The most effective issues about utilizing TikTok for enterprise is it offers you the liberty to create viral, relatable and artistic content material with its vary of built-in, user-friendly modifying instruments.

Figuring out find out how to edit a TikTok video is essential to discovering success on the platform. It will probably allow you to reap the benefits of new traits, seize consideration, and stand out within the sea of movies your viewers is consistently swiping by means of.

On this article, we’ll share artistic suggestions, greatest practices and modifying instruments you need to use to make extremely participating TikTok movies.

Filming & modifying your TikTok movies

TikTok is primarily a visible platform, which implies your short-form movies take heart stage. On this part, we’ll cowl tips about find out how to shoot and edit the video content material of your TikTok movies.

1. Set a timer to report hands-free

TikTok provides a timer characteristic you need to use to movie your video hands-free. You may solely set the timer to begin 3 or 10 seconds after you press report. Making a dance video or organising a tripod? Use the timer characteristic to movie your self with out asking somebody to carry the cellphone.

Moreover, you may as well set the timer to robotically cease recording after a sure time frame. That is helpful for recording a number of quick clips that you may later sew collectively and edit.

2. Document clips and modify them

When you’ve filmed your video in clips, you possibly can then modify them earlier than publishing. Transfer clips round, trim the length of every one, add results to every particular person clip, add textual content captions, and extra. You are able to do the identical factor with present video clips saved in your digital camera roll.

Filming in clips offers you extra flexibility in modifying your TikTok video. For instance, Cinnamon Resorts makes aesthetically pleasing movies by stitching collectively quick clips:

3. Alter the recording pace

Mess around with the pace of your TikTok video utilizing the built-in Pace characteristic. You could find this feature on the recording display screen, and you should modify the pace setting earlier than you begin recording.

TikTok offers you 5 choices to both decelerate your video, maintain it regular, or pace it up; 0.3x, 0.5x, 1x, 2x, and 3x.

Adjusting the pace of your video helps you create cinematic movies, make time lapses, and maintain issues fascinating and quick. Try how SHEIN creates non-boring “life hack” movies by stitching collectively sped-up clips displaying their merchandise in motion.

If you wish to modify the pace of your video after recording it, you might have two choices:

• From the edit display screen, faucet Results → Time, then choose Sluggish-mo to decelerate a choose portion of your clip. There’s no possibility to hurry up your video on this approach.

• Add a pre-recorded clip out of your digital camera roll, or save a newly recorded video to your cellphone after which add it once more. Faucet Alter clips and choose the timer icon to regulate the pace. You may select from the identical 5 choices listed above.

4. Use filters to boost your video

Identical to most different content material creation apps, TikTok additionally has a spread of filters to boost the aesthetic enchantment of your movies. These embody:

• Shade filters: Set the temper of your video by adjusting the hue, saturation, temperature and different settings associated to paint.

• Beautify: Use instruments for adjusting facial options, equivalent to tweaking mouth and nostril form, enamel whitening, eye brightness, make-up overlays, and extra.
• Improve: Robotically modify the brightness, publicity and colours of pre-recorded clips utilizing this one-click, preset setting.

Filters will help make your movies look higher even when they’re shot utilizing a cell phone with a mean digital camera.

5. Get artistic with video results

One of many main causes behind TikTok’s success is its artistic library of interactive and AR visible results, which the platform retains increasing.

There are two various kinds of video results you need to use:

• Recording display screen results: These results are discovered in your recording display screen and can be utilized to movie your TikTok utilizing the app. There are tons of of results to select from — trending results, ambiance results, AR filters, magnificence filters, green-screen results, interactive results like quizzes, and extra.

• Modifying display screen results: These are results you possibly can apply to pre-recorded movies, and are completely different from the recording display screen results. You could find these on the modifying display screen by tapping Results. These embody visible results like Rainbow Strobe, Rain, Flash, Zoom, and Glitch, in addition to movement results, stickers, transitions, break up, and time results.

You can too strive on results being utilized in different movies. It is a fast approach to leap on TikTok traits whereas they’re nonetheless sizzling. Watching different movies for inspiration also can provide you with video concepts about find out how to use results creatively.

6. Add stickers to your video

TikTok’s stickers are just like these present in Instagram Tales — you possibly can add Ballot, Query, Point out, Hashtag and different stickers to work together immediately along with your viewers. Or, add animated stickers to amplify your message and make your movies look extra eye-catching.

