on your loyalty program, leverage their most well-liked communication channel to welcome them immediately and maintain your program prime of thoughts. These welcome messages are nice alternatives to share methods to earn factors, VIP advantages, and extra on what makes your model’s loyalty program distinctive!

Ship Level Steadiness Reminders to Improve Loyalty Program Participation

When prospects notice that they lastly have sufficient loyalty factors to earn a reward, it could be all of the motivation they should make their subsequent buy. Maintain them knowledgeable with focused textual content messages that share their present level steadiness, what they will get by redeeming, or how rather more they should accrue to unlock a brand new low cost or perk. Manufacturers who keep a gradual reference to these buyer updates can anticipate to see an increase in engagement, program participation, and general model loyalty.

Share Particular Loyalty Gives to Increase Model Engagement

Run double (and even triple!) factors days and talk the announcement through SMS. Why? Greater than 46% of shoppers say they might be inspired to finish a purchase order in the event that they have been to obtain a textual content concerning the loyalty factors or rewards they’ll earn. These unique loyalty affords is not going to solely drive engagement along with your model’s SMS advertising messages, however enhance your order quantity too.

Give VIPs Unique Perks and Empower Them to Attain New Tiers

Right this moment’s shoppers crave unique and personalised experiences from manufacturers, so make certain to deal with your most loyal prospects like true VIPs. Use SMS to attach with them about VIP-specific perks based on whichever tier they’re in. Do you supply expedited delivery to sure members solely? Interact them on key advertising dates like Black Friday / Cyber Monday and encourage them to benefit from this perk to get their orders delivered on time. When a member is getting near reaching the subsequent tier, allow them to know and provides them tricks to degree up.

Use Level Expiration to Maintain Buy Charges Excessive and Legal responsibility Low

Over 55% of shoppers say they like SMS to different advertising channels as a result of it’s instant, handy, and permits them to shortly get updates, making their telephones the proper place to contact them with time delicate info like an upcoming level expiration. Allow them to know what number of factors they’ve and create a way of urgency by sharing the precise date of expiration to encourage them to behave quick. Professional tip: goal loyalty members whose factors are set to run out within the subsequent 30 days so you’ll be able to see the very best fee of purchases whereas lowering loyalty legal responsibility.

Guarantee Your Applications Are Completely in Sync With Yotpo

To create seamless SMS and loyalty experiences with the above methods, you want your channels to be deeply built-in, completely in sync, and sharing a wealth of knowledge between them. Yotpo SMSBump and Yotpo Loyalty work collectively to drive loyalty habits and enhance buyer lifetime worth, and so they convey knowledge collectively too, sharing the crucial insights you’ll want to make these experiences private, memorable, and extra more likely to convert.

Each buyer touchpoint, from web site to e mail to textual content message, presents an enormous alternative for manufacturers to interact in a significant method. And loyalty program knowledge can take these interactions to the subsequent degree. As entrepreneurs proceed to shift their focus to buyer retention, a strategic loyalty program will ship hyper-relevant, personalised experiences that maintain buyers coming again. — Jordan Gutman, GM of Loyalty, Yotpo

Yotpo SMSBump’s new loyalty knowledge factors open up much more alternatives to tell your prospects about your loyalty program and maintain them engaged, all whereas giving them the last word, tailor-made expertise. Our manufacturers have already seen a median of 65x ROI from sending tailor-made textual content messages with factors balances utilizing these new knowledge factors, and we would like you to benefit from them too.

Request a demo with one in every of our specialists to see how Yotpo SMSBump and Yotpo Loyalty work in sync to create cohesive buyer experiences that maximize income.