A very distinctive buyer expertise transcends the purpose of buy — it continues all the best way till you’ll be able to convey your buyer again. Transactional textual content messages are a easy method to ship participating content material at each stage of this post-purchase buyer journey, permitting you to maintain your model high of thoughts, set up credibility and belief, and drive repeat purchases.

What are transactional textual content messages? Much like post-purchase emails, a transactional SMS is a non-marketing message used to attach along with your buyer a few latest buy, sharing need-to-know order particulars, monitoring data, and extra. Shoppers right this moment anticipate these real-time updates the place it’s most handy to obtain them — their telephones — and with SMS, you may attain them there with a stage of immediacy and personalization that different channels can’t match.

In actual fact, a latest Yotpo survey revealed that over 55% of U.S. customers want textual content messaging as a result of it’s speedy, handy, and permits them to shortly get updates, whereas greater than half of customers (51%) stated they’d choose in to SMS simply to obtain transactional textual content messages. As well as, 47% of customers stated their e-mail inboxes are overflowing, and they’re extra more likely to see a model’s message if it’s despatched through SMS. So when you aren’t presently leveraging SMS to interact your personal clients put up buy and past, now could be the time to start out.

Listed here are 5 examples of transactional SMS which might be assured to create post-purchase satisfaction, so you will get in your method to rising buyer lifetime worth (and general income).

1. Order affirmation

An order affirmation is sort of a receipt, solely higher. As soon as a buyer locations an order along with your eCommerce retailer, you may set off a affirmation textual content to supply a way of safety that their transaction was profitable and is being processed. Order affirmation SMS flows are important to the post-purchase expertise, instilling confidence via transparency and getting your buyer excited concerning the merchandise they bought on the similar second.

Instance: Hey {BillingFirstName}! Thanks a lot on your order! We’re doing the heavy lifting and I’ll let when your {OrderName} has shipped.

2. Transport notification

It’s the second all of us wait anxiously for — “Your order has shipped!” Thank your buyer once more for his or her enterprise and create the final word post-purchase expertise with an automated transport replace. Allow them to know their package deal has shipped, and supply the corresponding monitoring quantity or hyperlink to the place they’ll test in on their order’s standing anytime, wherever, and as typically as they want.

Instance: {SiteName}: Nice information! Your order {OrderId} simply shipped and is on its method to you 📦. Observe it right here: {OrderStatusUrl}

3. Order out for supply

What’s extra thrilling than your package deal being shipped? Getting it into your palms. Alleviate your buyer’s fear about precisely when their order goes to indicate up with a triggered message despatched on to their telephones. With a 98% open price, SMS is the optimum method to notify clients when the transport provider is delivering the package deal to its remaining vacation spot, serving to to each enhance their anticipation and guarantee they’re there to obtain it.

Instance: {SiteName}: Hey, your order is out for supply. Keep watch over your order right here: {OrderStatusUrl}

4. Bundle delivered

You’ve virtually reached the top of the post-purchase buyer journey, however not fairly. As quickly as your buyer’s package deal is delivered, allow them to understand it’s there and ready for them. This message is important to make sure that no issues occurred throughout the supply course of, akin to injury throughout transportation or misplaced packages. If issues do come up, you’ll have a direct line of communication to your buyer to unravel them in a well timed method and strengthen your relationship. And if supply goes easily, this transactional SMS will additional excite your buyer and depart them with a constructive impression about your model, which can encourage them to order from you once more sooner or later.

Instance: {SiteName}: Hey there, guess what? Your order is at your door, that’s what! 📬 Thanks for being our buyer and tell us in case you have any questions!

5. Evaluate request

Buyer suggestions issues — 93% of customers say on-line evaluations affect their buy selections. With SMS, you may maximize your evaluation assortment by reaching clients straight on their cell gadgets the place they’re already probably the most lively. After your buyer receives their order (and shortly after they obtain your supply SMS), ship them a evaluation request to assist construct your model credibility with impactful social proof. Evaluate requests despatched through SMS have a 66% greater conversion price than these despatched through e-mail, and you may enhance this additional by including an incentive, akin to an unique low cost or limited-time provide for sharing suggestions.

Instance: {SiteName}: Hey {BillingFirstName}, thanks on your buy! How did you want your {OrderName}? Don’t hesitate to depart us a evaluation at {SiteUrl}

Elevate your eCommerce post-purchase expertise with Yotpo SMSBump

These 5 SMS transactional messages are important to pair with any buy, however you want to have the ability to make them distinctive to maximise their worth. And to do this, you want the correct SMS advertising and marketing platform.

With Yotpo SMSBump, you may simply design a post-purchase expertise that retains clients engaged, utilizing customized triggers and situations that make each textual content well timed and related. All of our transactional SMS flows are totally customizable, so you may add your model’s private contact to every post-purchase message you ship. Plus, go a step additional and add a private contact on your clients — 35+ knowledge factors enable for extra considerate concentrating on and a personalised strategy that’s assured to excite them way over a generic template will.

Our clients’ suggestions issues to us too, and in relation to transactional SMS, we’re getting 5 star evaluations.

I’ve many extra decisions with SMSBump than Shopify’s textual content. I like, love, love the pre-scheduled templates for the remainder of the month. I simply have to learn via, select the dates I wish to ship and edit the template. I like including my very own pictures too. I can personalize it for every buyer set. I’m nonetheless studying however when I’ve any questions, buyer assist was there for me straight away in chat and helped me via it. I’d extremely advocate this on your SMS app. It’s fantastic and the customer support is fantastic! — Alder & Alouette ⭐⭐⭐⭐⭐

Request a demo right this moment to see how straightforward it’s to ship transactional textual content messages that convert on our successful SMS advertising and marketing platform.