WPP has landed one other large international deal following its Coca-Cola triumph final 12 months, international inventive for JDE Peet’s, which gained’t imply a lot to many individuals however claims to be the world’s main espresso and tea firm. Amsterdam-based JDE’s manufacturers embrace Jacobs, L’Or, Tassimo and Senseo.

Working from WPP’s Amsterdam Campus, a bespoke workforce can be drawn from Design Bridge, which already has a long-standing relationship with JDE and Wunderman Thompson, for model technique and design with inventive throughout greater than 40 markets.

Fiona Hughes, Chief Advertising Officer at JDE Peet’s CMO Fiona Hughes says: “WPP is a inventive accomplice with international attain, strategic imaginative and prescient and the required development mindset to allow us to achieve our shoppers in a extra holistic manner. Their compelling mannequin of bringing collectively one of the best inventive experience right into a client-centric workforce permits us to entry the complete vary of its companies’ capabilities and expertise.”

WPP Netherlands nation supervisor Eric Kramer says: for the Netherlands says: “JDE Peet’s imaginative and prescient to drive model worth and development by way of creativity is what WPP does greatest, and we’re delighted to be appointed because the unique inventive accomplice for its international manufacturers. The enlargement of our partnership is additional proof of the facility of our WPP Campuses to deliver our individuals and sources collectively, and our means to convene bespoke groups for shoppers from the breadth and depth of WPP’s expertise.

“JDE was already considered one of our largest and most necessary shoppers within the Netherlands, and we’re excited in regards to the alternative to additional develop our partnership and assist unleash the complete potential of JDE Peet’s iconic model portfolio.”