Influencer Advertising and marketing statistics present regular progress within the trade up to now few years. Its international market dimension has grown from simply $1B in 2016 to a projected $16.4B in 2022. The identical statistics present the large market share of micro-influencers. In 2021, roughly 91% of influencer advertising was performed by nano and micro influencers.
The recognition of micro and nano influencers will be credited to their greater engagement fee with customers. Relating to buying shopper merchandise, most individuals at this time usually tend to comply with influencers who’re common people than big-name celebrities.
If you wish to set up a stronger social presence to your model, and domesticate higher relationships together with your goal market, work with nano influencers. Nonetheless, working instantly with lots of or hundreds of nano influencers at a time will be taxing and time-consuming. Getting the providers of an influencer advertising company could be a extra environment friendly and cost-effective choice whether or not you may have a devoted advertising workforce or not.
Right here we give a brief run-through of the advantages of nano influencer advertising and listed the ten hottest companies at this time.
Prime 10 Nano Influencer Advertising and marketing Companies:
Advantages of Nano Influencer Advertising and marketing
Nano influencers are typical customers who submit product footage and share critiques of their purchases on-line. They solely have a following rely of simply round 1,000, however their impression on shopper habits is sort of vital. Typically, they’ve greater engagement charges than mega influencers or celebrities.
By working with nano influencers, manufacturers generate extra genuine content material on social media. This results in elevated model consciousness, greater conversions, and regular enterprise progress. They’ll additionally make extra environment friendly campaigns which might be ultra-targeted to a smaller area of interest or a category-specific marketing campaign.
Prime 10 Nano Influencer Advertising and marketing Companies
The Shelf is a full-service influencer advertising company that gives providers for any vertical and any enterprise sort. Its influencer campaigns are run by a workforce of builders, entrepreneurs, strategists, creators, and account managers. For nearly a decade now, it has been efficiently delivering wonderful KPI outcomes utilizing its proprietary SaaS platform. It has labored on campaigns for international manufacturers together with, Neutrogena, Hanes, eos, Pepsi, and Walmart.
For extra focused campaigns, The Shelf matches companies with nano influencers that may attain the correct viewers for every particular marketing campaign. It customized builds, manages, and optimizes campaigns by data-driven insights and agile strategizing. With techniques tailor-made to assist manufacturers attain their specific objectives, its influencer advertising campaigns ship the very best ROI.
Socially Highly effective is a full-service advertising company that gives end-to-end providers from technique and creatives to execution and operations. It helps manufacturers construct consciousness, connect with new audiences, enhance engagement, drive visitors, and, finally, increase gross sales. It has labored on influencer advertising campaigns for Pepsico, L’Oreal, Doritos, Toyota, FOREO, Tencent, The Physique Store, Huawei Cellular, and Descente.
With places of work in several international locations, Socially Highly effective offers manufacturers entry to a worldwide community of nano influencers who can set up connections with a focused viewers. The roster combines nano, micro, and macro influencers with massive social media influencers and celeb endorsers.
Socially Highly effective helps manufacturers develop and execute influencer advertising methods tailor-made to their particular enterprise objectives. These methods are backed with knowledge from numerous metrics and complete efficiency evaluation of influencers and campaigns.
inBeat is an influencer advertising company that gives tailored campaigns for each finances. It focuses on content material creation and brand-influencer matching for Instagram, TikTok, YouTube, and Snapchat. Over time, it has labored with companies of each dimension, together with massive manufacturers corresponding to New Stability, Obtained Milk, Telephone Loops, Soylent, and Nordstrom.
With over 25,000 nano and micro influencers in its database, it may possibly run extremely focused campaigns that increase engagement and gross sales. Certainly one of its success tales is growing the follower rely of BlueHouse Salmon by over 500% by content material creation coupled with nano-influencer advertising.
InBeat makes use of a turnkey nano and micro influencer administration know-how, which permits manufacturers to deal with virtually all features of nano influencer advertising, together with influencer discovery, contract negotiation, influencer funds, and marketing campaign technique. The know-how additionally consists of in-built analytics and ROI monitoring for marketing campaign monitoring and optimization.
TOP is an built-in advertising company with a global and proprietary community of influencers from nanos to celebrities. It’s geared up with an influencer CRM that measures the true worth and diploma of affect of each influencer. Apart from influencer advertising, it additionally provides different artistic and advertising providers, together with graphic design, internet improvement, copywriting, social media administration, and public relations.
The multi-tier technique of TOP combines cost-effective nano influencers, high-impact celeb influencers, and everybody else in between. It helps manufacturers discover influencers with engaged audiences that match the manufacturers’ goal market. It has a devoted knowledge workforce that conducts personalised market analysis primarily based on historic marketing campaign efficiency knowledge and different metrics.
Manufacturers seeking to increase into the European market or solidify their market base within the area can get the assistance they want from BeInfluence. This advertising company has created over 15,000 items of curated content material for numerous manufacturers, together with Carrefour, UNICEF, Longchamp, Mediaplus, Sony Music, Mattel, Nestle, and StepStone.
BeInfluence provides nano, micro, and macro influencer advertising with a attain of over 20 million folks. It boasts of over 10% engagement attain and a mean click-through fee of three%. Apart from creating and managing campaigns, it additionally helps companies handle amplifications, communities, and occasions.
