Nielsen has launched its adspend figures for 2021 though they’re nonetheless considerably partial because the measurement firm tries to familiarize yourself with features of digital (together with search) and social media.

Amazon was the highest advertiser, utilizing most major media, forward of typical suspects Procter & Gamble and Sky.

Spending on TV, radio, press, digital show, cinema and Out of Residence reached £7.379bn, simply behind 2019’s £7.409bn. In Covid-ridden 2020 spend fell to £6.156bn. £5.5bn was spent on TV with OOH second on £1.2bn. Radio spend was £943m, Press £833m and cinema £102m.