Lincoln Navigator.

Their new hands-free function, referred to as ActiveGlide, is fairly tech-forward for a model seeking to attraction to youthful consumers. However it additionally supported the general feeling you get of driving this automobile, below the “Energy of Sanctuary” tagline we’ve been utilizing for a pair years now. Director Daniel Askill has masterfully introduced an ethereal panorama to life, creating an surroundings that feels very similar to the moon’s floor. (and stuff in regards to the moon appears to be in every single place as of late, doesn’t it??)

You’ll additionally discover the significance of music on this piece. We discovered electropop artist Ruelle to cowl the Police’s traditional “Strolling on the Moon” to additional convey this visceral feeling you get on a night roadtrip, particularly in Lincoln’s new Navigator. Lincoln is all in regards to the easy, quiet, spacious journey, and it’s so necessary in luxurious advertising to seize that feeling, relatively than merely inform individuals what they’ll expertise.