LifeVantage: Finest Place to Work in Direct Promoting 2022

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The Finest Locations to Work in Direct Promoting contest was designed by Direct Promoting Information with a number of objectives in thoughts:

  • To highlight the channel as a optimistic job-creating engine.
  • To acknowledge and honor firms which have created optimistic work environments and change into employers of alternative.
  • To establish and share greatest practices with the broader direct promoting group.
  • To offer helpful suggestions and information to collaborating firms that may help them in measuring ranges of worker satisfaction and engagement.

Everyone knows that direct promoting is a individuals enterprise.

Measuring subject engagement is important to any firm’s success, and persistently delivering on that could be a hallmark of the channel. However the subject is simply a part of the individuals equation. Finest Locations to Work in Direct Promoting celebrates the necessary function firms play as employers within the market and highlights these firms which can be setting the bar for establishing and nurturing work experiences and environments that deliver out the easiest in individuals.


Congratulations to six Time Winner LifeVantage!!

HEADQUARTERS | Lehi, Utah
NUMBER OF FULL-TIME EMPLOYEES | 195
YEAR FOUNDED | 2009

What units your organization aside as one of many Finest Locations to Work in Direct Promoting?
LifeVantage isn’t a household enterprise, however there’s a household really feel and undercurrent that pervades all ranges of our firm and that’s manifested in some ways. We don’t simply respect and admire one another as co-workers, but additionally as mates and an extension of household. When that’s the case, superb issues occur within the office.

How does your organization deliver the identical red-carpet remedy to your staff that you simply give to your distributors?
We view them not simply as staff, however as individuals before everything. As an organization, we’re solely nearly as good as our individuals. A key a part of that’s understanding that our individuals have lives and priorities outdoors of the office. Not solely can we perceive that, however we put our cash the place our mouth is. We don’t simply discuss work-life stability—it’s inherent in our firm. We now have a vast PTO coverage. We now have a beneficiant advantages program that staff are eligible for on Day 1 of their employment and that we attempt to enhance yearly. We provide a reduced worker inventory buy plan. Every month, staff obtain an allotment of free product for his or her households. As a jersey-front sponsor of Main League Soccer’s Actual Salt Lake, our staff and their households have the chance to attend skilled soccer matches. As we spend money on our individuals and their households, we change into stronger as an organization.

What’s the “definitive elevator pitch” that you’d supply to a potential worker about why they might need to work on your firm? Are you able to describe your tradition in just some sentences?
We work arduous as a result of we’re making a distinction within the lives of our communities—for each distributors and customers. We’re additionally forging a brand new and totally different path in our trade—one we’re happy with. We care. We imagine that folks matter. And we’re keen about making a distinction of their lives—each internally and externally. As a well being and wellness firm, that’s why we’re in enterprise. However it goes past well being and wellness. We’re a worldwide firm with a worldwide funding. Throughout this yr of uncertainty, we teamed up with Major Youngsters’s to distribute fleece blankets and partnered with an area refugee group to assist those that might have an additional hand. Our staff and distributors really feel strongly about serving to others. We imagine in leaving individuals and locations higher than how we discovered them. And it’s one of many causes individuals love working at LifeVantage.

What’s your high precedence on the subject of sustaining a fantastic work setting? How had that modified as individuals stability working within the workplace and dealing from residence? what does that seem like on your firm?
Transparency. As a publicly held firm, transparency comes with the territory at a sure degree, however it’s additionally one of many hallmarks of our firm. One in every of our mantras is we shoot one another straight. We query the established order. This yr greater than others we discovered it necessary to be in contact often with our staff, even when the message is usually: “We’re doing this for now however will proceed monitoring the scenario.” This has been important as we moved a number of in-person occasions to digital occasions, which impacts the way in which nearly each worker performs their work.

How does your organization assist group members of their private {and professional} growth?
LifeVantage is dedicated to not solely our staff’ skilled growth, however to their private growth as properly. We just lately began providing all our staff a membership to Jhana. As a result of we worth our staff as proficient individuals, we need to assist them progress. When we have now openings, we have a look at our personal expertise first. We love offering alternatives for progress to our very personal group.

The one factor fixed in 2021 was change. How have you ever managed the fixed pivots required in the course of the pandemic? How are you sustaining and constructing a way of group?
We had been capable of leverage the nice relationships our staff get pleasure from with their supervisors and transparency throughout the group to maintain everybody centered, motivated and feeling protected.


Our 2022 contest was open to direct promoting firms with no less than 40 fulltime staff based mostly in North America. Any employer or worker may have nominated their firm in the course of the open interval final fall, which ended on October 25, 2021. Every nomination included a contact one that acquired the entire communications from Quantum. After the nomination interval ended, Quantum despatched out an official invitation to every firm to start the survey course of. Workers had been invited to finish an nameless and confidential survey. A sure proportion of staff at every firm, based mostly on measurement, needed to full the survey to ensure that the corporate to achieve the brink to be included. After the survey interval was over, the group at Quantum calculated the responses to find out total scoring and rating. Solely firms who met the brink decided by Quantum because the baseline for a Finest Locations to Work setting had been introduced as Honorees for 2022.


Learn full function article on Finest Locations to Work in Direct Promoting 2022. From the April 2022 difficulty of Direct Promoting Information journal.