It’s that point once more! It’s awards season and Brandfolder is prepared with its first annual Better of Brandfolder Awards, hereby christened, the BOBAs! Our buyer expertise staff nominated Brandfolder shoppers in every of the classes beneath. They signify a few of the most unusual, spectacular, and delightful Brandfolders round and we’re proud to name them shoppers.
With out additional ado, listed below are the winners of the 2017 BOBAs! Congrats to all!
Better of Brandfolder Awards: Finest Use of Brandfolder to Energy a Customized Platform
If we had a “Finest Image” class, this might be it. And aren’t you glad we’re main with it, as an alternative of constructing you wait via three hours of Jimmy Kimmel? The 2 corporations who gained this award went above and past. They labored with our product staff to create an answer uniquely their very own.
We love that type of collaboration and innovation. To be trustworthy, it’s why we do what we do. Simplicity is our mission, and after we can present our prospects with a extra streamlined expertise that meets their precise wants, we get a little bit giddy. So, it’s my pleasure to announce this 12 months’s winners of “Finest Use of Brandfolder to Energy a Buyer Platform,” Spyderco and Gilbert + Tobin.
Spyderco’s Acceptance Speech
Spyderco is Colorado-based chief within the cutlery trade. They boast a worldwide distribution community and manufacturing sources within the U.S., Japan, Taiwan, Italy, and China.
One among Spyderco’s greatest ache factors with managing digital belongings was their web site. Earlier than Brandfolder, they’d replace belongings on their inside server, however typically these belongings wouldn’t be up to date in all of the locations they had been used, significantly the web site.
Once they grew to become Brandfolder customers, this grew to become simpler, however they nonetheless had to verify belongings had been up to date on the web site. Spyderco got here up with the thought of solely having to replace an asset as soon as of their Brandfolder, and to have that push the brand new picture to their web site. They reached out to Brandfolder and requested for an answer to this ache level and Brandfolder delivered.
“We labored with the Brandfolder dev staff to make the most of your API and create a dynamic sync between our Brandfolder and our web site. We launched a good looking, new web site in November of 2016, and the dynamic sync ensures that our web site will all the time be present. It’s precisely what we wanted and it matches so completely with our new, modern web site. I couldn’t have requested for a greater device!” — Kristi Hunter, Digital Media and Advertising Administrator, Spyderco, Inc.
Gilbert + Tobin’s Acceptance Speech
Gilbert + Tobin (G+T) has probably the most differentiated providing within the premium Australian authorized market, with a really unbiased and modern method to authorized work. The agency distinguishes itself via its work on market-shaping transactions in Australia and internationally, its disproportionate variety of main attorneys and an innovation technique aimed toward offering a extra environment friendly and complex shopper service.
*“Gilbert + Tobin not too long ago adopted Brandfolder as the corporate’s enterprise digital asset administration platform, along with a MS Phrase-based pitch growth device known as PitchPerfect.
By integrating the 2 platforms Gilbert + Tobin has successfully eradicated duplication and human error, whereas streamlining the asset procurement course of.
A key element of this profitable implementation, was leveraging Brandfolder’s detailed and complete API. This interface enabled their staff to simply determine and embed picture belongings in a exact method.
All titles, key phrases and metadata is carried via and searchable within the MS Phrase device. These belongings are then out there to be used throughout the Brandfolder setting, and in the end the broader MS Workplace ecosystem.
This customisation has already delivered important time financial savings, pace and effectivity and making certain model asset integrity.” — Grant Ryan, Graphic Designer, Gilbert + Tobin*
Better of Brandfolder Awards: Finest Brandfolder Embed
We love seeing the distinctive approach our shoppers incorporate their Brandfolders into on a regular basis work life. Eco Merchandise, an organization on a mission to create sustainable disposable merchandise, ingeniously embedded their Brandfolder into the “Merchandise” part of their web site.
It’s a straightforward approach for distributors, the media, or different companions to entry digital belongings like catalogs, product sheets, and logos. They had been a straightforward selection for winner of “Finest Brandfolder Embed.”
Eco Merchandise’ Acceptance Speech
“Brandfolder has made it really easy for us to share gross sales instruments with our staff within the area. They don’t have to fret about remotely connecting to our servers or digging via varied variations on a really full shared drive. Plus, as a result of it’s self-service, it saves our advertising staff a ton of time.” — Kate Bennet. Artistic Providers Supervisor, Eco Merchandise
Better of Brandfolder Awards: Finest Integration with an Inner Server
You may’t all the time kick your inside server to the curb, however typically, that’s OK. Direct advertising firm Valpak, and world-renowned Big Bicycles each discovered a technique to seamlessly combine their Brandfolders with their inside servers, for a greater technique to preserve their digital belongings organized, shareable, and manageable.
