Goodby Silverstein & Companions (GS&P) has named managing accomplice Leslie Barrett as its subsequent president, solely the third individual to carry the publish over the previous 30 years. Barrett takes over the position from Derek Robson, a 17-year GS&P veteran who left the company in December 2022 to develop into CEO of Ideo. 

“Leslie is an aggressive enterprise builder, a grasp negotiator, a champion of innovation and a frontrunner devoted to worker well-being who thrives on making work that drives true enterprise affect,” stated Jeff Goodby, co-founder and co-chairman of GS&P in an announcement. “She is the right chief to take GS&P ahead.”

Barrett stated her promotion means creativity and progress for the company.

“We’re going to carry on to the issues which have made us us: our creativity, our humanity and the duty we take within the methods we affect tradition. We’ll evolve in the best way that we use our creativity to resolve issues and do it in much more revolutionary and welcome methods,” Barrett instructed Adweek.

Barrett will assist direct the company’s imaginative and prescient and be answerable for the general enterprise, whereas additionally creating and sustaining a spot the place folks can come and do their finest work.

Barrett takes the president place in a accomplice group that’s now 62% ladies. Because the new partnership was put in place in 2016, the company has thrived, touchdown on Adweek’s shortlist for U.S. Company of the 12 months and changing into Quick Firm’s Most Revolutionary Promoting Company (2021), together with different accolades.

“Leslie is a robust chief who units a transparent path, believes creativity can clear up any drawback and creates momentum for the enterprise,” stated Margaret Johnson, CCO of GS&P in an announcement. “She takes a human strategy and nurtures belief and collaboration inside her groups and loyalty along with her purchasers.”

“I don’t suppose there’s anybody who higher understands what the corporate is and the place we need to take it,” added Wealthy Silverstein, co-founder and co-chairman of GS&P. “In promoting you may’t sit nonetheless and relaxation in your laurels. You need to consistently evolve, and he or she’s the individual to assist us do this.”