Are you in search of an in-depth Drip assessment to see if this e mail service supplier is ideal in your small enterprise?
Electronic mail service suppliers (ESP) include all the important instruments that it is advisable to construct, develop, and keep in touch together with your e mail record. From constructing eye-catching emails, automating a number of duties, and constructing workflows, ESPs prevent money and time.
In at the moment’s submit, we’ll present you what it is advisable to find out about one of the crucial common e mail service suppliers in the marketplace: Drip.
Extra particularly, this Drip assessment will take a look at the software when it comes to:
Be at liberty to make use of the desk of contents above to leap round to the sections that curiosity you most.
In any other case, let’s begin from the highest to find if Drip is the precise e mail service supplier (ESP) for your small business.
Drip Assessment: What Makes It Good for Small Enterprise
Drip is a well-liked advertising and marketing software optimized for eCommerce and small companies. Whereas it has loads of different advertising and marketing options, we’ll be focusing completely on Drip’s e mail design and repair instruments.
Let’s dive proper into our Drip assessment:
1. Ease of Use
Once we’re speaking about utilizing any ESP, we’d like to verify it’s straightforward to do 2 foremost issues:
- Setup the service
- Design a brand new e mail marketing campaign
a) Setup: Ease of Use
Signing up for Drip is extremely straightforward. Like all the different e mail service suppliers we’ve reviewed, you solely want some fundamental info and some minutes to get Drip arrange.
After getting into your contact info, you’ll be requested to pick out the eCommerce platform you utilize to promote on-line.
If you happen to don’t have an eCommerce setup or don’t need to configure it with Drip, you’ll be able to choose I don’t have a web based retailer.
Subsequent, you’ll arrange your e mail sending defaults. This can embrace all the data wanted to make sure your emails conform to the CAN-SPAM Act.
And that’s all there may be to arrange your Drip account. When you present your contact info, you’ll be taken proper to your foremost account dashboard.
This was an extremely straightforward and fast signup course of. Account arrange took about 3 minutes to finish.
b) Marketing campaign Design: Ease of Use
Creating your first e mail marketing campaign with Drip is intuitive and simple.
Proper out of your dashboard, there’s not solely a featured hyperlink to create your first marketing campaign, however it additionally tells you the way a lot time it is advisable to get it completed. On this case, “half-hour or much less”.
There’s additionally a How-To Information in case you want some assist.
How considerate and handy is that?
Going into the marketing campaign builder, Drip helps you out with a Help popup to stroll you thru the method.
If you happen to click on on the + button subsequent to Electronic mail design, you’ll get a menu with templates and designs to select from.
Drip additionally comes with templates which have fundamental column layouts ready in your private contact.
Your foremost workspace is within the heart of the display screen, which supplies you a stay view of your e mail. As you hover over every ingredient, you’ll discover a bar that offers you the choice to both Transfer, Duplicate, or Delete that space.
If you happen to’d wish to edit that part, simply click on, and the enhancing choices will pop up on the precise aspect of your display screen.
And to the left, you’ll discover the e-mail’s settings and choices so as to add further parts to your e mail.
The templates get your e mail designed shortly but professionally. Mainly, you simply want to exchange the pictures and the textual content. That’s it!
After all, they’re totally customizable, so you may make the emails look nonetheless you’d like.
Then if you end up completed, you’ve the choice to run a cut up check on the marketing campaign, schedule, or ship your e mail.
Designing a marketing campaign in Drip was quick and easy. When you’re brief on time, that’s an enormous plus!
Transferring ahead in our Drip assessment, let’s take a look at a few of its different features and options.
2. Flexibility
Drip is without doubt one of the most versatile e mail suppliers in the marketplace. The place most suppliers restrict flexibility by subscription tiers, Drip opens all flexibility to each one who purchases a license.
As an alternative, you’ll pay primarily based on the variety of contacts in your e mail record. That method, your Drip account will develop proper together with your small business.
Integrating together with your different advertising and marketing platforms is what makes Drip so efficient. The truth is, there are over 100 instruments which you could combine with Drip. These embrace common platforms like:
- Shopify
- WooCommerce
- Magento
- Zapier
- PayPal
- Stripe
If you happen to desire to have an SMS advertising and marketing technique, Drip additionally has that choice.
Mainly, Drip can meet you the place you’re and works in tandem with the instruments you have already got.
However, how can Drip prevent time? Properly, let’s go over a few of the automation duties and skills Drip gives.
3. Automation
Drip has 29 automated workflow templates to develop relationships with present and potential clients.
These templates are just about able to go straight away. All you must do is add your model id and your personal messages.
What these automation templates do is straightforward: hold your small business within the thoughts of your clients. One of the best half is that Drip handles all the communication for you. So as soon as the automation begins, all the things else goes on autopilot.
