Spotify’s 2022 ‘Wrapped’ Curates Listeners’ Character By means of Their Favourite Tunes

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Audio streaming platform Spotify unveiled this 12 months’s Spotify Wrapped Wednesday, and it’s highlighting Latin artist Unhealthy Bunny as this 12 months’s most streamed artist globally on the platform via a video marketing campaign.

It’s Unhealthy Bunny’s ​​third consecutive 12 months because the most-streamed artist globally, marking the primary time any artist achieved this on Spotify.

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Spotify

For Wrapped this 12 months, the platform is telling followers about themselves via 16 personalities narrowed down by 4 letters created by Spotify, pulling inspiration from the 16 personalities invented by Isabel Myers and Katharine Briggs.