Are you searching for an in-depth MailerLite overview to see if this e-mail service supplier is best for you?

E-mail service suppliers (ESP) have a bundle of instruments that aid you construct, develop, and keep involved along with your e-mail record. From constructing eye-catching emails, automating on a regular basis duties, and constructing workflows, ESPs can definitely make your life simpler.

In in the present day’s publish, we’ll be doing an in-depth overview of one of the crucial in style e-mail service suppliers in the marketplace: MailerLite.

Extra particularly, this MailerLite overview will have a look at the device by way of:

Be at liberty to make use of the desk of contents above to leap round to the matters you’d like extra info on.

Let’s get began to find if MailerLite is the appropriate e-mail service supplier (ESP) for your corporation.

MailerLite Overview: What Makes It Good for You

MailerLite is a well-liked e-mail supplier that’s extra highly effective than the title suggests. The one “lite” factor about MailerLite is the hassle it’s important to put in to make it give you the results you want.

Whereas it has loads of different advertising and marketing options, we’ll solely give attention to MailerLite’s e-mail design and repair instruments for this overview.

Let’s dive proper into our MailerLite overview:

1. Ease of Use

After we’re speaking about utilizing any ESP, we’d like to verify it’s straightforward to do 2 principal issues:

• Setup the service
• Design a brand new e-mail marketing campaign

a) Setup: Ease of Use

Getting signed up for MailerLite is extremely straightforward. Like the opposite e-mail service suppliers we’ve reviewed, you solely want some fundamental info and some minutes to get arrange.

After coming into your contact info, you’ll be taken proper to the MailerLite dashboard. Then, if you’re prepared to start out designing an e-mail marketing campaign, you’ll be able to go forward and get began.

Although, to truly ship these emails, it is advisable to end establishing your MailerLite profile. To try this, simply click on on the gray Full Profile button.

It will take you to a questionnaire web page. Right here, MailerLite will ask you every part they want that can assist you adjust to the CAN-SPAM Act and worldwide anti-spam legal guidelines. Additionally, you’ll reply different questions so MailerLite can customise the platform to suit your particular wants.

MailerLite solely accepts contacts that you just obtain with their permission. So, if you happen to purchase lists or add emails to your lists with out the particular person’s consent, you’ll be unable to contact them with this platform.

And that’s it. Your profile is all arrange, and also you’re able to go! Simply keep in mind to click on Request Approval on the primary dashboard display screen to start out sending emails.

This was a fast and simple signup and setup course of. Nevertheless, there are some steps with the MailerLite setup that we didn’t encounter with different suppliers.

Nevertheless, we perceive that MailerLite needs to guard its platform from spam and different dangerous accounts, so we gained’t take any factors off for that.

b) Marketing campaign Design: Ease of Use

Designing a marketing campaign with MailerLite is easy.

To get began, it’s so simple as clicking on the inexperienced Campaigns button in your dashboard.

Earlier than you design your marketing campaign, MailerLite collects some knowledge to arrange your e-mail.

It’s simply customary stuff like your topic, language, sender title, and e-mail tackle.

In your topic line, MailerLite additionally has personalization tags to make your e-mail stand out in your prospects’ inboxes.

MailerLite has 3 totally different editors, so you should utilize whichever one you are feeling most snug with.

For many, the drag and drop editor would be the most suitable option.

Now, MailerLite does provide 76 design templates. Nevertheless, they’re locked if you’re within the free tier.

In case you click on on the + button subsequent to E-mail design, you’ll get a menu with templates and designs to select from.

We’ll have a look at how straightforward it’s to make use of the drag and drop builder for this overview.

Drag and Drop Editor

Once you go into the builder, you’ll have a stay view of your e-mail. It comes preloaded with a fundamental design that’s prepared in your firm’s distinctive contact.

Utilizing the designer is easy. If you wish to add extra components, generally known as blocks, to your e-mail, drag them in from the menu on the left aspect of the designer. Then, click on on it and drag it if you wish to reposition them in your e-mail.

