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Shoppers who buy from Fast Service Eating places (QSRs) don’t simply need manufacturers to deal with them by identify, they need personally curated experiences that save them time and make it handy for them to order meals from any location they need and at any time.

However how can enterprise-level meals and beverage corporations ship the depth of personalization wanted to drive such engagement at scale?

Advertising automation is a strong software that empowers QSRs to supply hundreds of thousands of consumers with distinctive, tailor-made experiences that create deep, long-lasting relationships. By means of using advertising and marketing automation, QSR entrepreneurs can automate routine, repetitive processes, saving them worthwhile time and sources that may be allotted to different operations.

That can assist you automate your QSR advertising and marketing campaigns (regardless of how advanced), we cowl what QSR advertising and marketing automation is, its essential advantages, and 5 various kinds of automation you possibly can make use of to achieve traction together with your QSR prospects.

By the point you’re executed studying, you’ll know precisely how one can make use of advertising and marketing automation to enhance conversions, buyer engagement, retention, and ROI in your QSR enterprise.

What’s QSR Advertising Automation?

Advertising automation refers back to the strategy of utilizing know-how to automate repetitive duties inside your advertising and marketing operations. For a QSR model, advertising and marketing automation is crucial for reaching prospects at scale and delivering high quality buyer experiences that drive satisfaction and engagement.

QSRs use advertising and marketing automation to energy their omnichannel advertising and marketing technique that connects with prospects at scale whereas releasing up important sources.

This spans the whole buyer journey, from web site personalization and push notifications that seize guests’ consideration, to curated emails and SMS messages that nurture lead-subscription, to in-app messages and cell push notifications that drive conversions.

10 Advantages of Implementing QSR Advertising Automation

Advertising automation will be utilized to numerous areas of your operations to enhance workflows, streamline operations, and maximize productiveness.

For probably the most half, advertising and marketing automation offers QSRs with most of the identical advantages it offers to companies in different industries. However a few of these advantages have a monumental affect in your backside line, serving to you drive engagement, foster model loyalty, and sustainably improve income.

Listed here are among the key advantages:

• Standardizes processes: Automation helps you standardize processes and procedures, decreasing any room for human error.
• Saves important time: Eliminates repetitive, tedious, time-consuming duties so your workforce can work extra successfully and effectively.
• Saves cash: Minimizes bills by automating routine processes and streamlining operational workflows.
• Saves human sources: Frees up personnel to allow them to concentrate on duties like strategy-building that drive engagement and conversions.
• Improves productiveness: Streamlines and optimizes operations and removes repetitive duties, to maximise effectivity, effectiveness, and productiveness.
• Enhances analytics and powers wealthy insights: Advertising Automation permits entrepreneurs to create self-serve analytics dashboards and offers groups with a wealth of data that powers data-driven decision-making for marketing campaign optimization.
• Will increase buyer engagement: Automation means that you can implement dynamic A/B testing at scale, serving to you establish your best-performing channels and campaigns so you possibly can optimize your technique and maximize engagement.
• Helps with buyer segmentation: Automation means that you can section prospects at scale whereas understanding particular person wants and preferences to be able to have interaction them with related campaigns and communication.
• Permits hyper-personalized experiences: Automate the personalization of buyer experiences and advertising and marketing campaigns based mostly on real-time insights, permitting you to really join together with your prospects and foster model loyalty.
• Grows engagement at scale: Automating the execution and optimization of your advertising and marketing messaging means that you can have interaction your prospects at scale, whether or not you’re a small enterprise or an enterprise-level QSR chain.

General, advertising and marketing automation helps QSR manufacturers join with prospects on the proper time and on the appropriate channel, permitting you to foster significant relationships and have interaction prospects at scale.

Prime 5 QSR Advertising Automation Channels to Enhance Buyer Engagement

Fashionable advertising and marketing methods are sophisticated and dynamic, with a variety of potential channels of communication accessible. The extra channels you incorporate in your omnichannel technique, the extra advanced your technique turns into (and the more difficult it’s to execute it soundly).

Thankfully, advertising and marketing automation can resolve these challenges and provide the flexibility to experiment with completely different channels and establish what mixture of channels works finest in your prospects.

Beneath, we take a look at among the most precious and impactful channels to leverage as a part of your QSR advertising and marketing technique, in addition to how one can leverage automation to drive buyer engagement.

1. E-mail Automation

E-mail is without doubt one of the most popularly used channels for advertising and marketing and buyer engagement. In actual fact, our current survey discovered that 80.9% of meals and beverage entrepreneurs ranked electronic mail as their #1 channel. Nevertheless, this implies you’re battling a wealth of emails whereas vying in your buyer’s consideration.

So, how will you break by the noise?

