“Sandler has constructed an outstanding model over the past 50 years,” mentioned David Williams, Accomplice at Blue Marlin. “I’m energized by the chance to associate with Sandler and assist develop the enterprise…the way in which Sandler thinks about gross sales coaching and improvement is prime of market.”

OWING MILLS, Md. (PRWEB)
June 08, 2022

Sandler, the main international gross sales skilled improvement and efficiency enchancment group within the studying house, right this moment introduced a brand new strategic associate set to propel Sandler to the subsequent stage of progress.

David Williams, Accomplice with Blue Marlin, CEO of MRE Capital, and Chairman of High quality Manufacturers Worldwide, has joined as Sandler’s strategic associate. Mr. Williams was previously the Chairman and Chief Government Officer of Merkle, Inc.

The infusion of capital and experience will help Sandler’s imaginative and prescient for accelerated progress and meet the longer term calls for of the subsequent evolution of gross sales. The corporate just lately introduced a company rebrand to mirror the evolving expectations of the fashionable purchaser and vendor, serve shoppers with cutting-edge studying applied sciences and methodologies, and supply adaptive content material and curriculum served throughout a number of supply modalities, together with in-person instructor-led, digital instructor-led, and on-line on-demand by way of Sandler’s unparalleled Studying Administration System (LMS).

Earlier this 12 months Sandler additionally introduced its strategic partnership with HubSpot, the main international CRM platform for scaling corporations. The 2 corporations joined forces to assist gross sales groups embrace the brand new world of gross sales, melding in-person gross sales expertise with advertising and marketing and gross sales automation expertise.

“Sandler has constructed an outstanding model over the past 50 years,” mentioned David Williams, Accomplice at Blue Marlin. “I’m energized by the chance to associate with Sandler and assist develop the enterprise, preserve a dominant model within the studying house, elevate the efficiency of gross sales professionals and leaders, and construct platforms for workers and franchisees to achieve success. The way in which Sandler thinks about gross sales coaching and improvement is prime of market.”

Sandler has been searching for the subsequent stage of funding to help its mission to dominate the gross sales studying house, whereas Blue Marlin seeks to associate with native companies who intention to scale and have a confirmed monitor report.

“The acceleration of latest applied sciences and platforms, evolving purchaser journeys, and fashionable tendencies in most popular learner experiences and modalities is staggering,” mentioned David Mattson, CEO and President of Sandler. “David Williams of Blue Marlin, who constructed the most important advertising and marketing platform on this planet because the CEO of Merkle, is the most effective suited associate to assist Sandler attain its next-level imaginative and prescient to be embedded in all applied sciences and platforms, and accessible within the circulate of labor in order that gross sales professionals and leaders have on-demand entry to our world-class ways and techniques.”

The partnership is about to make sure that Sandler continues to guide the cost in enabling income producing professionals to achieve new ranges success.

Main international funding financial institution, Houlihan Lokey, served as Sandler’s unique monetary advisor on the transaction.

About Sandler

Sandler is the main international gross sales skilled improvement and efficiency enchancment group accountable for empowering over 50,000 gross sales professionals and leaders annually to grasp the craft of promoting. Throughout over 230 workplace places spanning 30 nations, Sandler’s technology-enabled options propel the subsequent evolution of gross sales with customizable learner journeys, collaborative teaching, ongoing reinforcement, and an developed gross sales methodology connecting the fashionable vendor to right this moment’s purchaser journeys. Go to https://www.sandler.com.

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