Then, to alter the best way your components look or act, click on on it and alter the settings on the appropriate aspect menu.

With the MailerLite designer, you’ll be able to design a professional-looking e-mail fairly shortly and comparatively simply.

Professional Tip: Once you click on on a piece to edit, the record of blocks on the left disappears. Simply scroll to the underside of the realm you might be modifying on the appropriate aspect and click on Save to carry it again. Then the block menu will come again.

One factor that’s distinctive to MailerLite that we liked is the picture modifying function. When you’ve got a picture that wants a bit of bit of additional spice to face out, MailerLite has the device to assist.

With their picture editor, you’ll be able to add filters, textual content, and extra to your pictures.

Then if you find yourself completed designing, all that’s left to do is decide which of your e-mail lists will obtain the e-mail.

Designing a marketing campaign in MailerLite was enjoyable, quick, and stress-free. When’s the final time you used these phrases to explain sending emails?

Shifting ahead in our MailerLite overview, let’s have a look at how versatile it’s to adapt to your corporation.

2. Flexibility

In terms of flexibility, we have a look at 2 principal issues:

• First, can MailerLite develop with your corporation?
• Does MailterLite work with the packages and instruments you already use?

MailerLite solutions with a loud and enthusiastic “Sure” to each questions.

When you’re simply getting began with e-mail advertising and marketing, your wants might be vastly totally different from these with an intensive record of subscribers. And MailerLite is aware of that.

As an example, you’ll not need to pay for the service till you develop above 1,000 subscribers or ship over 12,000 emails in a month.

Whereas some capabilities are locked within the free tier, you continue to have greater than sufficient instruments to run a profitable e-mail marketing campaign. However when you begin within the paid ranges, all options are unlocked. The worth you pay is barely based mostly on subscriber numbers.

And that’s it. You possibly can’t get an excessive amount of extra versatile than that!

However how in regards to the packages you might be already utilizing to assist market your corporation?

MailerLite integrates with over 130 different packages and platforms starting from eCommerce to undertaking administration and past. So, chances are high, no matter on-line instruments you might be utilizing, MailerLite will work hand in hand with them.

It’s apparent that MailerLite is versatile however can it prevent time?

To seek out out, let’s go over a number of the automation instruments MailerLite affords.

3. Automation

MailerLite’s automation helps information your prospects by each step of their buyer journey, from new results in accomplished purchases.

And that is all hands-off for you, so you might be free to give attention to different issues.

With the MailerLite automation builder, you’ll be able to construct dynamic workflows with just a few clicks of the mouse.

MailerLite has 6 triggers to select from to start out an automatic workflow:

1. Subscriber joins a bunch
2. Subscriber completes a kind
3. Subscriber clicks a hyperlink
4. Up to date fields
5. Anniversaries
6. Set off on actual dates

Then, you’ll be able to determine what occurs when that set off happens. So, you’ll be able to inform MailerLite to ship a particular e-mail, wait to ship the e-mail, set extra qualifiers, and extra.

Primarily, automation places plenty of your e-mail advertising and marketing duties on autopilot. No extra stressing out about prospects that fall by the cracks. As a substitute, you’ll be able to relaxation assured that every buyer is being taken care of.

With MailerLite, you may make every workflow as easy or advanced as you’d like. Then, you’ll be able to set it and overlook it.

And that’s the true coronary heart of automation: saving time, rising gross sales, and enhancing the client expertise.

We’ve talked about the best way to ship emails and automate your e-mail lists. However how do leads get there within the first place? Up subsequent in our MailerLite overview, we’ll have a look at lead era.

4. Lead Era

Like most different e-mail service suppliers, MailerLite has instruments to assist generate leads.

However like each different e-mail service, lead era is simply an added device. It isn’t the primary focus, so the instruments aren’t one of the best at attracting and producing high-quality leads.

So what does that imply for your corporation?

