How typically do you see an individual constructing a purposeful model out of their life’s personal issues and obtain success?

Not often, do we predict.

Vibha Harish, a now 26-year previous second-generation entrepreneur, constructed a 100% pure dietary dietary supplements enterprise out of her private must discover a long-term repair for PCOS, a widespread ailment skilled by girls.

CosMix launched with six merchandise in December 2019, and clocked revenues of roughly Rs. 2 crores within the very first yr by promoting primarily by means of their Shopify web site.

Vibha’s journey is certainly inspiring, and he or she was additionally featured within the Forbes 30 beneath 30 Asia Listing 2021.

Shopify bought speaking with the younger entrepreneur to know extra about her story, and the way Shopify helped her within the journey!

The Roots: How CosMix began

CosMix took beginning recognising the importance of holistic well-being and its relevance over in a single day fixes.

Vibha was recognized with PCOS at a younger age, and tried varied medical remedies and therapies however discovered no long-term options. Being such a standard drawback amongst Indian girls, she began questioning why has nobody developed any long-term resolution for it?

Name it luck or lack of choices, she paid heed to her mom’s recommendation, and began experimenting with Ayurveda dietary supplements in her food plan. Steadily however slowly, she seen constructive modifications in her well being.

That bought her inquisitive about this area, and he or she began studying extra about Ayurvedic herbs and roots, and their potential makes use of as a treatment for varied well being issues.

Over months of analysis, she realised that there are pure, natural options to treatment a number of frequent and oft-ignored points, like intestine well being, insomnia, stress, and pores and skin well being, and that there’s vital potential to assist deliver these options to folks.

And voila, CosMix was born.

CosMix adopted a D2C mannequin from the very first day, and centered on promoting their merchandise majorly by means of their web site.

The place does Shopify determine within the combine?

Vibha’s affiliation with Shopify dates again to lengthy earlier than she began CosMix. She has been listening to Shopify podcasts because the time she began considering of her personal enterprise, and says that they helped broaden her entrepreneurial mindset.

Vibha shares, “I really feel like I’ve grown up listening to Shopify Podcasts and studying the blogs.”

And naturally, when she needed to construct an internet site for CosMix, Shopify figured on the highest of her checklist.

However, why Shopify?

The most important motive for choosing Shopify proper from the start was Vibha’s earlier expertise watching the platform in motion. Whereas serving to out along with her dad and mom’ enterprise, she noticed how the Shopify platform seamlessly dealt with their on-line retailer with over 15,000 SKUs. That was sufficient to persuade her to make use of Shopify for her enterprise too.

And Vibha is sort of blissful along with her choice to go along with Shopify. Her enterprise mannequin is primarily D2C, and entails a whole lot of buyer interplay to generate product consciousness and deal with buyer issues about well being results and product use. Responses have to be on the spot, and the buying journey clean.

CosMix has not confronted any down time on its web site ever since its launch, and generates a majority of its gross sales by means of its personal web site. The model has built-in a bundle of Shopify apps to make their web site extra customer-centric, equivalent to Decide.me, that seamlessly manages and publishes buyer critiques on the web site, to assist others make wholesome selections.

Aside from the vast choices of apps to reinforce the web site expertise, the most important benefit that Vibha sees in utilizing Shopify is its clear and easy-to-use UX, “ Every little thing on the dashboard is uncluttered and seamless. It makes it such a breeze to make use of.”

She additionally feels assured about utilizing the platform due to the big ecosystem of Indian tech builders, one thing she refers to as “the rising wave of Shopify brokers in India”, who’re well-versed with the platform and might help retailers in making sophisticated modifications.

What was the key recipe for this fast progress?

CosMix has not invested closely in paid advertising, however nonetheless managed to realize revenues of over Rs. 2 crores inside a yr. That’s a commendable feat and one thing which made us dig deeper into Vibha’s advertising method.

CosMix operates in an area that wants a whole lot of buyer consciousness and hand-holding. One of the best half in regards to the wellness area, although, is that after prospects are satisfied in regards to the merchandise and see constructive modifications of their well being, they don’t cease speaking about it. They unfold the phrase amongst different folks, and that creates a ripple impact by means of phrase of mouth advertising.

The model additionally makes use of online marketing on their Shopify web site by means of Goaffpro the place they enroll like-minded folks to advertise their merchandise and widen the group.

In response to Vibha, “Natural advertising and phrase of mouth advertising are our two primary progress drivers from the advertising perspective. As soon as an individual achieves the specified outcomes with well being merchandise, they’re sure to unfold the phrase amongst their households and pals. That’s what has labored for us so nicely”.

CosMix already has a buyer base of 60,000 prospects and intends to develop slowly and steadily, with an purpose to make folks acutely aware in regards to the constructive impacts of holistic wellness. Additionally they plan to broaden this idea of holistic wellness to our four-legged pals, with their quickly to be launched sister firm, PawsMix. (Sure, you learn that proper!)

The SocialMix

CosMix’s impression on society is as essential to Vibha as its earnings.

“It’s an unmatched feeling when prospects attain out to us telling us how the product positively impacted their life. Folks telling us they’re sleeping higher, or much less stressed or are seeing their interval cycles stabilize – it’s these moments that actually make all of the distinction for me.”

The holistic wellness class remains to be at a really nascent stage in India, and the model has created a devoted part for educating prospects about totally different facets of holistic wellness and the way they will obtain a balanced life-style.

Their merchandise, too, have been developed with this outlook. They’ve slowly expanded their vary of mixes, addressing issues that individuals typically discover troublesome to converse about (equivalent to intestine well being, sexual well being and PCOS), however which tie into their general wellbeing.

One other means that Cosmix lives as much as their model worth is by doing their half in tackling the malnourishment problem that kids in India face. The model began a “Vitamin for All” program through the pandemic, the place they distribute nutrition-rich chikki bars amongst kids in rural areas to assist preserve their dietary well being. This system has distributed shut to six lakh bars up to now.

Vibha says “We had been positioned in such a novel place due to the entry we needed to these nourishing superfoods. We determined that we might use our entry to open the doorways of vitamin for these kids. And so long as CosMix is alive, so will Vitamin for All!”.

Able to develop?

The inspirational story of Vibha and CosMix’s discovery is a testimonial to all of the aspiring entrepreneurs that it’s doable to construct a model organically, with out heavy investments in promotions with only a web site and a significant product.

In case you are impressed by Vibha’s journey, and need to begin your personal on-line retailer, begin your 14-day free trial with by signing up along with your e-mail ID within the field beneath!