McCann Well being London and Studio Rx New York, each IPG Well being corporations, launch a brand new marketing campaign for The Acid Survivors Belief Worldwide (ASTi). A sequence of ground-breaking, experiential inventive works utilizing images, scientific imaging, digital and holographic and VR applied sciences lay naked the feelings of an acid assault survivor.

In a first-its-kind creative collaboration titled “Tear Couture”, viewers are invited to stroll via the tear of an acid survivor – an immersive panorama that has by no means been seen earlier than. The set up was launched at an invite solely reception at St. James’ Palace within the presence of ASTi’s patron HRH The Princess Royal and together with acid assault survivors.