This week’s visitor is Zofia Wietecka, Senior ASO Supervisor for Flo Well being. She’s telling us all of the specificities of doing ASO for a ladies’s well being app and her most difficult experiences. Tune in to search out out!

Beneath is the total transcript of the video above

My title is Zofia Wietecka, I’m an ASO supervisor at Flo Well being and I’ve over 6 years of expertise within the ASO trade. Flo is an app devoted to ladies’s well being, it was launched as a interval and fertility tracker and has since advanced into an important feminine well being companion.

What are the specificities of doing ASO for an app targeted on ladies’s well being?

We’re touching fairly a delicate subject: feminine well being, durations, folks attempting to conceive so we should be very cautious of how we current these subjects with visible belongings and the wording that we use in our metadata. Additionally, so as to goal the app info to completely different locales we want to bear in mind the context of how feminine well being subjects exist in particular international locations and the way they’re perceived. So we all the time again our ASO selections with our inside information and analysis. For instance, primarily based on the info from particular locales, we resolve what options we spotlight in our screenshots.

What’s one factor everybody ought to find out about ASO?

I’d say: it takes time and persistence and whilst you can depend on one of the best practices there’s no golden rule that applies for all apps. I’d say it is best to all the time have an open thoughts and reap the benefits of Apple and Google’s new options that allow you to achieve wider audiences. For instance, in-app promotions exceeded our expectations by way of reaching focused customers. Additionally customized product pages already proved to transform higher than the default web page. And check, check, check because it’s an ongoing course of.

What’s an ASO mistake you typically see folks make?

I’ve 2 potential errors in my thoughts. One can be underestimating localization and assuming that English is sufficient. And by that I imply not solely key phrase optimization but additionally linguistic correctness for conversion and adjusting visible parts to the precise tradition. And the second mistake can be neglecting visible belongings and relying solely on key phrases. Engaged on visibility isn’t enough anymore because the competitors may be very excessive. And we at Flo are continuously enhancing our screenshots and are conscious of their energy for conversion. 

Inform us about your most difficult ASO expertise

After I joined Flo the app was already performing very properly by way of ASO so the problem was how may I make it even higher? Normally, from my expertise, it’s simpler to do ASO when there’s a number of room for enchancment. So doing ASO for an app that’s already superior within the subject requires considering out of the field and having a continuously open thoughts to new concepts to check.

Marine Nozerand

Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video advertisements, app retailer movies, and so forth.).

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