Now and again an advert seems which restores your religion within the previous commerce – once in a while. Final 12 months it was ‘Open Areas’ from Burberry and director collective Megaforce, 4 trendy characters in a subject however trendy in a manner that eludes most advertisers.

Now Megaforce director Leo Berne is again on the case, this time for Levi’s and AKQA San Francisco, monitoring a pair of 501s via 50 years to, amongst different issues, promote Levi’s sustainability drive.

An fascinating again story then and one which likely required weeks of labor. However what actually lifts the advert is – its fashion. It has the identical form of photographs as a great deal of different adverts geared toward this viewers however, in AKQA and Megaforce’s taste-meister arms, they only look higher.

MAA inventive scale: 9.