Throughout a pandemic that drove hundreds of thousands indoors, and in entrance of screens, a humorous factor occurred with podcasts: viewers engagement elevated.

This elevated engagement is noteworthy for a number of causes:

Many think about audio an in-car medium, but at-home podcast listening has elevated.
Media selection is extra rampant than ever.
A wider viewers presents advertisers with larger attain alternatives by way of a medium that delivers increased model recall than different types of promoting.

Now, as many customers are resuming some, if not all, of their pre-pandemic behaviors, podcast ads symbolize a vibrant possibility for manufacturers trying to improve their visibility and drive upper-funnel engagement. In truth, Nielsen’s ongoing shopper sentiment examine present in March 2022 that podcast listeners are extra seemingly than the overall inhabitants to renew a few of their pre-pandemic actions, together with searching for groceries at bodily shops, searching for non-grocery objects at bodily shops and eating out at eating places.

Once you pair that optimistic sentiment with the truth that podcast ads drive 14 factors in model consciousness and seven factors in info looking for*, manufacturers have extra to capitalize on than a medium that’s turning into more and more extra mainstream.