Probably the most crucial factor is to make sure you tailor the content material, timing, and context of your electronic mail advertising and marketing supplies to get traction with prospects. A few methods you are able to do this might be to:

Use electronic mail advertising and marketing automation to ship custom-made, well timed provides:

• Ship emails with particular provides or reductions to have interaction price-sensitive prospects or re-engage hibernating prospects. Use geofencing to robotically ship promotional emails in real-time that draw prospects to an outlet close to them. By offering such well timed and related provides, eating places can encourage prospects to go to extra incessantly and improve repeat enterprise.
• Use varied segmentation methods to share custom-made menu suggestions to extend conversions.
• Ship emails based mostly on buyer preferences, previous orders, habits, on their birthdays, anniversaries, or different particular events. By providing unique reductions or freebies, eating places could make prospects really feel valued and encourage them to rejoice at their institution.

Handle and promote loyalty applications: Eating places can ship automated emails to prospects to tell them about their loyalty factors, rewards, and unique provides. This helps in constructing buyer loyalty and encourages repeat visits.

🔵 MoEngage faucets into behavioral knowledge and extra that will help you create electronic mail advertising and marketing campaigns that resonate with prospects on a private degree, fostering engagement and repeat enterprise.

2. Web site Automation

QSR companies ought to use onsite messaging and net push notifications to funnel prospects in the direction of a conversion occasion—whether or not that’s a e-newsletter subscription, a rewards opt-in, or a purchase order.

Web site automation permits QSR entrepreneurs to do that at scale by serving to them:

• Meet prospects the place they’re with custom-made onsite messaging and net push notifications.
• Craft memorable, sticky net experiences with contextually related and individually customized on-site messaging.
• Curate dynamic net experiences with messaging that robotically triggers based mostly on buyer exercise.
• Construct automated workflows that optimize the content material and timing of those messages to boost lead-capture and conversions.
• Information guests alongside the appropriate pathway by creating shortcuts that make it simpler for purchasers to navigate to what they really need with intuitively designed pages that serve dynamic content material and net push notifications.

When leveraged successfully, onsite messaging and net push notifications can assist what you are promoting thrive by empowering significant buyer engagement. Additionally they result in:

Elevated Click on-through Charges: Personalized onsite messaging offers related content material and product suggestions and places that info on the forefront of the client journey, rising visibility and engagement. Internet push notifications will be brief, attention-grabbing, and embrace compelling calls-to-action. When expertly crafted, each onsite messaging and push notifications can entice prospects to click on by and have interaction with the restaurant’s content material, promotions, or provides.

Income Era: Onsite orchestration ensures prospects obtain a curated net expertise that encourages engagement and drives conversions. By leveraging net push notifications, eating places can ship focused and well timed messages to their subscribers and prospects. These notifications can embrace customized provides, reductions, limited-time promotions, or unique offers. When guests obtain these notifications, they’re extra more likely to make a purchase order or improve their basket dimension, resulting in elevated income for the restaurant.

3. In-App Messaging Automation

In-app messaging is all about retaining communication centralized and streamlined, so prospects keep in your app for an extended time, thus rising their chance of constructing an order. When leveraged successfully, in-app messaging helps the client by the shopping for course of, guiding them nearer to a purchase order.

In-app messaging can be an excellent means of selling different channels to prospects, like electronic mail, SMS, and cell push notifications, offering them with extra touchpoints to work together together with your model.

Moreover, in-app messaging is related for instances the place the client is already looking by your app or for messages they don’t have to see till the following time they open the app. This retains such messages unified and ensures the client sees them on the optimum time, with out interrupting their purchaser journey.

In-App Messaging vs Cellular Push Notifications Read moreSuggestions for Social Media Advertising and marketing Based mostly on Your Goal Viewers Whereas in-app messaging and cell push notifications are executed on cell gadgets, they’re distinctly completely different modes of communication. Cellular push notifications are alerts that entrepreneurs ship by a buyer’s cell system, with out that buyer interacting with the cell app. Alternatively, in-app messaging refers to communications despatched to the client,  inside the app.

That is more and more necessary within the realm of QSR, as extra companies leverage apps that permit prospects to order, observe their order, accumulate and spend their rewards, and customarily handle their account (and relationship together with your model).

When leveraged successfully, in-app messaging will increase engagement and conversions by enabling QSRs to:

Keep related with prospects: In-app messaging ensures you’re in fixed communication together with your prospects all through the shopping for journey, from welcome messages and onboarding steering to post-order suggestions assortment. This empowers you to remain in fixed contact together with your prospects and enhance their shopping for expertise.

Ship customized suggestions: As with electronic mail and different channels, in-app messaging can be utilized to supply customized suggestions to prospects based mostly on their preferences, previous orders, and habits. Eating places can ship focused messages suggesting new menu gadgets, promotions, or particular provides which can be related to every buyer’s preferences, and at a time they’re principally more likely to make an order.

Talk characteristic updates and key firm bulletins: Promote new product options and talk main firm bulletins with prospects through the use of in-app messaging. This ensures prospects have entry to the newest replace/info when they’re able to make a purchase order on the app.

