I’ve a confession — I like sneakers. 

I like them a lot that I as soon as obtained a handwritten observe from a retailer for purchasing so many. 

I additionally love the yearly automated completely satisfied birthday e mail that my favourite shoe retailer sends.

It might be automated but it surely brightens my day and makes me really feel particular. 

And, it at all times has a coupon, which I fortunately use. 

Are you utilizing automated completely satisfied birthday emails in your advertising and marketing efforts? 

Birthday emails delight your viewers, enhance loyalty and retention, and generate long-term enterprise outcomes.

If you happen to’re diving into the world of e mail advertising and marketing automation, birthday emails are an important place to start out as a result of they’re fast and straightforward to arrange. 

ship an automatic completely satisfied birthday e mail to your subscribers

Sending an automated birthday e mail every year requires you to accumulate your contacts’ birthday info.

One possibility is to gather the birthday initially of your relationship, proper once they subscribe to your record. Merely add the birthday subject to any sign-up types you utilize. Bear in mind to maintain your kind as quick as potential so individuals are extra prone to full the data. 

Providing a birthday coupon or reward may be an effective way to entice folks to affix your record within the first place. Allow them to know that they’ll be added to your common e mail record and the worth they’ll obtain from these emails.

When you’ve got current contacts, however not their birthday, ask them to replace their profile with you. Each e mail you ship contains an “replace profile” hyperlink within the footer. Direct your subscribers to click on the hyperlink and full the shape.

I like to recommend creating an e mail that solely focuses on asking subscribers to replace their info with you. That method they gained’t be distracted by some other info or gives. 

Additionally, let folks know why you’re asking them to replace their profile. You may say one thing reminiscent of “We’d wish to ship you a particular reward in your birthday. Please replace your profile with us.”

See the e-mail instance under. Discover how easy and targeted it’s to direct folks to click on the ‘replace profile’ hyperlink.

When your subscribers click on the hyperlink, the Replace Profile Electronic mail shall be despatched to their inbox with a hyperlink to replace their info. You’ll be able to customise the Replace Profile Electronic mail along with your brand, branding, and message particulars. 

Make sure to customise the replace profile kind with the birthday subject. Once more, solely ask for the data that’s completely crucial.

Create and design your birthday e mail template

With regards to designing an important birthday e mail, it’s okay to have some enjoyable.

Incorporate your branding, but in addition add in some celebratory parts to spice issues up a bit. 

Fixed Contact gives simply customizable birthday templates to kickstart your birthday message. Begin with a contented birthday e mail template and modify it to fit your wants.

Add a supporting picture to catch your subscribers’ consideration. You’ll be able to add your personal imagery or select from a wide range of playful designs within the inventory picture gallery instantly in Fixed Contact. 

Need one thing a little bit fancier? Strive including a birthday video or animated GIF that provides motion to catch the attention of your subscriber.

write your automated birthday e mail message

When you’ve spent a while designing your birthday template, take into consideration your message.

You don’t want to put in writing paragraphs of knowledge, make it quick and honest. Write the e-mail to let your subscribers know simply how a lot they imply to you and that you just admire their enterprise or help.

Use the headline textual content to say “Blissful Birthday” and embrace one thing about your provide if in case you have one. 

Within the physique textual content, write a number of sentences to have fun your subscriber – want them a beautiful day and 12 months forward. Don’t overlook so as to add in some particulars about your provide and why it issues to your reader. 

Even your birthday e mail ought to embrace a name to motion that pertains to your provide. If you happen to aren’t together with a proposal, you may merely encourage them to go to your web site. 

Make your automated birthday e mail really feel extra private

Along with feeling well timed and related, your automated birthday e mail ought to make the recipient really feel just like the focus. Add their title or different particulars within the topic line and even inside the physique of the e-mail. 

You’ll be able to even create separate birthday emails that concentrate on totally different teams of subscribers. For instance, if in case you have a bunch of VIP members or donors ship them a singular provide or message. In the long run, hold your content material related to resonate with every particular person subscriber.

Don’t overlook to incorporate a present in your completely satisfied birthday e mail

All people loves presents on their birthday. If potential, embrace a particular reward. It may very well be a free merchandise, coupon, or perhaps a complimentary service that would convey them again to what you are promoting.

If you happen to do provide a present, contemplate including a component of thriller. You possibly can have them click on to “reveal your thriller provide” or one thing to pique their curiosity.

schedule your automated birthday e mail

After you have crafted your birthday e mail, it’s able to be scheduled. Scheduling an automatic birthday e mail implies that will probably be despatched yearly on every contact’s birthday.

In Fixed Contact, you may select to schedule your e mail on their birthday or as much as 14 days earlier than. 

Think about the provide or info you’re sending to decide on the precise timing. When you’ve got a proposal that may make sense for them to redeem earlier than their birthday, you may select as far out as 14 days. 

Many birthday emails are despatched on a contact’s beginning date. So your message might stand out much more by sending earlier than the precise birthdate.

Watch the on-demand webinar: Sensible Makes use of for Electronic mail Automation

On this webinar, we go over all the sensible methods you should use e mail automation to avoid wasting time and drive outcomes — together with methods to arrange a contented birthday automation e mail.

Arrange a contented birthday automation e mail right now!

Begin gathering birthday info after which design a birthday e mail template to ship robotically yearly.

Utilizing an automatic birthday e mail saves you time, makes your contacts really feel particular, and might stimulate gross sales making automated birthday emails a win-win scenario for everybody.