Day in and time out, main manufacturers and companies leverage Traackr to energy their influencer advertising and marketing efforts. Nonetheless, there’s a quick rising use case for the platform that’s beginning to take type – and that’s social promoting.
Like with advertising and marketing, social media has modified the position of gross sales perpetually. Though on the floor, this shift seems like a serious problem to the effectiveness of a salesman, in actuality it’s a serious alternative.
As with consumers, salespeople now have entry to extra data than ever earlier than. Leveraging social media, one can now get a deeper understanding of who your prospects are, the place they “dwell” on-line, what makes them tick, and the communities and conversations they’re concerned in. The largest problem is accumulating and organizing all this data in a streamlined method and surfacing real-time alternatives to have interaction in the proper context.
Enter Traackr…
Lots of the similar strategies our clients use to construct significant relationships with their high influencers can be utilized to do the identical with prospects and clients. Over the previous few months, I’ve developed a framework for leveraging Traackr to energy my social promoting efforts. The outcomes have been completely wonderful for me. I’ve since shared this with the gross sales groups of a few of our clients, they usually’ve been blown away by the impression it’s having on their work.
After a lot demand, I’ve determined to stipulate this framework. My hope is to not solely assist groups drive gross sales by integrating social promoting into their day by day actions, however to assist them construct extra significant relationships within the course of.
Let’s dive in!
Construct your Social Database
To get began, let’s stroll by way of the method of constructing your social database of targets, prospects, and clients.
1. Add Prospects and Clients into Traackr
One of many nice issues about Traackr just isn’t solely can it’s used to find vital folks in particular on-line conversations, however it may be used to map your complete social profiles of individuals you already know and care about.
Step one in organising your social database is to add prospects and clients. To do that all you want is a single twitter deal with or social URL for the particular person you’ll be including to the database. Traackr will do the remaining for you by discovering and mapping out all their different social channels, monitoring real-time content material and exercise throughout these channels, and even mapping out the community of individuals this particular person most closely engages with on-line.
Develop your social database over time as you discover targets to go after, have good conversations with certified prospects, and onboard new clients.
2. Leverage Community Evaluation to Discover Leads
As you add folks into Traackr, the platform analyzes their community and uncovers the those who make up their on-line group. As everyone knows, folks have a tendency to have interaction with like-minded people on-line. As such, it is a nice solution to uncover extra folks that could be fascinated by what it’s important to supply.
Leverage the community evaluation capabilities to uncover potential prospects and add them to your database.
3. Use Rivals as Bait
One other nice solution to discover potential prospects so as to add to your social database is by listening in on mentions of your rivals and exploring the folks which can be participating with them on-line.
I’ve a tab arrange on HootSuite with a bunch of streams the place I monitor mentions of our high rivals. Every day I discover the folks mentioning rivals and add any that I really feel can be good prospects into my social database in Traackr.
4. Uncover your Influencers
An vital a part of social promoting is to change into a thought chief your self and a great supply of knowledge in your group. A good way to do that is to seek out the highest influencers in your house, construct relationships with them, monitor and share their content material together with your group, and leverage their content material to get concepts on what to jot down about your self.
That is Traackr’s bread and butter. Arrange a challenge to find, monitor, and interact the folks driving the web conversations in your house.
Pay attention and Be a part of the Dialog
Now that you simply’ve constructed out your social database, it’s time to roll up your sleeves and get to work. Traackr makes it very simple to floor the proper alternatives to have interaction in genuine and significant methods.
1. As we speak’s Snapshot
Consider As we speak’s Snapshot as your command heart. This part of the platform seems throughout all of the those who make up your social database and identifies calls-to-action for participating in the proper context.
The Trending Content material part surfaces the highest content material being shared by the folks in your database. It’s an effective way to establish sizzling subjects and developments as they’re taking off. Leverage this part to uncover high quality third celebration content material to share together with your group. This may place you as a useful supply of knowledge and drive your on-line following. You too can use these insights to find out what to jot down about your self as you create your personal content material to share with the group.
On the backside part of As we speak’s Snapshot, you’ll see a real-time stream of content material. That is your listening and engagement software. Nowhere else on the net are you able to monitor real-time content material being shared by the those who matter to you as they publish throughout their ENTIRE social presence. Nonetheless, much more highly effective is the power to filter this stream by mentions of vital phrases. Throw in your model identify, rivals, or key phrases which can be related to your house to seek out the prime alternatives to have interaction. Wherever your prospects are, you’ll be there as effectively with a response.
2. Leverage the Exercise Part for Outreach
As we speak, to be able to be efficient with outreach and warrant a response, it’s important to deliver worth to the desk with each engagement.
Earlier than calling or emailing a prospect, I at all times go into the exercise part of their social profile in Traackr first. I look by way of their content material and do a pair searches on some related key phrases. Generally I discover a possibility to hitch an energetic on-line dialog. Different instances, I discover a piece of content material that I can check with in my name or e-mail.
Both method, the purpose is generic outreach doesn’t work. Discover one thing of worth to check with, one thing close to and pricey to your prospect’s coronary heart, and also you’ll be amazed at how heat outreach can change into.
3. Discover Pathways to Interact utilizing Community Maps
One other nice strategy is to leverage Traackr’s community mapping capabilities to grasp the connections between goal prospects and folks you already know. See whom they affect and who influences them, and discover pathways to getting on their radar (what social promoting guru Jill Rowley calls “Socially Surrounding”). Who is aware of, there could also be somebody in your community that has a powerful relationship with a goal prospect and might present a heat introduction and referral.
4. Traackr Highlights
Let’s face it, salespeople are tremendous busy and though Traackr makes it a lot simpler to uncover prime alternatives to have interaction prospects and clients, generally it’s simply arduous to seek out the time to log in.
Don’t sweat it, that’s what Traackr Highlights are for. These are digest emails despatched straight to your inbox with high mentions of your model, rivals, or any key phrases you need to observe among the many those who make up your social database.
Each morning, I flick through these mentions over a cup of espresso and a bowl of cereal and look out for any alternatives to have interaction and add worth. No extra scouring the net to seek out these alternatives, now they arrive to me.