To implement in-app messaging, QSRs can combine their cell apps with the in-app messaging automation capabilities of a buyer engagement platform and improve the client expertise to drive conversions.

🔵 MoEngage helps with automating in-app messaging that drives referrals and natural progress. By delivering in-app messages that help prospects alongside their journeys, you possibly can funnel extra prospects to a accomplished sale whereas constructing a long-lasting relationship alongside the best way.

4. Cellular Push Automation

Cellular push notifications are perfect for messages that you just don’t wish to go unnoticed. They’re additionally an excellent selection if you’re making an attempt to convey the client on to your app or to finish a pending motion, as these notifications are event-triggered and may have embedded hyperlinks.

They’re additionally nice for time-sensitive provides that the client might want to act on rapidly and are sometimes a good selection if you’re trying to encourage a buyer to take fast motion or reactivate a dormant buyer.

QSR companies are finest served through the use of cell push notifications for messages which can be designed to get the client to take a selected motion inside the app, equivalent to updating their profile, making the most of a proposal, or inserting an order. Listed here are some widespread use instances:

Order updates and real-time notifications: In-app messaging permits eating places to ship order updates and notifications on to the purchasers’ gadgets. Clients can obtain real-time updates on their order standing, estimated supply or pickup time, and any adjustments or delays. This retains prospects knowledgeable and reduces nervousness, resulting in a smoother and extra constructive expertise.

Get close by prospects in-store: Use geofencing to set off cell push notifications for close by (and probably hungry) prospects, encouraging them to go to the closest location. Automating these messages empowers your workforce to optimize engagement at scale whereas activating native prospects to go to your restaurant.

Interact prospects all through their lifecycle: Occasion-triggered push notifications allow groups to automate the content material and timing of communication to fulfill the precise wants of a buyer, regardless of the place (or when) they’re within the buyer lifecycle. Remind prospects to complete their profile setup, make the most of a limited-time provide, or revisit gadgets they’ve left of their cart.

🔵 MoEngage helps you use cell push notifications that robotically set off based mostly on the client’s exercise, habits, and site, serving to you ship the appropriate message on the proper time based mostly on the place the client is within the shopping for course of.

5. SMS Automation

SMS messages actually have distinctive and intriguing advertising and marketing alternatives, as they’ve excessive open and click-through charges.

Based mostly on our current survey, SMS wasn’t within the prime 5 hottest channels for the Meals and Beverage trade. Nevertheless, that doesn’t imply it may possibly’t be utilized successfully by manufacturers on this house for buyer engagement.

To discover how one can use SMS in your QSR model, listed below are just a few pointers:

• It’s finest to make use of SMS advertising and marketing if you wish to make sure that your message is seen, and in instances the place the request wants a immediate response.
• Leverage earlier looking and procuring historical past to supply contextually related info and hyperlinks that nurture leads towards a purchase order.
• Automate each the content material and timing of those messages for optimum affect and engagement.
• Use wealthy media message templates that includes photos, movies, or GIFs to ship eye-catching messages which can be distinctive to your model.
• Leverage two-way messaging in a acutely aware means that improves the client expertise, equivalent to confirming an order with “Y” or canceling with “N”, making it simpler for purchasers to work together with what you are promoting and even opt-out from receiving additional messages
• Ship transactional alerts and messages to supply real-time cost, order, supply, and question updates that enhance the client expertise and preserve prospects engaged all through the shopping for course of.

🔵 MoEngage’s hyper-personalized SMS characteristic helps you craft and ship contextually-relevant and attention-grabbing messages when your prospects are probably to learn and have interaction with them, retaining prospects joyful and rising click-through charges and conversions.

Maximize Engagement and Progress for Your QSR Model with MoEngage

Advertising automation empowers QSR corporations to combine, streamline, and unify all their channels right into a cohesive, efficient omnichannel technique. This customer-centric strategy permits entrepreneurs to attach with prospects on their phrases, maximizing buyer engagement within the course of.

That mentioned, a advertising and marketing automation software is invaluable for QSR manufacturers that wish to handle all of their channels from a single software, powering their omnichannel campaigns and permitting them to automate the whole buyer engagement course of.

 

MoEngage’s enterprise-ready, omnichannel Buyer Engagement platform empowers groups to automate their advertising and marketing program, from workflows to particular person campaigns. Utilizing MoEngage, you possibly can create automated workflows in minutes (not days), deploy Sensible Triggers that immediate advertising and marketing and transactional alerts on the optimum time to 4X your conversions and leverage granular segmentation to curate experiences that resonate together with your prospects.

MoEngage helps you deploy all of those channels as a part of a cohesive, omnichannel technique, in addition to automate the execution of your omnichannel campaigns.

Schedule a demo in the present day to find out how MoEngage’s QSR automation capabilities can 4X your conversions.