As an illustration, right here’s a pattern Drip automation for somebody that just lately bought out of your store:
The truth is, Drip already has workflows arrange that can assist you:
- Welcome new clients
- Win-back inactive clients
- Deactivate undeliverable and unsubscribed addresses
- Have a good time particular events
- And extra…
If you happen to did all of those duties your self, simply think about how a lot time you’d spend sending emails. Plus, how straightforward wouldn’t it be for somebody to fall via the cracks?
That’s the guts of automation: saving time, growing gross sales, and enhancing the shopper expertise.
To make the emails really feel extra private, Drip tailors them utilizing information out of your retailer. That method, they’ll get suggestions for merchandise they need at simply the precise time to maximise conversions and gross sales.
However how do you get clients into your e mail record within the first place? Up subsequent in our Drip assessment, we’ll take a look at lead technology.
4. Lead Era
Most e mail service suppliers provide lead technology instruments. Drip is not any exception.
Although, similar to each different ESP, lead technology isn’t the platform’s foremost focus. So what does that imply for you?
Misplaced gross sales and conversions due to restricted design choices, the shortcoming to focus on your preferrred viewers, and displaying your campaigns on the mistaken time.
Whilst you can design e mail optin campaigns in your website in Drip, you’re restricted to:
- 9 templates
- 4 show positions (popup, slide tab, exit-intent popup, and embedded HTML kind)
- 6 show guidelines (primarily based on section guidelines, time on web page, scroll distance, or hyperlink clicked)
Let’s be trustworthy. Whereas that’s a very good begin, it’s not the best solution to generate leads and convert clients for your small business.
To maximise the variety of high quality leads in your e mail record, you want a software that’s major focus is on lead technology.
Successfully Generate Leads With OptinMonster
One of the best software to make use of to immediately develop your e mail record is OptinMonster:
OptinMonster is the world’s strongest lead technology software.
With a user-friendly design, you’ll be able to simply create campaigns that generate leads and convert guests.
You don’t have to know coding or design to create eye-catching campaigns. That’s as a result of OptinMonster comes with over 50 pre-made templates.
Plus, with OptinMoster’s drag and drop builder, you’ll be able to edit your popup with just some clicks.
However why do you have to use a separate software for lead technology?
OptinMonster has superior focusing on guidelines that lead to even HIGHER conversions.
We already lined the restricted focusing on and show guidelines in Drip. However, do you know that these may depart cash and leads on the desk?
In the meantime, OptinMonster provides you 46 guidelines to combine and match that focus on every marketing campaign to your preferrred viewers. A few of the extra common marketing campaign focusing on guidelines embrace:
- Exit-Intent® Expertise: Set off your marketing campaign to look when guests actively depart your website.
- OnSite Retargeting®: Exhibits contemporary campaigns to returning guests.
- Geolocation: Personalize campaigns primarily based on the customer’s bodily location.
Lastly, OptinMonster and Drip seamlessly combine so you’ll be able to e mail your leads straight away.
How do we all know that it’s smart to make use of a special lead technology platform? As a result of we see the outcomes daily.
The truth is, utilizing OptinMonster is how Beauty Capital exploded their e mail record by 300%.
Or how Wholesale Suite exploded their e mail record by accumulating over 6500 certified leads annually.
You can also expertise these spectacular outcomes by clicking under and beginning your 100% risk-free OptinMonster account at the moment:
5. Pricing
Pricing for Drip is extremely easy.
You merely pay for the variety of contacts you want. So as a substitute of making an attempt to stability quite a lot of plans that supply completely different options and variety of contacts, you solely have to hold monitor of 1 quantity.
Electronic mail-only advertising and marketing plans begin at $19/month for as much as 500 contacts. You probably have as much as 2,500 contacts, the fee bumps as much as $39/month.
These plans embrace limitless e mail sends and e mail assist.
Verdict: Is Drip Good For Small Enterprise?
The brief reply is sure.
In case your major want is to design, automate, and ship emails, Drip is an ideal selection for any small enterprise.
In different phrases, Drip is without doubt one of the strongest, versatile, and intuitive e mail suppliers in the marketplace.
Suppose you need essentially the most out of your advertising and marketing time and finances. In that case, keep in mind to pair it with a software like OptinMonster so as to add much more results in your automated e mail campaigns.
And that’s all for at the moment! We hope you discovered this Drip assessment useful.
If you happen to did, you then’ll undoubtedly need to take a look at the next sources:
These articles can have much more priceless info to assist your e mail advertising and marketing efforts attain the subsequent degree by driving extra leads and gross sales.
Need much more conversions? Get began with OptinMonster at the moment!
Revealed by Deana Weinheimer
Deana Weinheimer is a author with deep expertise in advertising and marketing and WordPress with a spotlight and fervour in educating her readers. In her free time, she enjoys writing for a minor league hockey information website, touring together with her husband, taking part in together with her canines and gerbils, or paddle boarding the various waterways of Ohio.
