Barrett has been instrumental in company progress and leads lots of GS&P’s largest and most pivotal purchasers. With a shopper retention charge of 100% since 2014, she has fueled the company’s common shopper tenure of seven years. She has enabled pitchless enterprise wins over time, most just lately Comcast Enterprise, Idorsia, Califia Farms, One Medical, Oura, Lidl and Bic razors. The company is defending the BMW account, which the model put right into a procurement-mandated overview earlier this yr.
In her new place, Barrett desires GS&P to take an much more aggressive strategy to new enterprise and leverage expertise—together with AI—to reply more durable questions and do extra attention-grabbing work, prefer it did just lately with its “Dream Tapestry” on the Dali Museum, an interactive expertise the place guests can flip their desires into artwork utilizing OpenAI’s Dall-E.
“Technique is extra necessary than ever, and we now have one of the best strategists on the planet. Our choices, comparable to [creative branding experience] Model Camp, assist purchasers put together for and react to the way forward for their corporations, articulate their function and evolve their manufacturers,” stated Barrett.
Over the previous few years, Barrett and the company have welcomed again boomerang purchasers, together with HP and Really. She helps set up deep shopper relationships, together with with Doug Sweeny, now the CMO of Oura.
“Leslie and I’ve labored collectively 3 times on vastly totally different manufacturers over 12 years—at Nest and most just lately at One Medical and Oura,” stated Sweeny in an announcement. “She has the innate means to resolve issues shortly, to problem and rally purchasers whereas incomes their respect.”
A push for variety
GS&P, an Omnicom company, has lengthy championed variety and bringing new voices into the business.
In 2022, GS&P created an in-house promoting faculty known as The Academy at GS&P, which trains expertise tuition-free. The aim for the varsity is to extend the variety of expertise by together with these from totally different socioeconomic backgrounds, and the inaugural class was 74% folks of coloration.
“We’ve all the time championed variety as a result of we do our greatest work and are our greatest selves once we replicate the audiences that we now have the privilege of representing,” stated Barrett. “Like most individuals, we’re on the journey. We’re learners and listeners and attempt to be our greatest.”