Misplaced gross sales and conversions due to restricted design choices, the shortcoming to focus on your perfect viewers, and exhibiting your campaigns on the fallacious time.

Whilst you can design e-mail optin campaigns with MailerLite, you might be restricted to:

• 24 templates
• 5 show positions (featured, floating, slide field, half-screen, full-screen, and on click on)
• 6 show guidelines (based mostly on scroll distance, time on web page, exit intent, length between campaigns, and pages it ought to present on)

Positive, that’s an excellent begin. But it surely’s not one of the best begin. And whenever you need your corporation to succeed, you’ll be able to’t accept simply “good.”

To maximise the variety of high quality leads in your e-mail record, you want a device that has a singular focus on lead era.

Generate Extra Leads With OptinMonster

The perfect device to make use of to immediately develop your e-mail record is OptinMonster:

OptinMonster is palms down the world’s strongest lead era device.

Exponentially develop your e-mail record with a mix of eye-catching designs and highly effective concentrating on guidelines.

With OptinMonster, you don’t must know the best way to code or be a designer to create high-converting lead era campaigns. That’s as a result of OptinMonster comes with over 50 stunning pre-made templates.

Plus, with OptinMoster’s drag and drop visible builder, you’ll be able to edit your lead era popup with just some clicks.

However why do you want a separate device like OptinMonster for lead era?

OptinMonster has industry-leading concentrating on guidelines that lead to much more folks signing up in your e-mail lists.

Whereas MailerLite has 6 show guidelines, OptinMonster units the usual with 46.

Extra show and concentrating on guidelines imply you’ll be able to present your lead era campaigns optimized for various audiences.

Not solely does OptinMonster allow you to personalize the place you present every marketing campaign, however you’ll be able to goal particular folks and actions with guidelines like:

• Exit-Intent® Expertise: Set off your marketing campaign to look when guests actively depart your website.
• OnSite Retargeting®: Exhibits new campaigns to returning guests.
• Geolocation: Personalize campaigns based mostly on the customer’s bodily location.

Lastly, OptinMonster and MailerLite seamlessly combine so you’ll be able to feed your leads proper into your lists.

However how do we all know that it’s the wisest determination to make use of separate instruments for lead era and emails? As a result of we see the outcomes day-after-day.

In truth, utilizing OptinMonster is how Beauty Capital exploded their e-mail record by 300%.

You can also expertise these spectacular outcomes by clicking beneath and beginning your 100% risk-free OptinMonster account in the present day:

Get Began With OptinMonster Right now!

5. Pricing

MailerLite pricing is easy and simple to know.

You solely pay in tiers for the variety of contacts in your account. No extra making an attempt to stability options and paying for greater than you want.

As your corporation grows, so do your MailerLite plans.

The MailerLite free tier consists of 1,000 subscribers and 12,000 month-to-month e-mail sends. If you wish to improve to limitless e-mail sends with 1,000 subscribers, that tier is $10/month.

For 1,001 – 2,500 subscribers, you’ll pay $15/month. 2,501 – 5,000 subscribers will run $30/month. Lastly, 5,001 – 10,000 customers are $50/month.

All paid plans embrace limitless e-mail sends.

Verdict: MailerLite Is It the Proper ESP for You?

If you’re a small enterprise with a modest price range, MailerLite is the excellent e-mail service supplier for you.

MailerLite is a sturdy device that does extra than simply ship emails. With a clear interface, you will get in, get your e-mail work completed, and transfer on along with your day.

Although, if you wish to profit from your advertising and marketing time and price range, keep in mind to pair it with OptinMonster so as to add much more results in your automated e-mail campaigns.

And that’s all for in the present day! We hope you discovered this MailerLite overview useful.

In case you did, then you definitely’ll positively wish to try the next sources:

These articles may have much more useful info to assist your e-mail advertising and marketing efforts attain the following degree by driving extra leads and gross sales.

Need much more conversions? Get began with OptinMonster in the present day!