Telegram has lately launched Telegram Premium, a brand new subscription service that provides an unique expertise for the customers. The paid service will supply further options and first-hand new function releases, and it prices wherever between $5 – $6 monthly.
In keeping with their assertion, the objective is to “supply all of the resources-heavy options customers have requested for over time whereas preserving free entry.” In different phrases, Telegram has discovered a method to ship a extra distinctive and amplified model of the app, with out compromising the free model, so appreciated (and downloaded) everywhere in the globe.
In numbers, Telegram ended April 2022 with over 500 million month-to-month energetic customers and was one of many 10 most downloaded apps on this planet. To offer you a fast perspective of its development, the app elevated its person base by 25% in solely two years (do not forget that we’re speaking about hundreds of thousands of individuals). These days, the app has already achieved 700 million.
And what I really like essentially the most about Telegram’s development and Telegram Premium is the story behind it. Telegram has by no means paid to promote its apps. Their total development got here from the outdated (however gold) technique of private suggestions. Folks invited their associates to hitch the app and, one after the other, they determined to develop into part of it. Does it deliver you a way of group?
For me, it does. Telegram was able to constructing its personal model group, by solely delivering a superb and useful service.
Going additional, one of many the reason why Telegram has launched the Premium model, was as a result of many customers have expressed their need to assist their workforce – they wished to assist Telegram’s continued improvement and had been prepared to pay for extra options. Once more, I can’t describe this motion with different phrases than a powerful sense of brand name group.
That is all nice. However how will you – as a marketer – take any advantages from Telegram Premium? Nicely, the very first thing (and as a chunk of sturdy recommendation) is to be taught from them. Telegram reveals us the facility and significance of getting a powerful model group, and how one can develop your model with their assist.
A model group offers you an opportunity to foster an surroundings that helps sturdy loyalty and permits individuals to attach emotionally to your model. Studying learn how to construct an engaged and constant model group is the primary lesson Telegram leaves with you.
The second factor is concerning the new options out there. For those who use Telegram as a part of your technique, the Premium model contains new instruments to arrange your chat record.
Additionally, public figures and organizations can confirm their group, channels, or bot, which can provide your model extra authority. And speaking about bots, Bot builders can now embody a photograph or video within the “What can this bot do?” part of their bots to point out off their options.
Sadly, not all the pieces is rainbows and butterflies for entrepreneurs who use Telegram as a part of their paid technique. In some international locations, the app reveals Sponsored Messages on massive, public channels.
If that is your case, it is very important spotlight that this selection will now not seem for Premium subscribers, just for the free ones.
There are different options out there on Telegram Premium you can discover and take a look at along with your Advertising technique and, who is aware of, to additionally use them to begin a dialog along with your model group.
