To speed up India’s transition to inexperienced vitality adoption, Tata Energy has just lately launched its ‘SOLAROOF’ marketing campaign focused in the direction of the residential in addition to business clients.

This 360° marketing campaign conceptualized by Wunderman Thompson India, initiatives photo voltaic rooftop as an ‘further incomes member’ of the household or a ‘revenue companion’ for the companies. The marketing campaign is deeply rooted within the perception of formidable quantity of financial savings in month-to-month electrical energy invoice by means of use of rooftop photo voltaic. Due to the financial savings in electrical energy invoice the purchasers get to have extra disposable earnings, which is like having an extra incomes member or a brand new revenue companion for houses or companies.