With the pandemic restrictions going forwards and backwards, Journey Apps are slowly gaining again their reputation. On this article, we’re going to try the highest promoting journey apps within the U.S for December 2021 and shed a lightweight upon their app advertising and marketing methods.
As you’ll be able to see, there are greater than 227k apps ranked beneath the Journey key phrase.
A technique of bettering your search outcomes is to enhance your obtain quantity. With paid consumer acquisition, you’ll be able to attain out to customers via promoting channels and improve your obtain quantity, which is able to finally enhance your natural search outcomes since obtain quantity is a crucial issue on your natural rankings and visibility within the app retailer. Furthermore, Department’s analysis reveals that each paid set up brings roughly 1.5 natural installs.
That is why it is best to at all times praise your App Retailer Optimization efforts with paid cell consumer acquisition. And, market analysis and competitor evaluation are extraordinarily vital to determine your audience and create the proper content material for them.
So, let’s check out a few of the high promoting journey apps and discover out what they’re doing to have interaction with customers.
GIG Automobile Share
GIG Automobile Share has an honest visibility rating within the App Retailer whereas additionally being the highest promoting journey app.
Within the final month, they ran 1141 advert creatives and saved solely 112 of them. Because of this they’re constantly testing their advert creatives to search out those that greatest interact with their audience.
One other vital side is that they run their advert creatives solely on social media channels. Evidently they like reaching out to potential customers via social media channels resembling Fb and Instagram.
GIG Automobile Share runs advert creatives solely in america, which explicitly reveals that the U.S is their goal market. We additionally see that English is the one language utilized within the our bodies, titles, and subtitles of advert creatives.
Now let’s check out their advert creatives.
These 5 are the highest advert creatives of GIG Automobile Share when it comes to impressions. They’re merely using their screenshots to advertise their promoting factors.
And for individuals who don’t settle for easy, they’ve the video beneath.
It reveals how GIG Automobile Share eases the method of automobile leases. No paperwork, no ready in line, gasoline and insurance coverage included. They sum up just about each downside they resolve with their app of their advert inventive.
Apple Search Advertisements Methods
Within the final week, GIG Automobile Share utilized 9155 paid key phrases. Nonetheless, solely 232 of them have a search rating increased than 30.
As our Search Advertisements Intelligence reveals, GIG Automobile Share bids on different apps model key phrases and really will get an excellent share of their impression.
As you already know, the precise the search will get, the upper the possibilities of receiving downloads. For “Automobile Rental”, Expedia will get the lion share, and GIG Automobile Share has the second-best impression share with %20.4. We at all times say ASO and Apple Search Advertisements go hand handy. For extra aggressive key phrases, your natural rankings shall be an vital issue for successful advert impressions.
Holidu: Trip Leases
It has the same visibility rating to GIG Automobile Share within the App Retailer. Holidu additionally depends on paid advertising and marketing for consumer acquisition. Nonetheless, Holidu advertises to a a lot greater space and applies a special paid advertising and marketing technique, in comparison with GIG.
Whereas Html was the dominant advert inventive format for GIG, Holidu benefited from Pictures essentially the most. Their complete advert inventive depend was 820 they usually saved virtually 94% of them. Furthermore, they most well-liked a balanced distribution of Advert Networks however nonetheless utilized social media solely.
Wouldn’t it be mistaken to say that Holidu has a extra colourful advertising and marketing technique than GIG? Nicely, as you’ll be able to see above, Holidu largely targets Europe and makes use of extra languages for his or her advert creatives.
See? They’re using Dutch on this video advert inventive. On this manner, Dutch-speaking customers interact higher with the content material. Bear in mind, localization has a big influence in your conversion charges and consumer acquisition prices. Make sure to profit from it.
And, here’s a video advert inventive in English.
Apple Search Advertisements Methods
Holidu, in contrast to GIG, has a really tender strategy to Apple Search Advertisements. They’ve solely 139 paid key phrases in complete and this quantity drops to 11 after we filter the search outcomes by reputation.
As you’ll be able to see, we set the seek for key phrases with 30 or extra reputation. These 3 paid key phrases got here on high for Holidu however they aren’t getting sufficient impression share.
Holidu should enhance its listing for paid key phrases. They aren’t even within the high 5 for their very own model key phrase.
They need to add some standard generic key phrases and improve their bid ranges. On this manner, they will attain out to extra customers. As our companions know, these actions are so much simpler to do with our automation instruments and correct knowledge.
GetUpside Cashback: Fuel & Meals
GetUpside Cashback is an app that permits you to earn cashback from the locations you store. Each street hiker’s and traveler’s dream, proper?
Let’s see How GetUpside Cashback markets this dream.
As you’ll be able to see, as an alternative of specializing in the social media channels, they work largely with Admob for his or her advert creatives. When you look intently, you will note that Admob distributed 20% of the advert creatives to Unity. You may monitor your cell advert inventive’s journey with MobileAction, optimize and study extra concerning the relationship between advert networks and DSPs.
Just like GIG, GetUpside solely focuses on the U.S and runs advertisements solely in English. This strategy is comprehensible since each apps function solely in america. Nonetheless, in case your app affords providers in several areas, it is best to undoubtedly localize your advert creatives to speak higher along with your audience.
This can be a high advert inventive for GetUpside. They present information footage that explains the worth proposition of the app. This type of advertising and marketing may provide help to persuade customers to obtain your app resulting from actual individuals and information have increased reliability. Furthermore, the advert inventive additionally reveals the consumer interface. On this manner, customers can see how the app works and onboard so much simpler.
Apple Search Advertisements Methods
GetUpside runs Apple Search Advertisements solely in america and makes use of 1335 paid key phrases.
Nonetheless, they don’t make the most of the proper key phrases. Identical to their fellow high promoting journey apps, the quantity falls drastically after we set the filter to 30 or extra reputation scores. Solely 67 key phrases out of 1335 meet the standards.
Nonetheless, as you’ll be able to see GetUpside dominates the market relating to associated key phrases to their options.
Among the best methods to develop your consumer base is to focus on customers who’re on the lookout for your rivals. GetUpside additionally will get excessive impression shares from its rivals’ model key phrases. So, when customers who seek for “Fuel Buddy” as an illustration, encounter with GetUpside first and may determine to obtain it with out checking Fuel Buddy.
We took a brief look at three of the highest promoting journey apps. You may make the most of our Advert Intelligence and study much more about rivals, market, and consumer tendencies straight away. Schedule a demo now and make the most of our instruments to good your promoting technique by analyzing the creatives of world-class advertisers.