Raparigas da Bola Experiential Advert By Havas: Change The Information

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AR GUERRILLA FROM NGO RAPARIGAS DA BOLA PROVES THAT THERE IS NO LACK OF NEWS-WORTHY, FEMALE-ATHLETE STORIES.
If the newspaper don´t give column house to girls athletes, then they took it by pressure, or relatively, by intelligence.

The group Raparigas da Bola (English translation: Ball Women) launched its newest guerrilla activation to try to scale back gender inequality in sports activities media protection.

Within the week that marks Worldwide Girls’s Day, the group highlighted the next message: what’s the purpose in celebrating the date if the entrance covers of sports activities newspapers are nonetheless predominantly overlaying solely male athletes.