Valpak’s Acceptance Speech
“Valpak consists of 150+ independently owned and operated franchises, and Brandfolder permits them entry to the most recent and best digital media information. Brandfolder performed a essential position in our current company rebranding. It was fast and simple for our Artistic division to separate franchise paintings, video and audio belongings in response to geography so that every workplace might obtain franchise-specific paintings inside seconds. It’s been a win-win state of affairs!” — Terri Hayes, Artistic Providers Specialist, Valpak
Better of Brandfolder Awards: Finest Use of Brandfolder Collections
Once you simply wish to arrange information, tagging can do the trick, however what once you want a extra segmented and dynamic group resolution, a extra highly effective device is required. Enter, Brandfolder Collections!
A subset of your Brandfolder, Collections embody most of the attributes chances are you’ll already be accustomed to in your Brandfolder — sections, looking out, sharing, permissioning, bulk actions, and extra. So, whether or not you want additional group, entry management for a subset of your Brandfolder, or a spot to accommodate viewers or campaign-specific content material, Collections could also be simply what you’ve been searching for.
Singularity College, a Silicon Valley suppose tank that provides instructional applications and a enterprise incubator is exhibiting the remainder of the Brandfolder world the way it’s finished with Collections.
Singularity College’s Acceptance Speech
“At Singularity College, a key a part of our progress technique is to share our branding with all our stakeholders and group members around the globe utilizing Brandfolder collections. The flexibility to create collections makes it simpler for us to arrange our taxonomy and the Brandfolder staff has been a thought accomplice in our general administration of branded belongings.” — Heidi Lorenzen, Vice President of Advertising, Singularity College
Better of Brandfolder Awards: Finest Use of a Brandfolder Integration
Do you know you’ll be able to entry Brandfolder belongings straight from the Adobe software you’re keen on most? It’s true. Brandfolder’s Adobe plug-in means that you can see your Brandfolder belongings, search these belongings, and toggle between completely different Brandfolders inside your group — with out ever leaving Adobe InDesign, Illustrator, and Photoshop.
Herff Jones is an American firm that manufactures and sells instructional recognition and achievement merchandise, and motivational supplies. They had been an early adopter of Brandfolder’s Adobe integration, and have been impressing us with their use of the characteristic ever since.
Herff Jones’s Acceptance Speech (For his or her use of Brandfolder’s Adobe Integration)
“Brandfolder has made a huge effect on the workflow of my staff. We are actually capable of entry photographs wanted from wherever at anytime in addition to guarantee our area representatives have the hottest imagery and advertising supplies.” — Britani Kamholtz, Advertising Applications Supervisor, School Division, Herff Jones
Better of Brandfolder Awards: Highest Person Satisfaction
Brandfolder often polls friends and customers to see how straightforward they’re discovering the platform to make use of, and to assist our prospects learn the way they’ll optimize their very own Brandfolders to present customers a greater expertise.
AdColony, a cellular promoting and advertising platform, and Webroot, an web safety firm, each had excessive person satisfaction scores. Meaning their Brandfolders are organized, correctly tagged, and a downright lovely factor to behold.
AdColony’s Acceptance Speech
“Intuitiveness — that’s what makes Brandfolder a invaluable device for AdColony. The flexibility for workers, contractors and press to login to the identical platform saves the Advertising staff numerous hours of monitoring down supplies. One among our favourite phrases is “it’s on Brandfolder” (it’s so satisfying to say).”
“AdColony is a worldwide firm with 20+ workplaces, and we belief our staff to create a whole lot of supplies. As you’ll be able to think about, this generally is a nightmare for a model supervisor. Brandfolder permits me to host 100s of permitted images, icons, product descriptions and templates; it not solely makes it quicker to create supplies, however an workplace in London can have comparable wanting supplies as Los Angeles (and so they do).” — Corey Kulis, Advertising Supervisor, AdColony
Webroot’s Acceptance Speech
“We evaluated a number of DAM options and located Brandfolder to be the very best worth for the cash by far. It was tremendous straightforward to implement (we did all of it in-house), the UI is easy and simple to know and our inside shoppers find it irresistible, it’s scalable to meets our calls for now and sooner or later, and the coaching and assist we obtained from the Brandfolder staff was implausible. We couldn’t be extra happy!” — Mike Barrowman, Director, WW Advertising Communications
Congrats to the Winners of the 2017 Better of Brandfolder Awards!
Because of everybody who participated on this 12 months’s Better of Brandfolder Awards! Assume you’re prepared to hitch the ranks of those nice manufacturers? Study a little bit about why DAM is vital in our DAM purchaser’s information by clicking the hyperlink beneath. Already know why digital asset administration is a invaluable a part of your 2017 advertising technique? Get a free quote right here.
