With 810 million customers throughout 200 international locations and territories worldwide, LinkedIn is unequalled in terms of skilled networking. When used to its full capability, LinkedIn can also be an efficient enterprise device that permits professionals to construct their manufacturers, promote their organizations, share concepts and even type new enterprise relationships.

In response to RingCentral, the skilled providers market is predicted to develop at a compound annual progress charge (CAGR) to over $8 billion this yr. LinkedIn has made main investments to maintain up, if not keep forward, of the myriad rising sectors beneath the colossal skilled providers umbrella.

Again in 2019, LinkedIn launched a Service Pages characteristic making it handy for small companies and freelancers to show their core providers on their profiles. This characteristic makes service suppliers extra discoverable by the platform and different search websites.

Not too long ago, LinkedIn took it one step additional. The platform launched an thrilling new characteristic for Service Pages customers, giving them the power to request scores and opinions for his or her providers and share these opinions with their LinkedIn networks. Enterprise homeowners and repair suppliers ought to contemplate adopting these new LinkedIn options so as to add an additional layer of third-party credibility to their LinkedIn presence. Right here’s how:

1. Create a Companies Web page

To utilize the scores and opinions characteristic on LinkedIn, you should first arrange a Companies Web page. As LinkedIn explains, Companies Pages are merely “devoted touchdown pages that showcase your providers and enterprise without charge.”

The characteristic works on a request and proposal mannequin, which means potential shoppers can contact service suppliers by submitting a challenge request. “As soon as a fascinating proposal is obtained, the shopper and supplier agree on the phrases of the challenge and work is accomplished. Fee for challenge completion is completed by the service supplier’s typical course of, outdoors of LinkedIn.com.”

In case you have not but arrange a Service Web page in your profile, here’s a step-by-step course of derived from LinkedIn Assist:

• Open your LinkedIn profile and click on the Open to button beneath your profile info.
• Choose Offering Companies within the drop-down and click on Proceed after you evaluation The way it works.
• Fill within the Service Web page setup info by including as much as 10 providers you present, an about part, your work location and in case you are accessible to work remotely.
• Click on Subsequent to be taken to a preview of your providers web page.
• If you should make any changes to your web page click on Make modifications. As soon as you’re glad together with your web page click on
• You can be introduced with the choice to share a publish to your community in regards to the providers you present by LinkedIn and your providers web page. Whereas that is non-compulsory, it’s endorsed to announce and promote that you’re #openforbusiness.

2. Request and handle opinions

After you have a Companies Web page arrange, you’ll obtain 20 credit to request scores and opinions from earlier shoppers. Opinions are on a restricted and invite-only foundation, to stop unscrupulous customers from leaving baseless adverse opinions. Take a while to think about which shoppers you want to obtain opinions from, particularly in the event you provide a number of providers.

Observe the easy steps beneath or go to LinkedIn Assist to start requesting opinions in your providers:

• Open your LinkedIn profile and click on the grey Offering Companies button beneath your profile info.
• Click on the Invite to evaluation button on the backside of the web page.
• Choose a service class you want to request a evaluation for and click on
• Use the search bar introduced to seek out and choose related previous shoppers by clicking the checkbox subsequent to their names.
• Click on the Invite button to request a evaluation.
• After you have despatched your requests, you may evaluation and handle your invites and opinions by the Service Web page Admin view.

On-line opinions are a necessary a part of a enterprise’s digital popularity and the buying course of for a lot of shoppers. In response to Inc.com, 84% of individuals belief on-line opinions as a lot as a private suggestion. With over 55 million registered corporations on LinkedIn, including opinions to your profile provides a layer of third-party credibility and the chance to tell apart your work from opponents on the platform.

Erin McLachlan is a public relations & content material improvement Intern at Flackable. Join with Erin on LinkedIn.

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