Add stickers to pre-recorded movies on the modifying display screen. You may search for related stickers utilizing the search bar on the prime. There are additionally regional or localized stickers relying on the nation you’re positioned in.

7. Create transitions between clips

Transitions in TikTok are one of many impact varieties you possibly can add to pre-recorded or uploaded video clips. These are nice for including between clips to make your movies look extra cinematic.

For instance, you possibly can add Swap Off, Swap On, Zoom In, Taking pictures Body, and different cool transitions to keep away from awkward or abrupt cuts between clips.

8. Add clips out of your digital camera roll

TikTok enables you to add movies out of your digital camera roll in high-quality — as much as 1080p decision.

This implies you possibly can edit your video on one other gadget, equivalent to in your laptop utilizing skilled video modifying software program, earlier than importing it to TikTok. It’s possibility for companies that wish to uphold their model picture and publish professional-looking content material on the platform.

It additionally offers you the flexibleness to plan your movies, and repurpose any present content material you might have into bite-sized TikTok movies.

Writing TikTok captions

One other facet of making participating TikToks is including context and amplifying your message by means of textual content captions and descriptions. On this part, we’ll have a look at some greatest practices for including textual content to your TikTok movies.

9. Manually add textual content to your video

TikTok enables you to add textual content overlays to your movies. That is helpful for 2 essential causes:

• Make your movies extra accessible. A Verizon examine revealed that 92% of US shoppers watch movies on their cellular with the pontificate. Including textual content captions makes it simpler for everybody to eat your content material, together with these watching with out audio.
• Amplify your message. Including textual content captions will help you summarize key concepts, spotlight sure phrases or phrases like CTAs, and customarily make your movies extra participating and simple to grasp.

So as to add on-screen textual content to your video, faucet the Textual content icon from the right-side menu in your modifying display screen. You can too add a number of strains or blocks of textual content to your movies.

10. Customise your textual content captions

Make your textual content pop by customizing it to face out or match the theme of your video.

TikTok provides a number of built-in textual content modifying choices for on-screen captions. You may change the textual content colour, font, alignment, and background model. You’re additionally in a position to transfer round your textual content and resize it.

11. Use auto-captions for spoken audio

Final yr, TikTok launched auto-captions as a part of their accessibility options to make it simpler for creators to succeed in individuals watching with out sound or these with listening to difficulties.

You may activate auto-captions for any recorded or uploaded a video with spoken audio by tapping Captions on the modifying display screen. After a number of seconds of processing, you’ll see auto-generated captions, which you’ll be able to simply edit manually.

At the moment, auto-captions are solely out there in English and Japanese.

12. Alter the length of your textual content

You can too make textual content robotically seem and disappear out of your movies by adjusting its length. That is helpful for including a number of strains of textual content all through your video, equivalent to to construct a narrative, describe a scene, add a number of CTAs, ask questions or spotlight particular phrases.

To regulate the length, faucet your textual content and choose Set length from the menu that pops up. Then, use the timeline editor to set when the textual content ought to seem on or disappear out of your video.

13. Create concise and informative captions

When writing textual content captions in your TikTok movies, be sure they’re quick and informative. Don’t simply write lengthy paragraphs rambling on a couple of subject with out making some extent.

When you’re transcribing spoken audio, for instance, it’s higher to summarize key factors than typing all of it word-for-word. The newest TikTok statistics present that movies that get probably the most clicks on the platform get their message throughout within the first three seconds.

Your viewers could solely stick round for a number of seconds. So, be sure your video is price their whereas.

14. Drive motion with on-screen CTAs and textual content

Including textual content captions is one factor. Being strategic with that textual content and utilizing it to drive motion is a distinct story altogether — one that may get you wonderful outcomes.

Based on TikTok, including actionable captions, CTAs and summaries on display screen can elevate impressions by as much as 55%.

Including audio & sound results

Including the fitting music and sound results to your TikTok movies can do wonders for elevating your content material. On this part, we’ll cowl tips about including audio to your TikToks to get extra engagement.

15. Use trending music and sounds

Trending music is commonly the one factor that makes a TikTok go viral.

Manufacturers and creators can leap on the bandwagon and use trending sounds to create movies that not solely get extra engagement but additionally get favored by the algorithm.

You could find trending music by tapping Add a Sound on the prime of your recording or modifying display screen. Flick thru the library or search for particular sounds utilizing the search bar.

