O2 has at the moment launched ‘Roam Freely,’ a brand new built-in advertising marketing campaign designed to spotlight how O2 helps its prospects vacation with out the effort of European roaming prices. As an alternative, prospects will preserve inclusive roaming whereas within the EU, utilizing information, calls and texts simply as they’d within the UK.

To carry the recent new inventive to life, O2 tapped into rising client confidence because the journey business braces for a comeback, with half of Brits planning two or extra holidays in 2022. For the primary time ever, Bubl, O2’s dependable little blue robotic, is seen jet setting throughout Europe because it enjoys a whistle cease tour of Europe’s best cities following the 2 yr disruption to journey. O2 labored with UK company of document, VCCP London and content material studio Woman&Bear, to mastermind the brand new marketing campaign which sees Bubl ‘Roam Freely’.