Adverts nowadays are likely to fall into two classes: the large filmic efforts from (largely) tech giants and extra modest, barely noticeable ones from many of the others who’ve spent all their cash on digital.

St Luke’s is a London company that goes the additional mile for all its purchasers. It hasn’t been a very good week for them, shedding Tanqueray to Anomaly, however its debut for South Western Railways – ‘Unfold Your Wings’ – is a lovely effort, with a number of horrible puns and nifty animation from Smith & Foulkes.

No thought if coming as much as London from the west nation is de facto such a pleasurable expertise. Nevertheless it’s an advert….