The Hamburglar is again to his thieving methods.

After years on the lamb, the long-lasting mascot has been resurrected by McDonald’s to advertise some large adjustments the quick meals big is making to its Large Mac, McDouble, and Basic Cheeseburger, Double Cheeseburger, and Hamburger.

Quickly, McDonald’s will supply softer toasted buns, melted cheese, caramelized white onions, and extra Large Mac sauce.

The corporate has already experimented with the adjustments in Australia, Canada, and Belgium.

“We discovered that small adjustments, like tweaking our course of to get hotter, meltier cheese and adjusting our grill settings for a greater sear, added as much as an enormous distinction in making our burgers extra flavorful than ever,” mentioned Chef Chad Schafer, Senior Director of Culinary Innovation, McDonald’s USA, who’s division cooked up the menu modifications.

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Hamburglar advert marketing campaign

McDonald’s determined to carry the Hamburglar out of hiding to advertise its new advert marketing campaign. Two new commercials will function the masked bandit sporting his trademark cape and jail pinstripes.

Within the spots, the Hamburglar is proven staking out a neighborhood McDonald’s, the place he spots refreshed variations of the burgers. He then drops down into the restaurant and steals a tray of burgers.

“What higher approach to present simply how good they’re than to show probably the most infamous burger thief unfastened in our advertising and marketing marketing campaign as he tries to get his palms on our greatest burgers ever,” mentioned Tariq Hassan, McDonald’s USA chief advertising and marketing and buyer expertise officer, mentioned in a press release.

McDonald’s menu transfer comes amidst a restructuring within the firm. Earlier this 12 months, McDonald’s laid off a whole lot of workers in its company workplaces, chopping pay and advantages for others, and closed discipline workplaces.