You can too reuse sounds from different movies, particularly those going viral. It is a fast approach to discover trending music to make use of in your individual movies.

The most important advantage of utilizing trending sounds is you appeal to a bigger viewers. Folks could begin watching your video for one more motive however keep for the music. Or, they could be actively trying to find movies utilizing a specific sound, equivalent to dance challenges.

16. Match your movies to the beat

Create participating movies by syncing your clips with the audio. When you’ve recorded a number of clips, you possibly can simply do that utilizing TikTok’s built-in Sound Sync characteristic.

Merely add a number of clips out of your cellphone’s gallery and also you’ll be taken to the Sound Sync web page. Select a sound from the recommended choices or the audio library, view the auto-synced video, and modify accordingly.

Notice: This solely works with pre-recorded or present clips saved in your digital camera roll.

17. Create Authentic Audio with viral potential

Whereas utilizing trending music is a fast and simple approach to get engagement, creating an incredible Authentic Audio monitor can be extremely rewarding — if completed proper.

TikTok mainly lets anybody reuse the audio utilized in your video, even when it’s your unique voiceover. This provides an enormous alternative for not simply musical artists, but additionally manufacturers and creators to go viral by making a catchy beat, a humorous voiceover or anything.

Higher but, begin a problem to encourage individuals to make use of your Authentic Audio. You may view who used your audio by tapping the disc icon on the bottom-right nook of your revealed video.

18. Document a voice over

Wish to narrate your movies? You may report a voiceover after filming your TikTok utilizing the Voiceover button on the modifying display screen.

That is helpful for creating response movies, narrating behind-the-scenes footage, or mixing unique sounds with music.

19. Mess around with voice results

When you’re utilizing a voiceover or unique sound in your video, you may get artistic and add voice results to it to make it extra participating.

TikTok provides a handful of voice results to mess around with, together with Chipmunk, Robotic, Megaphone, and others.

20. Allow text-to-speech

Have TikTok narrate your textual content captions utilizing the built-in text-to-speech characteristic. It is a nice approach to incorporate spoken audio into your TikToks with out truly saying something your self.

For instance, if you happen to don’t have time to do a voiceover, are acutely aware of your accent, or wish to make your video extra accessible, you need to use text-to-speech.

Faucet on the textual content caption you wish to be narrated, and choose Textual content-to-speech from the menu that pops up. Select the voice that most closely fits your wants, and also you’re good to go.

High 3 TikTok video modifying apps

Whereas TikTok’s built-in video modifying instruments are nice on their very own, chances are you’ll wish to use third-party apps to make your movies look distinctive and much more artistic. Listed below are 3 video modifying instruments you need to use to make participating TikToks.

InShot

InShot is a well-liked video modifying app that comes with an easy-to-use interface and helpful options. The app enables you to trim/reduce clips, add stickers and results like background blur and cinematic filters, add music and voiceovers, and extra.

InShot is free to make use of, however you’d must improve to the premium model to do away with the watermark. It’s out there for each iOS and Android.

CapCut

TikTok’s personal video modifying app — CapCut — is a creator-favorite for a motive. It’s full of artistic filters, fascinating sounds, and a few fundamental video modifying instruments like splitting, trimming, and pace adjustment.

CapCut is a comparatively easy app, however it’s additionally utterly free to make use of, which is why it has over 250 million downloads on each iOS and Android.

Funimate

Funimate is a cool, fashionable app for making TikTok movies and tales. It’s well-liked for its masks and AI results, textual content results, intros and outros, and different artistic instruments that allow you to make distinctive movies.

The app is free to make use of, however it comes with adverts. You’d must improve to the Professional model to do away with adverts.

Are you able to edit a TikTok after posting?

No. You can’t edit a TikTok video after publishing it. Nonetheless, you possibly can edit the outline of a video as soon as it has been posted.

When you made an error or uploaded the improper video, you would wish to delete the video and re-upload it. Ensure you save closely edited movies as drafts earlier than publishing so that you don’t must do it yet again from scratch if you happen to make a small mistake.

Discover TikTok video modifying to face out

TikTok is an incredible platform for sharing bite-sized video content material. However the sheer quantity of competitors means manufacturers and creators must up their modifying sport to face out and get seen.

Apply these artistic modifying tricks to your video advertising technique on TikTok to take your movies to the subsequent stage, seize consideration and develop engagement. Oh, and don’t overlook to take a look at our TikTok integration in a free trial at present!