Snapchat stays one of the in style social media platforms on the earth — and it may be a fantastic instrument for companies seeking to join with their audiences in enjoyable and fascinating methods.

In case your model is planning to make use of Snapchat for enterprise, make sure you incorporate Snapchat stats into your social media plan. Monitoring important Snapchat person stats, familiarizing your self with probably the most up-to-date Snapchat enterprise statistics, and studying attention-grabbing info in regards to the social media platform can take your social media advertising and marketing technique to the subsequent stage.

Numbers communicate louder than phrases, although. Listed here are all of the statistics you must inform if Snapchat advertising and marketing is the precise transfer for your enterprise in 2022 and past.

Basic Snapchat statistics

1. Snapchat has over 319 million each day energetic customers

As of This autumn 2021, Snapchat had 319 million each day customers. Only a 12 months earlier, the numbers got here in at 265 million. It’s a major improve, and one which has remained regular 12 months over 12 months for the reason that platform’s inception. That kind of development means the bottom of shoppers a enterprise can entice on the platform can be all the time rising.

2. It boasts over half a billion month-to-month customers

Snapchat’s variety of month-to-month energetic customers is considerably larger than the each day rely. In January 2022, 557 million folks used Snapchat on a month-to-month foundation, which made it the twelfth hottest social media platform on the earth.

3. Extra entrepreneurs are considering Snapchat for enterprise than in earlier years

In keeping with Hootsuite’s personal analysis, search demand for key phrases associated to Snapchat for enterprise has been rising 12 months over 12 months. Which means that extra individuals are googling phrases like:

• Snapchat adverts (+49.5% YoY)
• Snapchat adverts supervisor (+241% YoY)
• Snapchat enterprise (+174% YoY)
• Snapchat enterprise supervisor (+120% YoY)

So, though Snapchat isn’t precisely new to the social media advertising and marketing sport, it’s clearly benefiting from the short-form video content material craze pioneered by TikTok and Instagram Reels.

Snapchat person statistics

4. North America is Snapchat’s greatest market

92 million of Snapchat’s each day customers are situated in North America. This makes the app a fantastic instrument for any enterprise seeking to make an impression in that area. The subsequent largest demographic is in Europe, which has a attain of 78 million.

5. Snapchat nonetheless appeals principally to folks beneath the age of 35

Snapchat’s person base remains to be on the younger aspect. Almost 20% of the video messaging app’s customers are between the ages of 18 and 24. Solely 6.1% of male customers and 11% of feminine customers are older than 35. In case your social media technique is geared in direction of a Gen Z and younger millennial viewers, Snapchat is a good place to achieve them.

6. Almost 90% of Snapchat customers additionally use Instagram

All of Snapchat’s customers have accounts on different social media platforms. The app’s viewers has probably the most overlap with Instagram, Fb, YouTube and WhatsApp. Few Snapchat customers additionally use Reddit and LinkedIn.

Snapchat utilization statistics

7. The common person spends half-hour within the app daily

Time spent within the app per day has elevated since 2021 when it was reported at 27 minutes — at the same time as extra opponents emerged ( you, TikTok). And whereas half-hour a day won’t look like so much, it’s solely 3 minutes lower than folks spend on the present chief of the pack, Fb.

The variety of Snapchat customers + the time they spend on the platform = alternative for entrepreneurs!

8. 63% of Snapchat’s each day energetic customers use AR filters

AR capabilities are a significant a part of each day Snapchat utilization. In an summary for traders, Snapchat claimed that over 200 million (or 63%) of the platform’s each day energetic customers have interaction with augmented actuality (AR) options, like filters, daily. A enterprise that may incorporate AR into its technique goes to have a head begin on partaking customers on Snapchat.

Learn to create your personal Snapchat lenses and filters in our beginner-friendly information to Snapchat advertising and marketing.

9. 30 million customers love Snap Video games

Snapchat options tons of enjoyable video games for customers, like Bitmoji Celebration. These video games, known as Snap Video games, constantly entice about 30 million customers each month. In whole, they’ve reached over 200 million customers.

Why does this matter to manufacturers? Companies promoting on the platform can choose Snap Video games as a placement for 6-second unskippable adverts.

Snapchat for enterprise statistics

10. Snapchat’s customers have over $4.4 trillion in “spending energy”

When you will have a person base as giant as Snapchat’s, the overall spending energy goes so as to add up. As of late, Snapchat customers maintain a whopping $4.4 trillion in world spending energy. $1.9 of that is concentrated in North America alone.

11. Snapchat advertising and marketing has a fantastic ROI

Plenty of profitable companies have used Snapchat as a advertising and marketing and promoting platform and seen nice ROI because of this. Snapchat lists journey app Hopper, sizzling sauce model Truff, and clothes consignment app Depop amongst its most spectacular success tales.

Hopper’s instance is especially inspiring. The airline reserving app used location radius focusing on for his or her adverts and designed devoted inventive belongings for every radius’s promoting viewers (so, for instance, Snapchatters in New York solely noticed flight offers referring to flights leaving from New York).

In keeping with the case research, “By introducing radius focusing on to its technique, Hopper was additionally in a position to minimize its price per set up in half, and confidently scale its funding in Snapchat by 5x.”

Snapchat promoting statistics

12. Snapchat’s world promoting income is over $2.5 billion

On the finish of the day, numbers don’t lie. Snapchat’s annual promoting income has grown yearly since 2016. In 2021, the platform generated $2.62 billion in promoting income. That development exhibits no signal of slowing down. It’s clear that increasingly manufacturers are recognizing Snapchat’s promoting potential.

Supply: Statista

13. Snapchat completely fits Gen Z consideration spans

As beforehand famous, Gen Z and younger millennials make up a good portion of Snapchat’s person base. There’s a stereotype that Gen Z-ers have brief consideration spans, and Snapchat’s knowledge doesn’t precisely disprove that. Statistics present that they spend much less time than older generations content material on Snapchat — nevertheless, their recall (particularly in relation to promoting) is larger than that of different age teams.

Gen Z customers show a 59% promoting recall after partaking with an commercial for 2 seconds or much less. It’s an enormous impression made with little or no time. With such an impressionable viewers, Snapchat adverts are arrange for achievement.

14. Adverts are probably the most profitable after they characteristic sound

There’s an choice to view Snapchat images and movies on mute, however statistics present that it’s not how most customers have interaction with the app. 64% of customers view adverts on Snapchat with the sound on. Whether or not you’re together with a catchy theme music or buyer testimonies, it’s an essential factor to remember when planning your social media technique.

15. India has the very best Snapchat promoting viewers on the earth

At 126 million eligible customers, India leads the worldwide Snapchat advert attain rating. Nonetheless, if we take a look at what share of a rustic’s inhabitants (over the age of 13) will be reached by way of Snapchat promoting, Saudi Arabia leads the chart at 72.2%.

16. Snapchat’s promoting viewers is 54.4% feminine

As of 2022, 54.4% of Snapchat’s promoting viewers establish as ladies and 44.6% establish as male.

An attention-grabbing gender statistic comes within the 18-24 12 months previous bracket, although. Ladies outnumber males in all ages bracket apart from this one. Women and men ages 18 to 24 are tied at 19.5% of the overall person make-up on this demographic.