Peersway is a advertising company primarily based in Canada that gives fully-managed campaigns for manufacturers and companies. It focuses on constructing manufacturers and creating buzz by peer-to-peer suggestions. Whereas they work with international manufacturers corresponding to Dove, Ikea, Yves Rocher, Gillette, and Citizen Relations, additionally they present providers for small native companies and medium enterprises. Their distinctive pricing mannequin permits companies to run campaigns on a set finances whereas nonetheless attaining wonderful outcomes. Different manufacturers they’ve partnered with embrace Mint Smilebar, The Mentholatum Firm, Stingray, naturSource, and Cove Kombucha.
Peersway influencer campaigns are scalable. Manufacturers can work with simply the minimal variety of influencers or get as many influencers as they need from Peersway’s expansive community of numerous influencers. With hundreds of nano influencers within the community, manufacturers can enhance their engagement charges and construct a more in-depth relationship with their target market. The platform additionally permits them to evaluate content material, monitor marketing campaign progress, and generate efficiency studies.
With over 11 million influencers in its database, Heepsy can simply assist manufacturers and companies discover the correct influencers for his or her advertising campaigns. Its intuitive platform has superior instruments that allow complete influencer search and supply entry to influencer statistics. Purchasers can view profile analytics for any influencer on the community to search out these which might be aligned with their model and may add worth to their campaigns. The platform additionally permits purchasers to customise their very own influencer lists and obtain knowledge to automate influencer outreach.
Heepsy’s experience is in Instagram influencer advertising, but it surely additionally runs campaigns on different channels, together with YouTube, TikTok, and Twitch. It has labored on influencer advertising campaigns for Rolls Royce, Huawei, Walmart, New Stability, and Ikea. With thousands and thousands of nano-influencers in its community, it additionally permits startups and small companies to advertise their services and products with reasonably priced but relatable influencers.
For manufacturers wanting to extend their visibility on TikTok and Instagram, Heartbeat provides a market that connects them to micro and nano influencers. The company has over 250,000 influencers on its roster, all with social media clout and connections with precise customers. They embrace mother and father, younger professionals, boomers, pet lovers, backyard fans, sports activities fanatics, and virtually each sort of on-line shopper there may be.
The platform turns the very best prospects into model advocates in a heartbeat. This lets manufacturers run campaigns with influencers who use their merchandise. Actual experiences and personalised content material create extra impactful campaigns.
Heartbeat provides self-service campaigns with a pay-as-you-go framework. In addition they supply managed providers the place a devoted workforce plans, executes, and analyzes influencer advertising campaigns. They’ve labored with Dunkin, Toms, Grove Collaborative, Dry Bar, Bose, and different well-liked manufacturers.
Though extra of a know-how platform than a advertising company, Social Native is among the greatest methods for manufacturers to attach with macro, micro, and nano influencers. It harnesses synthetic intelligence and machine studying to optimize content material and discover the very best influencer match for each marketing campaign. It has a proprietary algorithm for filtering and rating influencers who may give the very best outcomes for a advertising initiative. With data-driven influencer matching, campaigns are optimized to ship the absolute best outcomes.
Social Native has supplied influencer advertising providers for Zillow, Workplace Depot, Perrier, Graze, Petco, Imperfect Meals, and different massive manufacturers. It drives outcomes by contemporary, genuine content material and tech-based methods.
The Chat Company nano-influencer framework continues to be in beta, however we’re including it to the record as a result of it appears promising. The Chat Company has developed a gamified model of influencer advertising. It motivates nano influencers to advertise merchandise by turning it right into a systemized recreation the place they’re rewarded in accordance with how properly they compete with different influencers.
The Chat Company employs a social media promotion system that faucets into the ability of actual folks constructing actual relationships and creating actual persuasive influences. The nano influencers develop into model ambassadors as they publish social proof of the standard of services and products in a manner that buyers can relate to.
Incessantly Requested Questions
What are nano-influencers?
Nano influencers are actual individuals who assist manufacturers create compelling content material for his or her target market. They solely have a number of followers, however they’ve the creativity, authenticity, and experience to sway different folks to make a purchase order or avail of a service.
What’s the distinction between nano-influencers and micro-influencers?
The distinction between these two lies primarily of their following rely. Micro influencers have 10,000 to 50,000 followers on numerous social media platforms. Nano influencers solely have 1,000 to 10,000 followers.
What’s the price of hiring a nano influencer?
The precise price of collaborating with a nano influencer varies relying on the kind of content material, the social channels focused, and the influencer’s follower rely. Paid collaborations can price wherever from $20 to $500 per marketing campaign.
Why is nano influencer advertising efficient?
Nano influencers are actual individuals who stay bizarre lives, so their endorsements are considered as real and reliable. Their narratives give an actual account of life as if informed by a buddy. In lots of circumstances, nano influencers are your precise pals.
Is there a draw back to hiring an influencer company for nano influencer advertising?
One of many causes companies decide out of signing with an company is the subscription price. Nonetheless, when weighed towards the potential income progress it can convey, the price of hiring an influencer company appears immaterial.
