In keeping with Yotpo’s State of Model Loyalty 2022, customers within the UK will fortunately take part in loyalty applications; when requested which trade’s loyalty applications they’d more than likely be part of, survey respondents cited Meals & Beverage (67.2%), Magnificence & Cosmetics (59.1%), and Style & Attire (55.4%) manufacturers as their high solutions.
Loyalty is changing into an more and more vital software for manufacturers’ acquisition and retention efforts alike, and as our knowledge exhibits, customers anticipate their favourite manufacturers to supply a top-tier program. Dive into these six European manufacturers creating distinctive buyer experiences with Yotpo Loyalty.
1. Revolution Magnificence
Based in 2014 by Adam Minto and Tom Allsworth, Revolution Magnificence has fully disrupted the sweetness trade by specializing in accessibility. Whether or not it’s their inexpensive worth level or various shade ranges, the model is devoted to creating magnificence inclusive for everybody.
What had been they seeking to obtain?
Revolution Magnificence wished to speed up D2C development and incentivize prospects to buy straight. Over 75% of their web shoppers solely made one buy, highlighting the necessity for a loyalty scheme to spice up their retention charge. The model additionally wished to gather extra first-party knowledge in order that they might successfully perceive their customers.
RevRewards
To attain their objectives, Revolution Magnificence created RevRewards. The tiered program incentivizes incremental behavioral change in change for factors, VIP perks, and extra. Plus, this system made it simple for Revolution Magnificence to observe and assess totally different buyer motivations. If sure components underperform, the model can restructure this system shortly and successfully.
Their VIP tiers — Bronze, Silver and Gold — supply more and more fascinating perks to encourage customers to “stage up.” Gold-level members not solely obtain perks like free transport, a birthday present, and extra factors per buy but in addition early entry to new collections and unique gives and reductions.
2. Ruonhonjuuri
Based in 1982 in Finland, Ruohonjuuri is a retail chain and eCommerce retailer specializing in pure cosmetics, natural meals, dietary supplements, and different well being merchandise.
What had been they seeking to obtain?
Ruohonjuuri wished to offer the identical cohesive buyer expertise throughout their on-line and offline channels, particularly as they started increasing to new geos. After migrating to Shopify Plus, Ruohonjuuri additionally hoped to reinforce their customers’ buying expertise by way of personalization and hyper-relevant experiences.
Ruohonjuuri Rewards
Till mid-2021, Ruohonjuuri manually dealt with in-store loyalty membership with stamp playing cards, requiring customers to trace loyalty rewards themselves and creating an inconvenient consumer expertise. However, with Ruohonjuuri Rewards, the model fully reworked their reward scheme.
Yotpo’s buyer success professional helped convert Ruohonjuuri’s guide stamps into “cones,” or factors, for writing critiques and submitting images and movies inside their critiques. This technique permits the model to make use of joyful prospects’ experiences as proof factors to future customers whereas additionally boosting buyer retention. The outcome? A loyalty program that serves acquisition and retention efforts.
Yotpo Loyalty’s analytics permits Ruohonjuuri to counterpoint their buyer profiles and ship extremely customized loyalty experiences, like recommending merchandise based mostly on weight-reduction plan preferences or pores and skin considerations.
3. The Turmeric Co.
Launched in 2018, The Turmeric Co. gives practical and contemporary dietary merchandise that assist holistic well being and well-being. The Turmeric Co. now retails at Complete Meals, over 100 areas of David Lloyd Golf equipment, and different UK-based shops.
What had been they seeking to obtain?
The Turmeric Co. had glowing 5-star critiques and testimonials, however they wished to give attention to growing buyer lifetime worth. The model appeared to create a seamless buyer expertise and increase buyer retention by way of a loyalty program. And, they wished to create in-depth buyer profiles with loyalty knowledge to higher customers’ experiences.
Turmeric Tokens
The Turmeric Co. launched Turmeric Tokens, a strategic loyalty program with 11 distinctive campaigns for incomes factors, like leaving critiques, signing up for subscriptions, and fascinating with instructional content material.
To raised foster training and group, The Turmeric Co. rewards customers for studying their wellness journal The Root, masking matters similar to ache administration and immunity assist — then connects related critiques straight to every weblog web page for a cohesive shopper expertise.
Utilizing Yotpo’s segmentation capabilities, The Turmeric Co. captures and prompts member knowledge, like buy exercise, VIP standing, critiques left, and extra. With this data, the model sends hyper-relevant electronic mail flows that maximize conversions.
4. Scarpetta
Based by two Italian finest associates, Scarpetta is a pasta franchise set on bringing genuine Italian delicacies to Londoners. Since COVID shuttered most eating places, the model moved to a D2C mannequin and commenced promoting make-at-home pasta meals for his or her prospects.
What had been they seeking to obtain?
As they started breaking floor on their D2C presence, the model’s purpose was to enhance on-line choices and convert IRL restaurant members into energetic on-line customers. In impact, Scarpetta wanted to show their diehard pasta lovers into long-term model loyalists.
Scarpetta Rewards
World lockdowns could have disrupted conventional eating experiences, however the model’s loyalty program encourages prospects to deliver Italian cafes and trattorias into their houses.
To incentivize customers straight from their web site, the model created Scarpetta Rewards, Every time customers make a purchase order, they earn factors in direction of reductions and better VIP tiers. Within the spirit of Italian generosity, the model’s Gold tier members earn a free dinner and unique offers on merchandise.
5. Sweet Kittens
Since 2012, Sweet Kittens has been on a mission to create candy treats for youths and adults alike. The model has since advanced to supply vegan sweets packaged in 100% carbon impartial parcels to additional their sustainable mission. Sweet Kittens’ sweets will be discovered within the UK and globally.
The Connoisseur Gang
With the model’s loyalty program Connoisseur Gang, customers can earn factors each time they store, comply with Sweet Kitten’s social media channels, depart critiques, and when it’s their birthday. For returning customers, the model additionally rewards subscription service sign-ups. Contemplating over 85% of UK customers mentioned a subscription service makes them really feel extra loyal to a model in our current survey, Sweet Kittens is aware of their viewers.
Equally, the model rewards particularly for TikTok follows. With Gen Z being a major viewers for Sweet Kitten, TikTok engagement retains the model high of thoughts.
6. Odd Molly
Odd Molly is a Swedish trend model based in 2002. The model highlights feminine energy and braveness by way of their unconventional clothes and silhouettes. Additionally they give attention to sustainability at each step of the method: manufacturing, materials selections, animal welfare, circularity, and packaging.
Odd Molly Rewards
Odd Molly Membership gives customers a top-tier expertise as quickly as they log into the model’s web site. All VIP members obtain early entry to gross sales and new arrivals, maintaining their clothes high of thoughts all through the client buy course of. And, larger VIP members obtain unique gives, encouraging Bronze tier members to “stage up” and enhance their CLTV with Odd Molly.
Able to create your model’s top-tier loyalty program? Schedule a name with one in all our advertising and marketing consultants to study extra.
